Red Star Kim

FEBRUARY 12, 2024

How does this material fit within your overall marketing or sales strategy? Test it – Your marketing people can help you with A/B testing to see which works best Repurpose – How can the writing be used elsewhere? 20% Words and language To what extent will you try to use storytelling in the future? What do you hope to achieve?

Media 130

Media Financial Services Advertising Decision-making 130

Customer Think

MARCH 27, 2023

Here, storytelling can be the differentiator. Top companies worldwide invests millions in delivering the best possible customer experience. But for startups, resources are often scarce and frugality is necessary. So, they have to use every tactic at their disposal to enhance customer experience.

Customer Experience 69

Customer Experience Digitalization Marketing 69

PandaDoc

OCTOBER 14, 2020

Storytelling is one of our oldest forms of communication and is an excellent persuasive tool. Despite their power, many brands aren’t utilizing storytelling techniques in their sales strategy. Despite their power, many brands aren’t utilizing storytelling techniques in their sales strategy. Storytelling Demonstrates Empathy.

Decision-making 111

Decision-making Sales Suppliers Advertising 111

Red Star Kim

OCTOBER 20, 2023

Develop the right mindset The time pressures on marketing and business development professionals are immense. Marketing is no longer about the stuff that you make, but about the stories you tell.” But we could not identify law or accountancy firms that can match those brands. Who would you recommend for outstanding copy? And engage.

Media 130

Media Communication Marketing Digitalization 130

SBI Growth

NOVEMBER 21, 2023

Driving impact as a marketing leader is often not as easily quantifiable as compared to Sales, making it all the more important for marketing leaders to tell a compelling story when presenting to the Board.

Meetings 77

Meetings Marketing Sales 77

Zendesk

JANUARY 15, 2021

Storytelling is an art and a skill that only a handful of leaders have known how to wield effectively. Imagine the difference, for example, between telling employees they have to face the stress and uncertainty of a digital transformation because they’re losing market share versus telling them the story of Jen: Jen is 23.

Leadership 52

Leadership Supply Chain e-Learning Digital Transformation 52

Red Star Kim

AUGUST 14, 2023

Lawyers (compliance, anti-trust, commercial litigation, personal injury) and marketing professionals joined me at a recent MBL workshop on writing. How to create buyer personas that clarify your target market | SurveyMonkey Complexity Often we write about technical and complex topics. Storytelling Stories are engaging.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Customer Think

FEBRUARY 16, 2023

How Aligning Your Customer to the Hero’s Journey Will Create Content That Results in Happy Endings For centuries, storytellers the world over have used fictional tales not only to entertain, but to teach.

Digitalization 59

Digitalization Marketing 59

Nutshell

OCTOBER 5, 2020

As technology becomes increasingly integrated into our everyday lives, marketing efforts have shifted accordingly. Marketing through the digital medium is highly effective, but the barrier to entry is lower than ever. In the story of marketing, you’re not the hero, the client is. Layton Cox , Marketing Consultant.

Communication 133

Communication Digitalization Marketing Energy and Utilities 133

Flevy

APRIL 25, 2024

In the field of Market Research and Consumer Behavior Analysis, a significant problem that organizations face is the inability to fully grasp and interpret the subconscious thoughts and emotions of their consumers.

Construction 52

Construction Digital Transformation Communication Decision-making 52

Corporate Visions

NOVEMBER 19, 2020

Everyone recognizes the value of storytelling in business. But most marketing stories don’t move the audience to make buying decisions. Here are three science-backed ways to make your marketing stories more engaging, memorable, and persuasive.

Marketing 98

Marketing Decision-making 98

Hubspot Sales

MAY 15, 2018

Success in selling belongs to those who can balance the roles of analyst and storyteller. In short, salespeople must be master storytellers with data. Storytelling with Data. Good storytelling in sales follows a logical progression. And then one day … (They started to grow and take market share.).

