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What is Stakeholder Mapping in Sales?

Upland

Stakeholder mapping in sales is the process of mapping out key decision makers within the buying group of the account you are looking to do business with. In stakeholder mapping, you need to: Define stakeholder goals: what are their biggest priorities? What are their motivations?

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events. SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic.

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Target Account Selling Demystified

Arpedio

Target Account Selling (TAS) is a strategic sales methodology that prioritizes the identification, engagement, and cultivation of relationships with specific high-value target accounts. Ultimately, TAS empowers organizations to not only meet but exceed their revenue targets while delivering exceptional value to their most coveted clients.

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Why now is the time for CSOs to prioritize sales enablement

Showpad

Sellers are forced to connect virtually with prospects, customers and internal stakeholders, all the while under the gun to hit their quotas, avoid distractions and stay productive amidst dramatic change. The post Why now is the time for CSOs to prioritize sales enablement appeared first on Showpad. Ready to get started?

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Biopharma Portfolio Management Trends to Look Out For

Planview

Through the various events held in Europe and the United States, attendees engage in informative presentations and discussions on critical topics such as: The exploration of case studies, building and evolving portfolio management functions in organizations to identify best practices for mature portfolio management.

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Swiftonomics and Local Governments: Having a Strategic Tourism Plan

Envisio

The economic ripple effects of these high-profile events extend far beyond the arena walls, leaving a lasting mark on the local economy. billion for local economies, making it a major economic event. It’s actually coined a term, Swiftonomics, named after the uniquely sizable impact Taylor Swift has on the economy. A lot, actually!

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Mastering Pre-Sales Strategy: Your Guide to Success

Arpedio

Pre-sales strategy refers to the set of activities, processes, and methodologies that organizations employ to engage with potential customers before the actual sales transaction takes place. Lead Qualification: Assessing leads based on criteria such as fit, interest, and readiness to buy, to prioritize sales efforts effectively.