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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

We have seen seismic shifts in industries like events and hospitality that have been devastated by the pandemic. Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. Five Elements of a COE.

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4 Ways NLP AI and Sales Methodology Will Join Forces

Upland

This powerful merger will revolutionize sales organizations, enhance customer engagement, and drive unprecedented insight into how B2B sellers and their prospects collaborate. This will enable sales teams to prioritize their efforts and focus on the leads with the highest potential for conversion.

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Here's What Sales Leaders Should Prioritize in 2021 According to a Sandler Expert

Hubspot Sales

If you’re still leading the same way you have been for years, now is the perfect time to adapt your leadership style to better meet the needs of your organization during challenging times. The events of 2020 have fundamentally changed the way sales leaders need to engage with, manage, and empower their teams. Model a positive mindset.

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Your SKO Agenda: Planning an Event that Aligns with Your Company Business Strategy

Force Management

One of the keys to a successful sales kickoff is to execute it in a way that aligns with your organization's overall business strategy. From there, your SKO agenda should be prioritized by the objectives and the outcomes you want the event to drive as it relates to that strategy.

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How to develop a CRM strategy for an organization

Apptivo

If you do not prioritize the needs and requirements of the customers, you will probably fail. With a CRM tool, you can automate the workflows by setting the triggers once an event takes place. When you develop a CRM strategy, it is very much important to prioritize data integration. And that is where CRM comes into play.

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Linking Budget to Strategy Virtual Event Recap

ClearPoint Strategy

What happens when you get three high-performing local government organizations in the same Zoom room? The three organizations each take a different approach, but there’s one thing that they all agree on – linking budget to strategy has made their organization more resilient and able to navigate the challenges of 2020.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events. SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic.