Marketing in the Metaverse – An opportunity for professional services?
Red Star Kim
MARCH 17, 2023
Nike – (Strategy) Collaborating with the virtual game Fortnite for exclusive in-game products. Coca-Cola – (Product development) Auctioned NFT collectibles in Decentraland including wearable bubble jackets for avatars in the game. It is a new channel of communication that is still evolving – and so is it’s regulation.
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