Showpad

FEBRUARY 14, 2024

As a marketer, you’ve obsessed over optimizing search, social, events, and even direct mail. And while you’re busy measuring and perfecting every marketing channel, your sales team — the real revenue driver — is being overlooked. Harness the full potential of your most important marketing channel — your sales team.

Marketing 52

Marketing Value Proposition Decision-making Communication 52

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Apptivo

JUNE 3, 2021

A separate marketing team is put into place by businesses to manage and analyze the traffic. This marketing team analyzes the visibility of their website in search engines and takes appropriate measures to improve brand awareness. Benefits Of Email Marketing. Search engines like Google operate based on algorithms.

Marketing 111

Marketing Communication Software Software 111

Hubspot Sales

JANUARY 11, 2023

Here, I spoke with Bryan Kelley , Marketing Director for Uber for Business , to uncover how small business owners and sales reps can leverage vouchers from Uber for Business to increase event participation. We see strong usage from both sales and marketing professionals, as well as HR professionals and team members.

Marketing 122

Marketing Transportation Small Business Value Proposition 122

Hubspot Sales

MAY 6, 2022

Market-based pricing is a commonly used strategy, as remaining competitive in your industry is always a best practice. Read on to learn everything you need to know about market pricing, how to calculate your own market price and examples of it in action. What is market pricing? Market Pricing Examples.

Marketing 73

Marketing Retail Customer Value 73

Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. Prioritise – Use marketing and business development plans (and your line manager) to focus attention and identify priorities.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. highcaliberbranding.com) Why are you hiring a marketing consultant? Here’s 10 Things To Look For.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Flevy

APRIL 20, 2022

As you find ways to get your customer acquisition costs (CAC) low, you may try a lot of tactics to get it to work for you. In marketing, feedback loops can make or break your future campaigns based on how you see your current results. Why Feedback Loops Are Essential in Marketing. One vital element is a feedback loop.

Marketing 111

Marketing Acquisition B2C Finance 111

ACT

APRIL 13, 2023

They failed to innovate and evolve with changing market dynamics. If you don’t want that to happen to your business, you must keep an eye on the fast-changing marketing trends in your industry and use emerging media and technology for effective communication and brand positioning. As a result, their competitors left them behind.

Marketing 52

Marketing Artificial Intelligence Advertising Digitalization 52

ACT

DECEMBER 18, 2023

What digital marketing channel has an ROI of 3500% , is entirely under your control, and can be leveraged whenever you want to drive sales? Email marketing, of course. Unlike SEO or social media , your email marketing success doesn’t rely on automated algorithms or ever-changing content policies.

Marketing 52

Marketing CRM Digitalization Profitability 52

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Insightly

APRIL 10, 2024

As you’re out and about, you may want to use that time to improve your go-to-market knowledge and stay up to date on the latest trends. Closing Time is the podcast and YouTube Show designed for go-to-market leaders. Let’s explore 5 curated collections of episodes for professionals in different disciplines of go-to-market.

Marketing 52

Marketing Healthcare CRM Media 52

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. Demand Gen. Influencers.

Marketing 98

Marketing Advertising Media Digitalization 98

Arpedio

DECEMBER 5, 2022

Aligning Sales and Marketing for a Winning Ticket in the Account-Based Selling Lottery. And we get it: ABS – in close collaboration with account-based marketing (ABM) – is the most efficient way to start engaging with your best-fit and highest-value accounts. Back to blog. But what is ABM and ABS? Start free trial. Contact us.

Marketing 52

Marketing B2B Account Management Innovation 52

Strategic Communications

APRIL 22, 2021

All marketers know how important it is to understand their target audience so they can effectively craft messages and select communication channels that will most appeal to them and move them to some desired action. The bottom line: make sure any research you do results in actionable answers to help direct your marketing efforts.

Marketing 59

Marketing Banking Decision-making Media 59

Strategic Communications

JANUARY 10, 2023

As we enter 2023, I can’t help but notice lots of commentary about what we can expect on a variety of fronts, including marketing. As I think about marketing in 2023, a few things spring to mind, maybe because I was doing a lot of reading about them during the last week or so of the year while I was enjoying some downtime.

Marketing 52

Marketing Artificial Intelligence Digitalization Advertising 52

Arpedio

JANUARY 3, 2024

When it comes to sales strategy , businesses must weigh the pros and cons of direct sales and channel sales to determine the best approach for achieving revenue growth. Therefore, it’s crucial to select the right sales strategy that aligns with your business goals and target market.

Sales 52

Sales Profitability Value Proposition Retail 52

Strategic Communications

NOVEMBER 10, 2022

Yet they need to make an impact through their marketing and communication efforts. Digital marketing, though, represents significant opportunity for small businesses. Digital marketing is important to small business because it is easily accessible, cost effective, and has a broad reach. What Is Digital Marketing?

Small Business 52

Small Business Digitalization Marketing Advertising 52

Strategic Communications

MAY 9, 2023

Consumers benefit from access to a massive amount of information literally available at their fingertips—and often being pushed to them by marketers yelling “pick me, me, me.” Non-digital approaches to marketing are becoming more and more popular, especially after the pandemic,” Bennett says. “I and 2.9%, respectively.”

Communication 52

Communication Marketing Advertising B2C 52

Flevy

MAY 7, 2024

This model is crafted to enhance understanding of the competitive environment of organizations, transcending traditional competitive analyses by focusing on both competitive and cooperative interactions among various market players. Interested in learning more about the Value Net Model?

