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Initial Value Propositions Made Easy

Sales Outcomes

An initial value proposition enables salespeople to effectively communicate the value (business case) of a potential solution in a manner that accelerates the sales cycle. After introducing the initial value propositions, the Zoom meeting was silent for several minutes. Clear and Concise 2. Adaptable 4. Scalable 5.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

The figures for this year’s survey show Republic of Ireland fee income rose by 12 per cent in 2021, compared with just 1% in 2020 Finance-Magazine.com – Ireland’s top accountancy firms roar back to double-digit growth in 2021 Accountancies and Tax Consultants revenue is expected to expand at a compound annual rate of 1.3%

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

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Manage and grow your private client practice – Recruitment, Performance, Segmentation and ROI (February 2023)

Red Star Kim

Having confident leadership with a strong vision, backed up with a robust business plan and strategy and evidence of progress was attractive to potential recruits. There was a discussion about the need for training in this area and the sharing of best practice with frequent touchpoints with finance professionals and clients.

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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here. It’s interesting to see how brand management has developed.

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Strategic Account Management Best Practices Checklist

The Chapman Group

Provides a more Peer-to-Peer level role with senior leaders in their accounts when today’s lack of depth of internal senior leadership makes ongoing “peer-to-peer” exchanges more challenging. Economic Value Propositioning; creating, delivering and validating economic value. Hi-value activity performance.

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Why HubSpot is Investing in QuotaPath

Hubspot Sales

This leaves stakeholders across operations, finance, and sales without a scalable, automated solution and causes frustration among reps when their paychecks don’t match expectations due to mismatched spreadsheets. They saw many of these challenges in their 25+ years combined experience in front office and back office sales leadership.

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