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Round Peg, Square Hole: How to Know If You Have the Right People in the Right Places

The Center for Sales Strategy

We have all heard the expression, “As impossible as trying to fit a round peg into a square hole.” Ask the leader of any organization about what keeps them up at night, and one answer is certain to be, “ How can I make sure I have the right people in the right roles for the success of our business ?”.

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How to Choose the Best Account Planning Software

Upland

You know that you need to find the best account planning software for your team. But how do you do it? Let us save you some headaches, time, and money. In this Guide this guide, we’ll walk you through some of the elements that make up a powerful account planning software – what it is, and isn’t.

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Buying Groups – How to Navigate Complex Buyer Structures

Upland

Buying groups have changed the world of B2B sales. You must convince them that the solution you provide is the best for their business. In short, you must become a trusted advisor. Here’s how to just that when working with buying groups. What is a Buying Group in B2B Sales?

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What is Stakeholder Mapping in Sales?

Upland

Stakeholder mapping in sales is the process of mapping out key decision makers within the buying group of the account you are looking to do business with. In stakeholder mapping, you need to: Define stakeholder goals: what are their biggest priorities? Unfortunately, sellers rarely meet the right people.

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Know Your Customer to Driving Growth and Revenue in Key Accounts

Upland

Why do you need to know your customer? You need to know your customer because customers buy outcomes. The product or service you’re selling is the method or tool they will use to get there. Before you strategize how you’re going to sell, therefore, you have to understand the organization you’re selling to.

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Account Management Guide – Defend and Grow Revenue

Upland

How can effective account management help you defend and grow revenue? There are plenty of sellers out there waiting for the slightest chance to jump in and take your hard-earned relationships away from you. You need a strategy to defend and grow revenue in not only key accounts, but in every account.

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Account Planning Template – Five Components for Success

Upland

How are sales teams meant to grow revenue in key accounts without a well-thought-out account planning strategy ? But what do we mean when we say account planning? Account planning is all about identifying the people, problems, and potential that will unlock new opportunities. This whitespace is where you can thrive.