The Center for Sales Strategy

OCTOBER 15, 2020

Consequently, it’s more important than ever that sales teams have access to content relevant to their prospect’s business problems and positions the seller and the organization as thought leaders and subject matter experts. is often repurposed to support the buying journey and sales process as well.

Marketing 83

Marketing Sales Organization 83

Hubspot Sales

JANUARY 26, 2021

For instance, "getting more views on the company blog" is not a specific goal, but something like "improving average traffic generated by paid social" is. If a client's blog generated 500,000 organic sessions in the past year, setting a goal of 5,000,000 organic sessions per month probably isn't the way to go.

Meetings 126

Meetings Construction Publishing Stakeholders 126

Mike Kunkle

AUGUST 30, 2023

This conundrum can breed skepticism, both within the enablement team (as mentioned above) and from the stakeholders in their organization. At least in those organizations, the enablement team was not seen as critical in difficult times or able to support the sales force in getting better results in a crunch.

Leadership 262

Leadership Stakeholders Decision-making Sales Training 262

Upland

JUNE 14, 2023

While not impervious, focusing on relationships with customers is going to be a big trend for CROs moving forward into the next decade. Attracting and retaining talent in an ever evolving, new world Attracting talent has always been difficult, especially attracting the kind of top talent that organizations need to survive and thrive.

Artificial Intelligence 195

Artificial Intelligence Digital Transformation Account Planning Supply Chain 195

CMOE

FEBRUARY 24, 2023

By developing this culture, organizations reap long-lasting benefits, such as greater employee retention, and increased revenue. Here are 22 of the best business coaching websites that will offer different approaches to coaching in an effort to create and sustain a positive coaching culture in your organization.

Small Business 52

Small Business Leadership Profitability Publishing 52

Planview

JANUARY 31, 2024

Organizations put a lot of effort into devising robust strategies and plans to achieve their targeted business outcomes. This often results in a slower time-to-value, hindering organizations from realizing their full potential and responding adeptly to dynamic market conditions.

Decision-making 64

Decision-making Digitalization Facilitation Organization 64

Nutshell

FEBRUARY 20, 2024

Outbound marketing with a high reach is typically very expensive, whereas you only have to invest time to start creating blog posts and optimizing them for search. The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. DOWNLOAD Want to generate more leads? (Of Of course you do.)

Marketing 77

Marketing e-Learning Media CRM 77

Account Manager Tips

APRIL 11, 2022

It's an app that makes it easy to revisit and learn from your eBook and article highlights. For more on how to ask for a client referral, avoiding common mistakes and dealing with rejection, read the blog post. You organize your tabs and bookmarks as resources, add notes to projects and even create tasks. Have you heard of it?

Account Management 130

Account Management Key Account Management Client Relationships Innovation 130

Apptivo

DECEMBER 7, 2022

Deploy content that addresses the prospect’s pain points or how similar organizations benefited. One of the best methods for generating leads while also nurturing them is by providing a downloadable ebook while getting the contact details of the lead. Build trust and bring validation to every promise made. Interactive content.

B2B 96

B2B e-Learning Leadership Media 96

Account Manager Tips

SEPTEMBER 15, 2022

Download my eBook, The Secrets to Getting Noticed on LinkedIn for a complete action plan, based on what I implemented for myself. I started a blog, but setting it up is a lot of work. LinkedIn has articles, but the reach is terrible and their not very well organized and disappear quickly. Personal branding isn't broadcasting.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Manager Tips

SEPTEMBER 7, 2022

Download my eBook, The Secrets to Getting Noticed on LinkedIn for a complete action plan, based on what I implemented for myself. I started a blog, but setting it up is a lot of work. LinkedIn has articles, but the reach is terrible and their not very well organized and disappear quickly. Personal branding isn't broadcasting.

Key Account Management 130

Key Account Management Account Management Management Media 130

Mike Kunkle

NOVEMBER 23, 2023

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. In this post, I will offer advice about how to measure the ROI of your sales enablement program.

Sales 258

Sales Finance Decision-making Profitability 258

Force Management

OCTOBER 13, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Check our blog next week for the newest installment, or subscribe for updates straight to your inbox. Build a Message That Centers on Value.

