Mike Kunkle

DECEMBER 21, 2023

If you employ account-based tactics, align your Account-Based Marketing (ABM) and Sales (ABS) strategies with the ICP, ensuring a concentrated effort where it matters most. Ask probing questions to “peel the onion,” uncovering not just surface-level challenges but the root causes. Get this right, and win rates improve even further.

Sales 289

Sales Decision-making Value Proposition Sales Training 289

Red Star Kim

AUGUST 24, 2023

He has also been a management consultant, a marketing director and a financial journalist. So it makes him an ideal author on the business of professional services firms – whether for technical expert/fee-earners or marketing/business development professionals. He was an early pioneer in professional services marketing.

Finance 130

Finance Government Profitability Banking 130

Zendesk

AUGUST 22, 2023

Your business’s success depends on your ability to create a product or service that satisfies its target market, also known as product-market fit. In today’s highly competitive market, having a great product may not be enough. Product-market fit definition Why is product-market fit important?

Value Proposition 52

Value Proposition Marketing Customer Experience Finance 52

OnStrategyHQ

DECEMBER 20, 2023

A great strategic plan defines where your organization is going, how you’ll win, who must do what, and how you’ll review and adapt your strategy development. Questions to Ask: Who is on your Planning Team? Have you been following a plan or have you just been going along with the market? What trends do you see?

Value Proposition 98

Value Proposition Facilitation Decision-making Organization 98

Insightly

MAY 28, 2021

Are you feeling a little stuck in your marketing career? Even though the marketing career path isn’t a straight one, there are a few steps you can take to advance your career. . Marketing jobs are dynamic, and you may never feel like you’ve completed everything on your long ‘to-do’ list. Pursue a marketing specialty?

Marketing 98

Marketing Decision-making Media Management 98

Insightly

MAY 4, 2021

As marketers, we are the go-to people. Ask marketing. Ask marketing. These tasks are on top of the marketing team’s actual responsibilities. Despite these many competing priorities, marketing teams rarely have dedicated project management and have to manage their own priorities. The best marketers are flexible.

Marketing 93

Marketing Management Prioritization Stakeholders 93

Hubspot Sales

AUGUST 1, 2022

If you’re in charge of hiring in one of such organizations, we’ve provided these 30 sales operations interview questions and answers to help you during the hiring process. 30 Interview Questions and Answers for Sales Ops. This specific question requires a straightforward answer. Optimization. Measuring success.

Sales 115

Sales Stakeholders Communication CRM 115

Upland

AUGUST 18, 2023

Moscone Center is located in the SOMA (or South of Market Street) neighborhood. These events are great because while Dreamforce is exciting, it can also be a little overwhelming. Enjoy and unwind with other leaders over cocktails, hors d’oeuvres, and great conversations. Contact us to reserve your session.

Artificial Intelligence 195

Artificial Intelligence Account Planning Innovation Digital Transformation 195

Hubspot Sales

MAY 24, 2021

When you're interviewing for a sales role, you're bound to run into both kinds of candidates, so the question becomes, "How do I tell them apart?". He says, "I have a few questions to gauge self-awareness. They're not professional throughout every stage of the interview process. They lack self-awareness.

Sales 138

Sales Decision-making Marketing B2B 138

Outbound Engine

JANUARY 12, 2022

If your marketing tactics have stayed the same year after year, it may be time to try something new. Without further ado, here are our five small business marketing ideas for 2022: 1. Try this : Use Facebook Live and stream an “interview” with your happy client telling their story. Video converts!

Small Business 74

Small Business Marketing Media Innovation 74

Account Manager Tips

JULY 13, 2022

Win/loss reviews: 10 questions to ask Favourite podcast In other news Quote of the week. The researchers conducted 35 interviews between sales people, sales managers and buying decision makers following failed key account sales proposals. They’ve got a great episode dedicated to win-loss reviews. Have a great week.

