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Does Market Share Matter? Maybe. Maybe Not.

Strategic Communications

Does market share matter? They were very focused on market share. That focus, I felt, kept us from pursuing other marketing objectives that IMO would have been more meaningful. Despite the fact that many large companies and brands do focus on market share, it doesn’t always matter.

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Do you believe you can control the future share of wallet? Access to new markets. Can they help you access new markets? Is your solution a good fit and does it meet your clients’ needs compared to other suppliers? Your biggest customers are not your best customers. Often they're your worst. Click to Tweet. That's it.

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Know Your Customer to Driving Growth and Revenue in Key Accounts

Upland

They aren’t in the market for products or services. A goal might be to… Grow revenue by 10% over the next six quarters Increase net new customers to 3,000 in 24 months Expand market share from 30% to 50% in the next five years. Why do you need to know your customer? They aren’t buying just to buy.

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The Importance of Change Management in Account Planning

Upland

Market shifts: Markets change, competition evolves, and all of that can be scary for organizations to cope with. Travis shares a story on a seminar he attended focused on a new training methodology that required a lot of upfront investment in time only to be utterly forgotten shortly.

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A farewell to the open rate

Nutshell

This fall, when we all unwrap our batch of new emojis with iOS 15, we’ll also say goodbye to something that’s been in the marketer’s toolbox for 20 years: the open rate. Apple’s new Mail Privacy Protection feature eliminates the ability for email marketers to measure opens. iOS Mail currently makes up 40% of email client market share.

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AI for Business Transformation I Use AI as Your Mission Multiplier

OnStrategyHQ

So, what does that mean for your organization? What does that mean? Question 3 : What does it mean for AI to multiply your mission? Again, maybe each of these stickies will have different time-frame objectives. We are witnessing the beginning of a shift that will impact the world for years to come. Machine learning?

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The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

Hubspot Sales

Shared connections: If you have a connection in common with your prospect, make sure to bring it up during your conversation. Recent activity : Take a look at what your buyer has recently shared and where. That kind of information can also help you determine the most appropriate, relevant subject matter to touch on during your call.

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