Stakeholders 71

Stakeholders Communication Value Selling Organization 71

PandaDoc

APRIL 24, 2023

As you might expect, traits of a sales enablement manager include a high level of organization and a keen interest in data analysis. Typical types of content involved in a sales enablement strategy include case studies, testimonials, product sheets, messaging guides, articles, email templates, ebooks, reports, and whitepapers.

Sales 52

Sales e-Learning Onboarding Software 52

Zendesk

FEBRUARY 17, 2022

It can be a discount code, webinar, white paper, ebook, template, or another resource. You could create a gated ebook that shares your founder’s lessons from the first year of business. Long-form content is a popular type of lead magnet, but you may not have the bandwidth to create an ebook or whitepaper. What is a lead magnet?

Acquisition 98

Acquisition Media Digitalization Brainstorming 98

Strategic Communications

NOVEMBER 21, 2022

Content–from social media posts, to blog posts, website content, case studies, white papers, ebooks, etc., Turn your response into a social media post, FAQ, or use it as the starting point for a blog post. If you respond to HARO , Profnet , or Qwoted queries use the content you submit as the basis for social media or blog posts.

Artificial Intelligence 52

Artificial Intelligence Media Digitalization Communication 52

Hubspot Sales

JANUARY 26, 2023

The Benefits of Digital Entrepreneurship How To Become a Digital Entrepreneur Digital Entrepreneurship Examples Digital businesses include ecommerce companies, blogs, social media influencer accounts, software solution development, and marketing firms. Pro tip: If you’d like to launch a blog, start by developing a comprehensive strategy.

Digitalization 101

Digitalization eCommerce Finance Internet 101

Insightly

FEBRUARY 25, 2022

Before you can create a customer-focused organization, you need to get your entire frontline staff on the same page ( e.g. the same CRM ). When compiling a comprehensive list of touch points , organize them in phases. You probably generate traffic with SEO blogs, social media ads, and search engine ads.

Logistics 98

Logistics CRM Stakeholders Media 98

SBI

FEBRUARY 23, 2020

Resources All Awards & Recognition Blog Article Brief eBook ebooks & Guides Funding & Acquisitions Industry News Interview Report Video Video Reviews Webinars. Blog Article. We help sales organizations in a number of ways, but three I would highlight. Blog Article. More Brainshark Resources.

Acquisition 51

Acquisition Innovation Sales Training Sales Management 51

The Center for Sales Strategy

APRIL 19, 2018

Every sales organization could probably use more quality leads for their salespeople to set appointments with. These blog articles are published to your website via a blog (typically) and then guide readers to access even more in-depth content (like eBooks, whitepapers, infographics, etc. )

Publishing 53

Publishing Marketing Organization Sales 53

Nutshell

JULY 22, 2020

No blog, video, or sales pitch is complete until the phrase “boost ROI” or “improve your net promoter score” is used. Keep reading to learn what the marketing flywheel is, why it’s a beneficial business methodology, and how to implement it at your organization. It’s what we do.

Marketing 119

Marketing Co-Creation Customer Experience Advertising 119

Nutshell

MARCH 19, 2021

After many organizations built large followings, Facebook changed their algorithms and organizations’ organic visibilities plummeted, making it more difficult and more expensive for companies to reach the audiences they worked hard to build. Post a link to your gated ebook, free email course, or discount offer.

Marketing 71

Marketing Co-Creation Media Advertising 71

Hubspot Sales

OCTOBER 26, 2018

Whether you choose to first reach out to a prospect via email or the phone is up to you and your sales organization. Often, salespeople have a lot of influence in an organization, too, so a referral or introduction from them is often well received when it's made. Stay unemotional, and remember that prospecting is a numbers game.

Sales 110

Sales Media Decision-making Facilitation 110

Nutshell

FEBRUARY 20, 2024

Another option may be getting users to provide their email addresses to receive your company newsletter or a one-off digital download like an ebook. This visitor could land on any web page or blog post on your website as their first point of entry. The page they land on depends on their specific search query. Of course you do.)

Marketing 71

Marketing CRM e-Learning Media 71

Planview

MARCH 28, 2024

This blog discusses the critical role of end-to-end visibility in scaling and streamlining automotive production. By implementing these measures, automotive organizations can simultaneously streamline operations while identifying value-added work to gain insights into scalability needs.

