Upland

NOVEMBER 28, 2021

Get more sales references without launching a traditional reference program. A well-oiled, traditional customer reference or advocacy program can be an organization’s strongest asset, but launching, revamping, or expanding a traditional program isn’t right for every organization. The challenge of traditional advocacy programs.

Sales 195

Sales B2B Software Software 195

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Value Proposition 91

Value Proposition Negotiation Decision-making Leadership 91

Upland

MAY 4, 2023

Optimizing revenue requires in-depth knowledge of the executives, key players, and decision-makers to build the right relationships with your customers while focusing on how to solve their problems. Good account planning is the fastest way to develop pipeline and a plan to execute. This whitespace is where you can thrive.

Account Planning 195

Account Planning Publishing Shareholders Communication 195

The SAMA Podcast

MAY 9, 2023

As one of the world's leading marketing educators and a global leader in strategic and global account management, Capon also talks about his new executive education program at Columbia Business School, "Growing and Managing Global Customers."

Global Accounts 104

Global Accounts Management Account Management Organization 104

Account Manager Tips

JULY 22, 2022

25 problems that stop key account managers from doing their job Favourite books about problem solving Coming up: How to Build a Successful Executive Sponsorship Program Just for fun: #GorgeousGrandma Day In other news Quote of the week. If you think your job is harder than it should be. you're right. you're right.

Key Account Management 130

Key Account Management Account Management Management Acquisition 130

SBI Growth

SEPTEMBER 25, 2021

A hot topic on the minds of executives, validated by SBI’s Growth Advisory Board Program, is what the future of the workplace looks like and how to create an impactful EX and CX in a hybrid environment. Executives are looking.

Meetings 128

Meetings Customer Experience Software Software 128

Customer Think

APRIL 11, 2023

When creating and designing a customer advisory board (CAB) initiative, one aspect that tends to get overlooked or undervalued by CAB managers and executive sponsors is the creation of the program theme.

Management 105

Management 105

SBI Growth

FEBRUARY 2, 2022

Last week, we assembled a group of Independent Board Members as part of SBI’s executive advisory board program.

Leadership 134

Leadership 134

Brooks Group

APRIL 9, 2024

Key decision makers often include: C-Suite executives : High-level executives such as CEOs, CFOs, or CTOs who oversee strategic decision-making within the organization. Users may include: Frontline employees: Those directly involved in executing tasks or using the product within their daily workflows.

Value Proposition 92

Value Proposition Procurement Decision-making Stakeholders 92

Customer Think

OCTOBER 12, 2023

And while the hurdles they face are often common and shared by their CAB manager colleagues, those who may be struggling more deeply with their programs seem to face a similar challenge: an ineffective executive sponsor. To be effective, a […]

Management 64

Management 64

Brooks Group

OCTOBER 24, 2023

The question is, will the training program result in permanent behavior change and lasting sales performance improvement, or will it be a “flavor of the month” that your sales team abandons a few weeks after the experience? What is a Sales Training Reinforcement Program?

Sales Training 74

Sales Training Sales Decision-making Sales Management 74

Nutshell

JULY 19, 2023

Today, the Business Intelligence Group named Nutshell a Product of the Year in the 2023 Sales and Marketing Technology Awards program, also known as The Sammys. Unlike other industry award programs , business executives—those with experience and knowledge—judge the programs.

Small Business 62

Small Business Innovation CRM Organization 62

Customer Think

NOVEMBER 16, 2022

A lack of executive engagement is one of the top digital customer challenges facing customer experience (CX) professionals. When used correctly, three strategies can help convince executives of the need for a customer experience program. Focus on […].

Customer Experience 72

Customer Experience Digitalization Organization Leadership 72

Corporate Visions

JULY 2, 2020

You can think of training and enablement programs as similar waves along a continuum. As you move from left to right across the x-axis, your enablement programs become more flexible and more situational. The first wave in training and enablement is represented by traditional Learning Paths , the original development programs.

Sales 105

Sales Negotiation Decision-making Onboarding 105

Farland Group

JUNE 22, 2023

Executive Leader. The Executive Leader – typically the most senior executive leader in the company involved in the Council – chairs the Council meetings and provides commitment, leadership, and direction to the team on strategic issues and the agenda focus. Program Champion. Program Manager.

Food and Beverage 40

Food and Beverage Logistics Transportation Leadership 40

Arpedio

OCTOBER 11, 2021

What are the top challenges for KAM programs in Europe, and how can the industry association Strategic Account Management Association (SAMA) provide resources and best practices to support success? Here are the four top takeaways for European KAM programs in 2021. Executive Director, AbbVie. The Strategic Ecosystem Leader.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Hubspot Sales

MARCH 22, 2021

If you're looking for high-powered connections, collaborative learning experiences, an accelerator program for early-stage companies, or student entrepreneur opportunities, consider joining this network. SEA holds a bi-annual Summit, runs a mentorship program, holds working groups, offers discounts on business services, and much more.

