Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. highcaliberbranding.com) Why are you hiring a marketing consultant? Here’s 10 Things To Look For.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

NOVEMBER 24, 2023

For over 20 years I have attended and reported on the annual Professional Marketing conference. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”. We are in danger of being as siloed as our fee-earners – He rallied for a more “ holistic marketing”.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

SBI Growth

MARCH 3, 2020

Go-to-Market success requires leadership and input from a multitude of functions within a company. Senior leadership provides strategic guidance. Marketing executives understand market trends. Finance heads determine where to make. Sales management has the pulse of the customer and prospect.

Finance 87

Finance Leadership Sales Management Marketing 87

Geehan Group

JULY 19, 2016

“Over the years, I have come to dislike marketers,” a CFO at a $350M company recently told me. During the past several weeks, I've had the opportunity to work with my colleague Sean Geehan and the smart folks at Strikedeck to better understand the nuts and bolts of B2B marketing’s new priority, Customer Success.

Finance 52

Finance Customer Success Marketing B2B 52

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Openview

FEBRUARY 4, 2019

These two additions to our leadership team are the natural next step in expanding the firm’s leadership and setting us up for the future.”. With his promotion to Partner, McCullough will also join OpenView’s Investment Committee and take a leadership role in Investor Relations. About OpenView. Learn more about OpenView at ov.vc.

Leadership 60

Leadership Finance Investors Financial Services 60

Sales Outcomes

APRIL 22, 2024

New, under-supported sales managers need help understanding and adopting effective motions and behaviors to thrive in the modern selling, managing, and leadership age. Better support from marketing, sales operations, sales enablement, and training teams would be beneficial. Sales managers are stretched. How can they possibly succeed?

Prioritization 52

Prioritization Sales Management Management Sales 52

Flevy

JUNE 9, 2024

Maintaining a robust value chain in this sector is essential for translating scientific discoveries into marketable products. This integrated approach is critical in managing the complexities of drug development, regulatory compliance, and market entry. Support activities are equally crucial.

Manufacturing 52

Manufacturing Innovation Healthcare Procurement 52

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Mike Kunkle

NOVEMBER 23, 2023

Despite a hodge-podge of definitions in the market, we know that sales enablement is the act of providing sales reps with the knowledge, skills, and resources they need to achieve the highest-possible levels of sales effectiveness and to achieve organizational goals. And in each, we’ll segment Expenses and Outcomes.

Sales 258

Sales Finance Decision-making Profitability 258

Sales Outcomes

MAY 1, 2023

If the leadership team and users are frustrated by the value they receive from the CRM system, it may be time for a CRM adoption “get-well plan.” It’s typical for IT, Finance, and Sales Operations to lead CRM initiatives. 2 – Rethink CRM Leadership. Have sales and marketing on their resume.

CRM 52

CRM Leadership Prioritization Finance 52

Hubspot Sales

JUNE 8, 2021

Is the sales job market strong enough to support a career? You may also need to collaborate with the marketing team to manage personalized materials or advertising for leads, so a background in cross-functional collaboration is helpful for landing a job. An expert in sales and leadership can rise to the VP of sales position.

Finance 108

Finance Sales Account Management Leadership 108

Mercuri International

JUNE 10, 2020

It’s no surprise that sales strategies are having to pivot to meet the changing demands and context of the current market. However, it’s the speed of market change that is causing such a headache. Remote selling and remote leadership came in a close 4th and 5th. No train, no gain. Key findings.

Remote Working 98

Remote Working Key Account Management Finance Banking 98

Account Management Skills

DECEMBER 7, 2023

I hear things like their team are: “Sitting back and letting the client lead” “Not building rapport” “Not asking enough questions” “Unprepared and unconfident” “Lacking presence” But like every other task the account manager undertakes, you can’t just expect account managers to ‘know’ how to lead meetings if: The agency hasn’t provided any guidance (..)

