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Intuition vs. data-driven decision making in business today

Insightly

This famous quote accurately described the plague of marketers for decades. Then, marketing changed. A new day arrived with the advent of digital marketing, marketing automation tools and email marketing. Suddenly marketers were swimming with data and measurable ways to prove their effectiveness.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. And many firms look to overseas markets for growth.

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KPI Management: Open Innovation KPIs

Flevy

Open Innovation Programs represent a paradigm shift in how organizations approach innovation, moving beyond the confines of internal R&D to leverage the collective creativity and expertise of external partners.

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KPI Management: Innovation Pipeline Strength KPIs

Flevy

Innovation Pipeline Strength is a critical metric for organizations aiming to maintain a highly competitive level of innovation. It reflects an organization’s ability to manage, prioritize, and convert ideas into viable products or services, ensuring a consistent flow of innovation.

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Top 10 Product Development and Innovation Management Predictions for 2024

Planview

As we welcome the new year, we asked our team of product innovation experts and thought leaders to identify trends they’re seeing across the industry and within our customer implementations. Trend #1: Greater Financial Scrutiny on New Product Development Balanced Against Innovation Opportunity While the U.S.

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Digital Transformations Are Crucial to Optimizing Innovation Value

Planview

Speed in delivering high-value innovations is a critical differentiator that can make or break companies. According to a Boston Consulting Group report, companies prioritizing innovation—arriving first to market with new and relevant ideas—outperform the MSCI World Index on shareholder return by 3.3

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3 Approaches to Global Innovation

Flevy

The current ever-changing and increasingly connected world demands taking an amplified approach to Innovation and Innovation Management. The conventional method of innovating locally and distributing the product or service globally is now being questioned more and more. infusing a Global Innovation Culture.