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3 Lessons from A Founder of 2 Million-Dollar Companies

Hubspot Sales

But Beatriz Acevedo did it twice, and in wildly different sectors – digital media and fintech. She co-founded: Mitú : A media network that specializes in content popular among young Latinos. With Mitú’s success, Beatriz realized that Latino youths respond well to pop culture, are active on social media, and need to feel belonged.

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The Complete Guide to Digital Entrepreneurship

Hubspot Sales

Decades ago, the thought of creating a profitable business was a distant dream. Plus, finding and connecting with your target audience is easy with social media. Social media marketing is the king of connectivity. billion social media users , which comprises about half the world’s population. increase year-over-year.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

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How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. He specialises in helping agency leaders and their teams negotiate more profitably. Now some of you may have vampire clients, because what they do is they suck the profitability out of your business. Welcome to Episode 53. Quite rightly, quite rightly.

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Referrer Management Strategies – Rationale and Challenges

Red Star Kim

At the MBL online workshop “Developing more work from referrers and intermediaries” just before Christmas all delegates were from law firms (specialisms included employment, employee share ownership, media litigation, commercial litigation and family law and one firm was offshore), and most were in client service delivery roles.

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Book review – Managing Brands

Red Star Kim

There’s consideration of corporate and brand purpose beyond growth and profits to sustainability, ethical practice and improving society whilst maintaining consistency and emotional impact (especially the desire to belong and be part of a social group). In professional services there is only Accenture at 31 (which has grown 15%).

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Manage and grow your private client practice – Recruitment, Performance, Segmentation and ROI (February 2023)

Red Star Kim

There was a discussion about the need for training in this area and the sharing of best practice with frequent touchpoints with finance professionals and clients. These could then be used to adapt the use of social media so that the content and channel choices are more aligned to the market segments and personas in use.