Account Management 52

Account Management Meetings Management Suppliers 52

Freshworks

FEBRUARY 11, 2021

In many organisations there is an ongoing debate, and power struggle, about who should own the customer experience – is it marketing, operations, or does it sit with the CEO? There is no doubt that Marketing is responsible for customer awareness, acquisition and retention. An Outside-In Perspective.

Customer Experience 111

Customer Experience Procurement Finance Acquisition 111

CMOE

MAY 9, 2023

Popular posts span topics ranging from social media marketing to personal productivity tips. Along with their diverse team of blog contributors, founder Susan Gunelius advises readers on topics that include decision-making, leadership, marketing, education, workplace ethics, career development, and more.

Finance 52

Finance Leadership Small Business Publishing 52

Hubspot Sales

APRIL 4, 2023

Common Interview Questions for Consultants Fit Questions Leadership Questions Industry Questions Experience and Background Questions Conflict Resolution Questions Fit Questions for Consultants 1. In one of my first jobs, I helped to develop a digital marketing campaign for a small business that grew its revenue by 15% within eight months.

Supply Chain 102

Supply Chain Leadership Construction Artificial Intelligence 102

Hubspot Sales

FEBRUARY 24, 2022

A valuation considers the startup's maturity, management, market size, track record, profit, and risk, which can impact what type of investors are interested in the company and how much new capital it can bring in. Without it, a founder wouldn't be able to hire a team or test their idea in the market. Calculate your funding needs.

Investors 111

Investors Finance Small Business Profitability 111

Revenue Storm

FEBRUARY 14, 2023

Whether you are a salesperson from India selling to Latin America or a Norwegian selling to a Canadian, there are important factors to consider in advance as part of your Thought Leadership preparation. Are you selling to an executive who is an Engineer, Sales and Marketing Leader, or Controller for the company?

Meetings 78

Meetings Finance Leadership Business Growth 78

Hubspot Sales

FEBRUARY 23, 2018

Entrepreneurial Finance from MIT OpenCourseWare. Anyone who wants to quickly get a grasp on the financial elements of starting a company should enroll in this finance course. How to perform market research and select your target audience. Read the lecture notes and complete the assignments to get a crash course in leadership.

Finance 142

Finance Logistics Decision-making Investors 142

Hubspot Sales

APRIL 11, 2023

Despite an uncertain economy ahead, recruiters forecast that the market will remain favorable to candidates. Lack of Understanding from Leadership In a poll conducted by Gartner, 59% percent of sellers said their leadership doesn't understand how to motivate them. Trust between reps and leadership. It’s a win-win.

Sales 120

Sales Brainstorming Leadership Insurance 120

Revenue Storm

MAY 10, 2022

Without people, a company cannot execute their Go-to-Market Strategy, which I believe every company will have to continue to adjust into the foreseeable future, given all the disruption in the market. Which brings me to your client’s HR organization and specifically the Chief Human Resource Officer (CHRO) or Chief People Officer.

Supply Chain 78

Supply Chain Value Proposition Financial Services Finance 78

Insightly

OCTOBER 5, 2021

Marketing, customer success and support, product development, finance, and a myriad of other stakeholders play important roles in the customer experience. From marketing to selling to supporting customers with great products and services, leaders must consciously seek new ways to improve.”. Modern buying cycles are complex.

Customer Experience 98

Customer Experience Customer Success CRM Innovation 98

ACT

AUGUST 4, 2023

It should define various aspects of your business, including your business idea , target market , structure, growth strategy, anticipated start-up costs , your mission, and vision. Identify and analyse potential competitors to get an insight into market demand and begin to map out the kind of business you’d like to own.

Insurance 52

Insurance Small Business Investors Finance 52

SalesGlobe

DECEMBER 5, 2021

Sales management must expand their approach by assessing market opportunity, evaluating revenue sources, gauging sales capacity, and gaining a bottom-up view. Ignoring Market Potential. Market and client potential can vary greatly from territory to territory. Evaluating 4 Quota Setting Mistakes. Not Looking from the Bottom Up.