Key Account Management 130

Key Account Management Sales Account Management B2B 130

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

AUGUST 14, 2023

Lawyers (compliance, anti-trust, commercial litigation, personal injury) and marketing professionals joined me at a recent MBL workshop on writing. Captivating titles, surprise statements, questions and stories are key. There are many ways to raise curiosity: ask a question, offer a clear benefit or use an intriguing title.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Arpedio

NOVEMBER 16, 2021

Event and Project Management Assistant - Marketing (Student Position)?. Event and Project Management Assistant - Marketing (Student Position)?. ? Arpedio is looking for a marketing intern to support our events and marketing project management. Questions & Application. Back to careers. Sign me up!

Marketing 52

Marketing Management Logistics B2B 52

Hubspot Sales

MARCH 22, 2023

Having a great network can make all the difference between a successful and stagnant career. Getting selected for interviews is hard, especially at consulting firms like McKinsey which hires only 2,000 new consultants out of the 200,000 applications they receive every year. marketing), or product (e.g., HubSpot or Salesforce).

Decision-making 97

Decision-making Media Brainstorming Meetings 97

SalesPop

JULY 2, 2021

In this Expert Insight Interview, Shawna Schuh discusses how to become better at asking questions to boost your business opportunities. This Expert Insight Interview discusses: The difference between questioning vs. telling, selling, and allowing. Why it’s essential to know the intent behind your questions.

Leadership 98

Leadership CRM Sales Organization 98

Account Management Skills

DECEMBER 19, 2022

On this episode, I chat to Dan Archer, a marketing expert for agencies. This episode is packed full of practical tips to help you with your own agency’s marketing. Dan shares with me: – the biggest challenges facing agencies when it comes to marketing their services. It’s so great to have you on here.

Marketing 52

Marketing Account Management Management Onboarding 52

Zendesk

MARCH 16, 2022

Sales engineer interview questions. Because they have a hand in everything from sales to marketing to product development, sales engineers are often considered the driving force behind bringing products to market. The ability to break down complicated products to the basics is what makes a great sales engineer.

Sales 98

Sales CRM B2B Negotiation 98

Hubspot Sales

NOVEMBER 22, 2019

Over the last 10 years, I have seen many sales leaders use this question as part of their interview process to whittle out the "can-dos" from the "can-nots." There are generally three standard responses to this question -- each of which illustrates one of the three selling styles typically used by salespeople.

Publishing 135

Publishing Sales Training Sales Marketing 135

Hubspot Sales

MARCH 7, 2023

Whether you’re a candidate or a hiring manager, you’ll need to brush up on account manager interview questions before making any big decisions. If you’ve made it to the interview stage, take some time to review the 15 questions below. seems like a simple enough question. Why are you interested in this position?

Account Management 87

Account Management Management Onboarding Prioritization 87

Zendesk

MAY 25, 2022

Meeting great people, connecting with them, diving deeper into the conversation, and feeling like you’re a part of the in-group—these things make you enjoy your job more and can even give you a sense of purpose or belonging. She has a great team behind her and is always on target in her opinions. Join the right Slack channels.

Customer Experience 98

Customer Experience Media Meetings Publishing 98

Hubspot Sales

NOVEMBER 30, 2020

When I joined Loom as the company’s first sales hire in January of 2020, friends and colleagues asked me questions like "What will you be selling?" It’s not a common answer from a sales leader to these questions, so I wasn’t surprised at the tepid response. and "What’s your quota?". There’s More to Sales than Being a "People Person".

Marketing 99

Marketing Sales Prioritization Advertising 99

Insightly

MAY 28, 2021

Are you feeling a little stuck in your marketing career? Even though the marketing career path isn’t a straight one, there are a few steps you can take to advance your career. Marketing jobs are dynamic, and you may never feel like you’ve completed everything on your long ‘to-do’ list. Do I want to: Pursue a marketing specialty?

Marketing 52

Marketing Digital Transformation Remote Working Decision-making 52

SalesGlobe

JUNE 28, 2022

As the competitive job market continues, one of the top-of-mind questions I am being asked to solve for is: “How do we find, attract and retain the best talent, drive the right behaviors and achieve our sales results? Focus on retaining great employees through opportunities to learn and grow. Contact Us.

Marketing 52

Marketing Leadership Innovation Organization 52

Hubspot Sales

APRIL 25, 2023

Management advice covers operations, strategy, finance, marketing, and governance. Here’s what a typical project journey looks like: A consultant (let’s call her Claire) interviews her client (usually a top-level manager) to identify problems impeding the organization’s growth. Sounds like a simple job, but it’s hard. Claire’s goal?

