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10 ways to boost retail customer engagement in 2023

Zendesk

The world of retail is in a time of change. In the flooded market with almost endless options, many retailers are competing on the quality of their service. This is where retail customer engagement plays a vital role. What is retail customer engagement? Why is customer engagement in retail important?

Retail 98
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Translating iconic experiences to a digital space—with Aesop’s Carine McGinnity

Zendesk

“It was a huge catalyst for us in terms of our digital transformation,” said McGinnity. “We Much of that experience hinges on engaging nearly all of a customers’ senses—seeing the products, smelling and touching them, and connecting through meaningful conversations with retail consultants.

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Tech Is Enabling These 5 Shopper Trends. Is Retail Ready?

Customer Think

The wheel may be one of humankind’s greatest innovations, but keep in mind that it’s what the tool can do – not the tool itself – that guides history. Retailers thought digital shopping would forever alter consumer behavior, but actually, it’s the implicit capabilities behind e-commerce that are […].

Retail 132
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Technology-Enabled Personalization in Retail

Customer Think

Augmenting Retail space with intelligent technologies that can create an interactive and context-specific personalization experience. Technology-driven innovations ranging from one-click ordering to personalized recommendations to smart speakers to anticipatory shipping are redefining shopping.

Retail 137
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KPI Management: Digital Transformation Strategy KPIs

Flevy

We’ve living in the Digital Age. Pretty much every organization is pursuing a Digital Transformation Strategy to some degree. Digital Transformation Strategy encompasses the integration of digital technology into all areas of an organization, fundamentally changing operations and business models.

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The ultimate guide to CX in retail

Zendesk

More and more, the data shows retailers are competing on the quality of their customer experiences. And the most innovative retailers are meeting this challenge head-on in the new digital-first environment. In this guide, you’ll learn: How to keep up with customers in the blurred physical and digital world.

Retail 52
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KPI Library Resource: KPIs and Digital Transformation

Flevy

Having a centralized library of KPIs saves users significant time and effort in researching and developing metrics, allowing them to focus more on analysis, implementation of strategies, and other more value-added activities. * * * * Digital Transformation has ceased to be a mere option and has become a necessity.