Onboarding 100

Onboarding Construction Sales Training Digitalization 100

Red Star Kim

JANUARY 16, 2023

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). increase in marketing budget.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Red Star Kim

OCTOBER 17, 2022

Marketers from law, accountancy, engineering and property firms joined a PM Forum workshop to share ideas on how to improve our writing. Digital marketers will tell you that the first two words are the most important. There are resources on storytelling: Video – The art of storytelling – Kim Tasso explains and demonstrates.

Remote Working 130

Remote Working Communication Internet Decision-making 130

Showpad

OCTOBER 3, 2019

Sales and Marketing teams can create the best buyer experience through a compelling story. Ahead of his session, “The Best Story Wins: Using Tips from Hollywood for Business Storytelling,” we spoke with Matthew about how concepts used in filmmaking and storytelling techniques can benefit Sales reps and marketers during a Sales pitch.

Sales 40

Sales Small Business Media Marketing 40

Red Star Kim

JANUARY 22, 2024

What are their future market trends? What are their market challenges? There’s a fair amount of guidance on storytelling principles. Video – The art of storytelling – Kim Tasso explains Your sell is your “hook” (a story to guarantee maximum resonance with your intended recipient) and must differentiate you.

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130

ACT

APRIL 13, 2023

They failed to innovate and evolve with changing market dynamics. If you don’t want that to happen to your business, you must keep an eye on the fast-changing marketing trends in your industry and use emerging media and technology for effective communication and brand positioning. As a result, their competitors left them behind.

Marketing 52

Marketing Artificial Intelligence Advertising Digitalization 52

ACT

DECEMBER 5, 2023

Do you know the biggest difference between successful and failed marketing campaigns ? Modern-day marketing isn’t about following your gut feeling or pursuing ideas from the top of your mind. If you want your marketing campaigns to hit the mark every time, you must rely on accurate, reliable, and comprehensive data.

Marketing 52

Marketing Decision-making CRM Media 52

Mike Kunkle

AUGUST 30, 2023

Enablement professionals don’t market, they don’t sell, and we don’t directly manage front-line sellers nor sales managers. Enablement experts must actively seek to forge alliances with sales leaders, operations, marketing, and other departments. At the same time, a unique set of challenges complicates this mission.

Leadership 262

Leadership Stakeholders Decision-making Sales Training 262

Red Star Kim

MARCH 1, 2024

The firm’s culture and reward systems are the context for their engagement with marketing and business development. Explain the benefits For us, the benefits to the firm and fee-earners of marketing and business development activities are obvious. Persuasion is reliant on various skills and techniques such as storytelling.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Insightly

JULY 8, 2022

Sales, marketing and customer success leaders face the near-impossible task of growing their companies while still staying abreast of industry trends. That task just got a little easier with the introduction of Closing Time , a weekly video series with actionable insights for everyone in a go-to-market role. . What is Closing Time ?

Marketing 52

Marketing CRM Customer Experience Customer Success 52

Red Star Kim

SEPTEMBER 5, 2023

In 2020, I published Essential soft skills for lawyers (kimtasso.com) Training for marketing and business development (M&BD) professionals For over 15 years I have created and delivered training for M&BD professionals (Beginner, Intermediate and Advanced) through PM Forum.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. While the marketing part might sound easy, it’s the buying process that’s complex. And that’s where modern day B2B marketing begins. Set a marketing goal. Invest in B2B marketing technology. Set a B2B marketing goal.

B2B 129

B2B Marketing Acquisition Media 129

SBI Growth

OCTOBER 27, 2018

Joining us on SBI TV is Jim O’Gara. And Jim is the CEO of StoryDimensions. StoryDimensions is a sales enablement technology company that captures, develops, and delivers real customer insights and stories that B2B sales professionals can use to establish.

B2B 98

B2B Sales Cybersecurity Banking 98

Red Star Kim

OCTOBER 19, 2023

This is a consultative approach using facts, data, insight and storytelling to build and maintain relationships. 17% I know a few stories (we have some case studies) 83% I don’t know any stories at all Are your marketing systems integrated with your sales plans and activities?