Manufacturing 59

Manufacturing Suppliers Software Software 59

Upland

AUGUST 30, 2023

There are several strategies businesses can adopt for this: Content Marketing : Produce informative blog posts, infographics, and videos that provide value and address common pain points within your industry. This word-of-mouth marketing can lead to new customer acquisitions easily.

Decision-making 195

Decision-making Software Software Retail 195

Nutshell

OCTOBER 2, 2020

Typically, B2B marketing will focus on logical and process-driven buying decisions, as the products or services are marketed towards an entire organization. A content calendar keeps track of what type of content (blog posts, landing pages, emails, social media posts) goes live and when. Case studies. Search engine optimization (SEO).

B2B 99

B2B B2C Media Software 99

Zendesk

APRIL 18, 2022

Blog articles. With content marketing, the aim is to create and distribute relevant and consistent content in the form of blogs, ebooks, white papers, webinars, and video in order to present your company as a thought leader and trusted brand. Blog posts, including guest posts. Pillar pages and organic search traffic.

Media 98

Media CRM B2C Energy and Utilities 98

ACT

MAY 10, 2021

Perhaps that’s why as many as 70% of customers prefer to learn about a company through an article, blog, or other source instead of an ad. This is why blogging can be a great marketing tool because, when done well, as it fosters conversations that enable customers and prospects to get to know, trust, and like you over a period of time.

Small Business 52

Small Business Marketing Advertising Internet 52

Zendesk

FEBRUARY 17, 2022

These tools organize the selling process and automatically capture all customer names and activities, saving sales reps valuable time. They’ll sift through blogs, review sites, social media posts, and forums to explore solutions and get feedback from people with similar circumstances to their own. The CPA clicks on the blog post.

Decision-making 98

Decision-making Media CRM Software 98

QYMATIX

OCTOBER 25, 2022

This blog post shows five ways you can use machine learning for your sales organization to increase your sales potential – in our experience – by 25%. Free eBook for download: How To Get Started With Predictive Sales Analytics – Methods, data and practical ideas. Download the free eBook now.

Artificial Intelligence 52

Artificial Intelligence Logistics B2B Sales 52

ACT

JANUARY 11, 2023

A sales CRM helps you automate the lead-generation process , organize leads from different sources, and assign lead scores to easily identify high-quality leads that your sales teams should prioritize. You can easily develop a sophisticated lead scoring and qualification system using a Customer Relationship Management ( CRM ) system.

Small Business 52

Small Business Advertising Sales CRM 52

Openview

FEBRUARY 20, 2018

Deals that contain just one sales call with multiple participants from the selling organization are 258% more likely to close than deals where the rep flew solo during the entire sales cycle. But Wait, There’s More…In Our New eBook. So we packed all of that fascinating data into an ebook that you can download for FREE.

Sales 98

Sales Decision-making Negotiation Stakeholders 98

Hubspot Sales

FEBRUARY 24, 2021

Seeing at a single glance every blog post, email, and ebook they’ve opened and/or read, as well as key details like their company’s size, location, and vertical, gives you a major leg up. If you’re selling to businesses, you also want to keep track of which contacts and deals are linked to which organizations. Benefits of CRM.

CRM 119

CRM Decision-making Marketing Publishing 119

Showpad

JUNE 24, 2019

Every sale is challenging in its own way, but selling into an enterprise, the golden egg for B2B organizations, can be especially difficult to navigate. While the enterprise sales definition isn’t clear cut, it’s widely understood that selling to large organizations is far more complex and requires a group effort to offer the best solutions.

Sales 73

Sales Stakeholders Communication Organization 73

Planview

NOVEMBER 29, 2021

They can show up as Agile practices that are meant to improve business agility but are applied so extremely that they end up making organizations less agile. Dr. Klaus Leopold knows a thing or two about guiding organizations in their discovery of what is holding them back from truly succeeding with Agile. Hyper Focusing on Agile Teams.

Decision-making 72

Decision-making Organization Leadership Management 72

Zendesk

JANUARY 5, 2022

They may not be aware of your organization and what you have to offer. The more data you gather and compile into notable reports, the more traction your organization will get from publications, social media, and word of mouth. Start with top-of-funnel blog posts built for search engine optimization. Host educational webinars.

Publishing 105

Publishing Sales Media CRM 105