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Learn from the best: The 2020 SAMA Excellence Awards winners

Strategic Account Management Association

But what these companies share in common is C-level commitment to the strategic accounts approach paired with incredible vision and execution from top to bottom. The 2020 award winners pushed into new market segments, put themselves on their customers’ C-level agenda, and broke into geographies in which they’d never done business.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

I keep an eye out for case studies in professional services marketing and share them at workshops. Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen). The quiz was successful – with 3,300 participants (a significant increase in web traffic) completing the eight questions.

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. Delegate views and poll results are shown below.

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Elevating Sales Performance: 6 Simple Tweaks for Big Impact

Mike Kunkle

Which personas or archetypes are your common buyers, and what are their roles, goals, COIN-OP (Challenges, Opportunities, Impacts, Needs, Outcomes, and Priorities), buyer’s journey, buying process exit criteria, and other factors that make up their profile. Clearly articulate the common problems that they experience, which you can solve.

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40 Account Executive Interview Questions to Prepare For

Hubspot Sales

So when interviewing to fill that position, you should expect questions to be just as thorough. Your interviewer will be asking questions that encompass all these responsibilities and more. General Account Executive Interview Questions Expect the interview to start with simple questions.

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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot Sales

When people think of consulting interviews, they immediately think of case study questions. You also need to answer behavioral questions that assess your experience, skills, and fit for the job. Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them.

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The Importance of Change Management in Account Planning

Upland

We recently interviewed real sellers from some of the most successful sales teams in the world on how it is that they use account planning software, methodology and best practices to stay ahead in a constantly changing world as part of our book, Not Just Another Vendor. “We How important is this commitment to ongoing, lasting change?