Investors 131

Investors Small Business eCommerce Construction 131

The Chapman Group

NOVEMBER 19, 2020

Many strategic account management (SAM) programs are built upon a successful sales operation and sales team. This guide leads SAM program leaders and SAMs to identify and measure the impact of having the “right” chefs running the SAM kitchen! Get the eBook here.

Account Management 104

Account Management Management Organization Sales 104

Customer Think

OCTOBER 11, 2023

Loyalty programs are just one element driving overall customer loyalty. Well-executed customer relationship management (CRM) strategies deepen the bond with customers and members through personalized, cross-channel brand experiences.

CRM 59

CRM Management 59

PartnerTap

AUGUST 2, 2023

Over the past few months I’ve had lots of conversations with Fortune 500 executives about how to make their co-sell initiatives successful after investing in PartnerTap. Ideally this person is a top sales executive who either has channel and partner teams reporting to them, or holds significant sway over the channel and partner teams.

Finance 52

Finance Innovation Media Sales 52

PartnerTap

AUGUST 2, 2023

Over the past few months I’ve had lots of conversations with Fortune 500 executives about how to make their co-sell initiatives successful after investing in PartnerTap. Ideally this person is a top sales executive who either has channel and partner teams reporting to them, or holds significant sway over the channel and partner teams.

Finance 52

Finance Innovation Media Sales 52

Brooks Group

MARCH 28, 2024

As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite. You get stuck in the weeds.

Decision-making 70

Decision-making Logistics Supply Chain Suppliers 70

Hubspot Sales

MAY 18, 2023

In this article, we'll share why consulting certificates are so valuable and how you can choose the right program for your needs. Completing a certification program can open doors to several opportunities. It’s time to hit the books, as coursework and tests are common in many programs. 9 Essential Certificates for Consultants.

Negotiation 71

Negotiation Leadership CRM Insurance 71

Revegy

APRIL 29, 2021

Recently, our VP of Global Sales, Joe Monastiero, and VP of Marketing, Laura Hall, sat down to discuss moving the needle: ways to mature your sales execution approach. The first step is to align your people and processes to form a discipline around sales execution. Ways to coach your team to consistently execute on the sales plan.

Organization 105

Organization Sales Marketing 105

Farland Group

SEPTEMBER 28, 2022

But I’m really interested in executive engagement, and I’ve written on that. Most recently, I’ve been getting into this idea of how you drive account-based growth with your most important customers—beyond marketing, and beyond executive engagement. Some people think it’s a campaign or a marketing tactic.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

Planview

DECEMBER 8, 2021

Effectively selling Agile to executives is more than just getting the go-ahead for an Agile transformation. Because Agile includes a culture shift and a mindset change, as well as funding, you need executives to truly buy in to the approach. Focus on selling Agile to executives by showing them how they can succeed with the approach.

Government 111

Government Leadership Stakeholders Decision-making 111

Farland Group

MARCH 6, 2023

In working with executive engagement programs, the power of peer connections is critical to help to define the value of engaging with your company. To reach this audience effectively, you need to systematically design executive peer engagement into your programs. Don’t miss the opportunity.

Innovation 40

Innovation Leadership Marketing Customer Value 40

Strategic Planning and Management Insights

MARCH 6, 2023

However for most organizations to fully execute their data strategies, your team needs to understand what they need to track and how it ties into scenario planning. To successfully execute your strategic plan, every member of your organization needs to be on board with your strategic initiatives.

Management 98

Management Decision-making Facilitation Software 98

Customer Think

OCTOBER 31, 2023

Delivering impactful customer experience programming starts with making the business case for customer experience to executive leadership. This is a straightforward objective. However, it requires strategy, clarity, education, and communication to accomplish successfully. It sounds like a lot, doesn’t it?

Customer Experience 59

Customer Experience Leadership Communication Organization 59

The Chapman Group

DECEMBER 8, 2020

Greater clarity on title and role within the formalized program often benefit all account managers; including the top achievers. Senior management support and participation (Executive Sponsorship). External business reviews with top level executives of our accounts. Cross-functional teams with a member from account on team.

Account Management 133

Account Management Management Value Proposition Account Planning 133

Showpad

JUNE 16, 2023

Enablement leads must create a streamlined process for developing sales enablement programs. It is essential for enablement leads to create a process that supports project prioritization, development, execution, and measurement. The post How to build an effective sales enablement program appeared first on Showpad.

Sales 52

Sales Prioritization Sales Training Organization 52

Flevy

MAY 23, 2023

The CEO asked the Senior Vice President of Human Relations to attend the nearby AEA/Stanford Executive Institute, where Dr. Robert H. Miles, a former Harvard Business School professor was teaching a senior executive class with one his former CEO clients who had dramatically transformed his business using the ACT Method.

Profitability 95

Profitability Acquisition Leadership Retail 95

AchieveIt

SEPTEMBER 13, 2023

With Heluna’s all-encompassing backing, their partners can maintain their focus on serving communities and executing their public health missions. “We Ultimately, a Chief of Staff is there as an extender, a thought partner and advisor to the Chief Executive Officer and the leadership team while working across the organization,” Jordan says.

Organization 52

Organization Facilitation Leadership Communication 52