Healthcare 94

Healthcare Insurance Shareholders Interpersonal Skills 94

Farland Group

SEPTEMBER 28, 2022

Bev has over 30 years of experience working in B2B marketing, both on the client side as well as consulting and training, and is best known for her work in account-based marketing (ABM). Q: Can you tell us about account-based growth versus account-based marketing and how you might advise people to consider that in their program?

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

Red Star Kim

NOVEMBER 18, 2022

She built her strategy implementation around GROW: Great people, Recognition, Operational Excellence and Winning work. Their use of the Rooney vs. Vardy case (Wagatha Christie) when commenting on the relationship between HR and marketing raised some eyebrows. This is supported by values to be collaborative, genuine and responsive.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Hubspot Sales

JANUARY 25, 2018

To build this library, you'll need case study interview questions that will surface valuable details and insights. The following list of 100 case study interview questions will help you build a narrative using the “ Problem - Agitate - Solve ” method. The Ultimate List of Case Study Interview Questions.

Decision-making 139

Decision-making Account Management Meetings Marketing 139

PandaDoc

JULY 11, 2022

Unfortunately, the art of hiring great sales reps is often overlooked. While that’s great when you’re trying to find the best salesperson, it can also be a drawback if you aren’t making a competitive offer during (and after) the interview process. Once you find a great candidate, your work has only begun.

Sales 52

Sales Emotional Intelligence Decision-making Software 52

Account Manager Tips

JUNE 29, 2021

Recognize market trends as well as the strengths and weaknesses of competitors. Or wait until they go out to the market and invite our competitors to bid for their business? In other words, your client sends out a couple of hundred questions to you and your competitors. What are the trends with your client and in their market?

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Red Star Kim

SEPTEMBER 6, 2022

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. Focus on your home market (multinationals have got to make community work). Tools include: surveys, interviews, focus groups and 1:1 sessions with leaders.

Communication 130

Communication Facilitation Leadership Stakeholders 130

PartnerTap

JULY 21, 2021

That’s because data sharing is about human-to-human connection and requires a great deal of trust from your counterpart if sensitive data is going to be shared. The first question our CEO, Cassandra Gholston , always asks is: “are you currently sharing data with your partner?” Are You Even Sharing Data Now?

CRM 98

CRM Marketing Management Sales 98

Hubspot Sales

APRIL 8, 2020

The question is, how? Besides polishing your resume, doing well during an interview, and impressing potential customers in pitch meetings, there’s another factor you can work to perfect: follow-up emails. Follow-up emails should be sent after interviews, application and resume submissions, business meetings, sales pitches, and more.

Decision-making 99

Decision-making Meetings Media Communication 99

CMOE

OCTOBER 27, 2020

Coffee with the Greats. What Great Bosses Know. An episode featuring listener questions gives actionable ideas for dealing with common managerial situations. The Premise: This podcast features both 10-minute lessons and long-form interviews to teach the skills and qualities of strong leaders using memorable stories.

Management 93

Management Leadership Supply Chain Performance Review 93

Strategic Communications

JUNE 13, 2023

ChatGPT—a popular generative AI tool—is top-of-mind for everyone involved in marketing and content creation these days. Summarizing a transcript of an interview and pulling out quotes from a transcript. The question on most content creators’ minds these days, of course, is “will I be replaced by generative AI”?

B2B 52

B2B Communication Publishing Marketing 52

Hubspot Sales

APRIL 27, 2020

Let me start by saying, there are many great experts in the HR and talent fields who spend their entire day focused on inclusivity, particularly as it relates to diversifying our workforce. The interview and hiring process is a two-way street, and qualified candidates should want to work with your organization.

Leadership 129

Leadership Sales Sales Leadership Organization 129

Help Scout

APRIL 27, 2021

Long-time customer service professional Mat “Patto” Patterson answers readers’ most challenging customer support delivery, leadership, and career questions. If you have a question you’d love Patto to answer, send it to editorial@helpscout.com. What sort of questions will they need to answer? How do you help?”

Customer Life Cycle 90

Customer Life Cycle Onboarding Software Software 90