Suppliers 52

Suppliers Manufacturing Value Proposition Digital Transformation 52

Insightly

SEPTEMBER 12, 2022

The idea of account-based marketing (ABM) has been around since the early 2000s. It’s an innovative approach to B2B marketing that helps businesses target high-value prospects. When used effectively, account-based marketing can help companies to close bigger deals while reducing the total effort spent on marketing.

Marketing 52

Marketing CRM Decision-making B2B 52

Kainexus

NOVEMBER 17, 2023

By streamlining operations and eliminating inefficiencies, organizations can reduce costs, increase productivity, enhance product or service quality, and meet customer needs more effectively. It originated in manufacturing but has since been applied to various industries and sectors.

Management 87

Management Manufacturing Profitability Customer Value 87

Kainexus

SEPTEMBER 7, 2023

These solutions help organizations streamline operations, reduce waste, improve efficiency, and ultimately deliver higher-quality products while minimizing costs. This post explores the benefits, strategies, and real-world applications of Lean technology for enhancing efficiency.

Organization 92

Organization Manufacturing Facilitation Software 92

Nutshell

MAY 7, 2024

When you understand your ROI, you understand how much each trade show is worth to your business and get insights on how to improve your trade show performance and better allocate your marketing budget to drive optimal results. Measuring the return helps justify these costs and ensures the investment is worthwhile.

CRM 71

CRM Media Advertising Marketing 71

Strategic Communications

MAY 2, 2023

With all of the recent buzz about Twitter—given Elon Musk’s takeover of the company and predictions of doom—I wondered if marketers’ usage of social media is declining. Isabel Ludick has had similar experience in using social media to help promote Excited Cats, a cat information blog, in her role as director of marketing.

Media 52

Media Marketing Advertising B2C 52

PandaDoc

OCTOBER 3, 2023

Total cost of ownership (TCO) Upfront costs. Start by examining the initial costs associated with the software, including licensing fees, setup fees, and any required hardware or infrastructure upgrades. The former may be more budget-friendly for small businesses as it spreads your costs over a set period. Hidden costs.

Small Business 52

Small Business Software Software Marketing 52

Strategic Communications

NOVEMBER 24, 2022

In a digital world where literally anyone can be a “publisher,” I’m often asked why (or if) public relations (PR) is still important for marketers. Which is the fourth way we’re influenced—through advertising/marketing. PR is important to marketers. Direct Mail in the Digital Age.

Marketing 52

Marketing Publishing Digitalization Advertising 52

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Skip Ahead: Newsletter distribution.

CRM 155

CRM Marketing Decision-making Advertising 155

Strategic Communications

JULY 30, 2021

When I teach marketing research classes at a local university I often start the semester off by talking about when marketing research makes sense and when it may not. I share a story from my early professional experience working for a seminar that promoted its seminars via direct mail. Easy enough for them. Recommended Reading.

Marketing 72

Marketing Manufacturing Publishing Communication 72

Apptivo

MAY 12, 2022

All About Marketing Automation. Marketing automation Definition. What is the need for marketing automation? Benefits of marketing automation. How does marketing automation work? Core areas of focus in marketing automation. What are marketing automation platforms? Who uses marketing automation?

Marketing 52

Marketing Software Software Communication 52

Insightly

DECEMBER 6, 2023

So, come on this journey with me as we talk about 5 key strategies that I’ve used to try to stand out in a competitive market. Our challenge in CRM is to find the white space, or underserved portion of the market where we can carve out a unique spot, leveraging a combination of messaging and platform capabilities to grow.

Marketing 40

Marketing Value Proposition CRM B2B 40

Insightly

DECEMBER 6, 2023

So, come on this journey with me as we talk about 5 key strategies that I’ve used to try to stand out in a competitive market. Our challenge in CRM is to find the white space, or underserved portion of the market where we can carve out a unique spot, leveraging a combination of messaging and platform capabilities to grow.

Marketing 40

Marketing Value Proposition CRM B2B 40

OnStrategyHQ

MAY 1, 2023

It may seem tempting to skip things like your SWOT, completive analysis, and market analysis, but don’t do it! Areas of market opportunity or growth opportunity to pursue. Pro Tip: DO NOT SKIP THIS STEP IN PLANNING! Build a plan that helps you go from where you are today to a bold place in the future.

Suppliers 105

Suppliers Supply Chain Energy and Utilities Organization 105

Hubspot Sales

MARCH 30, 2020

In business, companies usually try to attribute the percentage of revenue that came in from marketing and sales. While marketing attribution might not be top of mind for a sales rep, it's important that marketing and sales work together for attribution. First, they might read a blog the marketing team wrote up.

Marketing 93

Marketing Decision-making Sales Software 93

Hubspot Sales

OCTOBER 9, 2023

In general, there are three different types of business strategies: A low cost product or service approach A customer-focused product or service approach An innovative, state-of-the-art product or service approach The very first thing you need to do is determine which one of those strategies your prospect is leveraging. Reduce costs?

Shareholders 104

Shareholders Value Proposition Profitability Decision-making 104

Apptivo

APRIL 6, 2022

Email marketing is one of the most popular and comparatively cost-effective methods of marketing in today’s era. Usually, the cost of advertising is calculated with,” how many ads you will buy?” or “What is the cost to advertise n number of times” or otherwise “how much does it cost to advertise during the prime time?”

Marketing 52

Marketing Advertising Communication Digitalization 52