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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

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Book review – Managing Brands

Red Star Kim

Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Google ZMOT (Zero Moment of Truth) describes this less as a journey and more as a flight map: Zero moment of truth (ZMOT) decision-making moment – Think with Google.

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Top Strategies to Streamline Your Performance Metrics for Better Results

AchieveIt

You need a solid, data-driven plan to gauge your organization’s performance and steer decisions in the right direction. This link is key to making sure your efforts lead to real progress, growth, and long-term success. To truly enhance your strategic and business performance, it’s about more than just dreaming big.

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Manage and grow your private client practice – Recruitment, Performance, Segmentation and ROI (February 2023)

Red Star Kim

Some were concerned with the challenge of making flexible working align with client expectations for face-to-face contact and service delivery. There was a discussion about the need for training in this area and the sharing of best practice with frequent touchpoints with finance professionals and clients.

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How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. and so much more… At the end of the podcast, Chris makes a special offer to send three copies of his book to 3 people selected randomly who sign up for his monthly bulletin. Welcome to Episode 53. Why you need to raise your prices and how to do it.

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Silent Partners, Explained: What to Know About Finding a Silent Partner for Your Business

Hubspot Sales

They invest their money in your business, but they don't attend meetings or make decisions. They don't oversee finances or review strategies. These partners share their contacts and resources, they make important decisions, and they tackle tough tasks like hiring and firing in order to keep the business viable.

Investors 106
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27 Examples of Key Performance Indicators

OnStrategyHQ

But before we do, putting great measures together and making sure they work well for you, you need to have these four attributes. They tell you whether you’re making progress, and ultimately, we want to make progress against our strategy. So let’s make sure they’re really good. And then frequency.