Sales Management 52

Sales Management Management Finance Supply Chain 52

Hubspot Sales

JULY 11, 2019

Sales operations exists to help the team use technology effectively, implement training exercises, align sales and marketing, set territories, evaluate compensation plans, and more. Reps need to prospect, sell, and close -- and that doesn’t always leave a lot of time for administrative or big-picture work. Enter, the sales operations manager.

CRM 111

CRM Sales Finance Leadership 111

Revenue Storm

APRIL 14, 2021

Long before the formal tender process began, the account team successfully leveraged thought leadership and a demand creation selling approach to create the right narrative, develop trust, and build relationships to reach the “pole position” early. These workshops are an opportunity to brainstorm ideas and pose the question, “What if?”

Brainstorming 78

Brainstorming Sales Government Finance 78

MDI Training

JANUARY 11, 2021

Michael Wigge explains what leaders can learn from adventures based on his adventures and the six aspects of the leadership acronym. In my contact with leaders in my role as a soft skills trainer for stress management , leadership and motivation, I have often noticed these aspects as leadership challenges. LEADER acronym.

Leadership 52

Leadership e-Learning Digitalization Finance 52

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. They learn about their markets and clients, help formulate strategy and develop plans.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Hubspot Sales

AUGUST 5, 2020

During the early stages, many companies operate in an “all hands on deck” manner, meaning the team members on board handle all aspects of the business, including leadership. It also doesn’t mean this setup is ideal for all businesses. Essentially, a founder takes a business from an idea to an entity. Establish Mission and Vision.

Government 114

Government Business Planning Decision-making Finance 114

SBI

DECEMBER 28, 2020

As a leading marketing platform for webinars and virtual events in the enterprise IT market, the BrightTALK acquisition will enable TechTarget to significantly expand its proprietary first-party purchase intent data and its opt-in audience. BrightTALK’s leadership position in this space is a key asset.

Acquisition 50

Acquisition Banking Finance Leadership 50

Showpad

JUNE 29, 2021

It requires a close collaboration with sales leadership and sales management to be on the same page regarding the required knowledge transfer, the adequate skill development and their onboarding goals. That’s often not the case as messaging driven by marketing ends after the demand gen phase or after the early sales stages.

Onboarding 66

Onboarding Sales Leadership Sales Leadership 66

Hubspot Sales

MAY 18, 2023

Your certifications set you apart from other business consultants in the market. Best for: People who want to advance their project management skills and move into project leadership. Here you’ll learn about your own leadership and management styles. Best for: Those with consulting practices focused on operations and leadership.

Negotiation 76

Negotiation Leadership CRM Insurance 76

MDI Training

JULY 7, 2022

The conference program was developed around the following guiding themes: Leadership. Here we were able to apply our experience from years of international rollouts and demonstrate our leadership development expertise. Needs : new leadership, new composition of regions, networking between countries and functions in focus.

e-Learning 52

e-Learning Leadership Co-Creation Digitalization 52

Hubspot Sales

AUGUST 22, 2018

Market: SMB, mid-market, enterprise, Fortune 1000, Fortune 500. Here’s an example: Rainy Day is on a mission to make personal finance fun and easy for students and new grads. Track sales team metrics and report data to leadership on regular basis Lead weekly and/or monthly meetings with sales team and leadership.

Sales Management 140

Sales Management Management Sales Onboarding 140

Sales Outcomes

SEPTEMBER 27, 2021

Lack of alignment with marketing. The number of CRM leads and contacts is a metric that doesn’t mean much about the sales and marketing teams’ ability to grow and retain revenue. Increasing the number of CRM leads and contacts may be a hindrance to executing the go-to-market plan. Guess what?

CRM 52

CRM Government Finance Retail 52

Revenue Storm

FEBRUARY 15, 2022

Typical decision-makers in each client where you can deliver value or create Partner Allies: IT, Finance, Marketing, Sales, Operations, Engineering, Regulatory, Strategy, HR. There is a second universal truth that applies to leadership: “People perfect what you inspect.” Inspect and Coach.

Value Proposition 78

Value Proposition Sales Global Accounts Account Management 78