Emotional Intelligence 130

Emotional Intelligence Value Proposition Decision-making Digitalization 130

Nutshell

AUGUST 6, 2020

Marketing best practices are constantly changing. With that in mind, we created this collection of online resources for marketing professionals so that you can get the guidance and cutting-edge strategies you need to grow your business. Now, let’s dive into our list of the 30 best marketing resources on the internet!

Internet 90

Internet Marketing Co-Creation Media 90

SmartKarrot

APRIL 21, 2022

Storytelling is probably the oldest form of communication. The power of storytelling lies in its ability to convince and create an impact on any listener. The best use case in modern marketing for storytelling is customer-led storytelling. Storytelling does not involve a hard sell. National Geographic.

Advertising 10

Advertising Acquisition Retail Media 10

SmartKarrot

APRIL 21, 2022

Storytelling is probably the oldest form of communication. The power of storytelling lies in its ability to convince and create an impact on any listener. The best use case in modern marketing for storytelling is customer-led storytelling. Storytelling does not involve a hard sell. National Geographic.

Advertising 10

Advertising Acquisition Retail Media 10

CMOE

MARCH 6, 2023

strategy + business (s+b) Whether it be topics centered around operations, marketing, or human capital, strategy + business aims to “illuminate the complex choices that leaders face….and Knowledge at Wharton covers an array of subjects, such as finance and accounting, marketing, and analytics. and the impact of their decisions.”

Finance 98

Finance e-Learning Innovation Leadership 98

Showpad

JUNE 3, 2019

While its first appearance was in mobile video games like Pokemon Go, B2B and B2C businesses alike are discovering the opportunities augmented reality creates for enhancing selling and marketing experiences. Benefits of augmented reality in sales & marketing. Augmented reality examples in sales & marketing.

Marketing 70

Marketing B2C Manufacturing Sales 70

Yesler

MARCH 8, 2019

How do you put storytelling into practice? At the end of the seminar, McKee encouraged attendees to go forth and put storytelling into practice in our organizations. In the other, we bring in an internal guest speaker to help us broaden our marketing expertise. Part 3: What does story structure have to do with B2B marketing?

B2B 52

B2B Marketing Banking Government 52

Red Star Kim

JUNE 1, 2023

This may take place on a periodic basis – for example, in support of your marketing planning cycle. Business analysts and PSL Some firms have dedicated business analysis teams who undertake both ongoing analysis of markets, clients and themes as well as special projects to investigate on a one-off basis.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Strategic Communications

JUNE 20, 2023

Leverage the Power of Storytelling One of the most effective ways to capture media attention is through compelling storytelling. About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences.

Media 52

Media Digitalization Strategic Thinking B2B 52

Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Disconnection – Often the marketing (lead generation) and sales processes (lead nurturing and conversion) are disconnected.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Arpedio

APRIL 30, 2024

Dive into industry trends, competitive analysis, and customer reviews to understand common pain points in your market. Adapt these techniques to your sales process today and differentiate yourself in the market. One powerful technique for conveying value is storytelling. How can I communicate value to my customers?

Value Selling 52

Value Selling Value Proposition Negotiation Decision-making 52

SBI

MAY 28, 2020

Seismic Spring 2020 Release Enhances Sales & Marketing Teams’ Ability to Work Remotely. San Diego, CA (May 28, 2020): Seismic, the industry-leading and award-winning sales enablement platform provider, today announced enhancements to its Seismic Storytelling Platform. Being awarded an Inc.

Marketing 38

Marketing Sales Software Software 38

Hubspot Sales

MARCH 11, 2024

It all comes down to the importance of storytelling and authentic connection. or our marketing team “Would you please record a demo of an upcoming feature?”. Why is video so effective at increasing email response rates, generating engagement, and improving close rates?

Sales 110

Sales Meetings Stakeholders Customer Success 110