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My Favorite Question to Ask When Hiring Marketing Professionals

Strategic Communications

Throughout my career I have hired a number of people into marketing roles, and have also aided other companies and organizations in finding, interviewing, hiring and onboarding marketing staff. ” I don’t want to hire people who just have random “great ideas.” I value creativity.

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How to Network in Consulting (+6 Tips)

Hubspot Sales

In many instances, the success of a business professional is determined by how strong and effective their network is. This is especially true of consultants who are hired by founders and agency owners for their high level of expertise and knowledge in their fields. Approximately] 95% of my clients have been referrals from my network.

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11 Red Flags to Look Out for When Interviewing Sales Reps, According to Experts

Hubspot Sales

When you're interviewing for a sales role, you're bound to run into both kinds of candidates, so the question becomes, "How do I tell them apart?". When you're interviewing for a sales role, you're bound to run into both kinds of candidates, so the question becomes, "How do I tell them apart?". Let's take a look!

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The Best (& Most Unique) Response to "Sell Me This Pen"

Hubspot Sales

It's a favorite for sales professionals from used car salespeople to Wall Street wolves. Why Ask a Sales Candidate to "Sell Me This Pen"? Why Ask a Sales Candidate to "Sell Me This Pen"? If you're lucky, one of your guesses will stick, but this approach just doesn't cut it in one of my interviews.

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Barron Fujimoto Adds an Artist’s Touch to Planview’s Brand

Planview

We asked him a series of questions about his day. Anybody from sales to marketing comes to me with a creative request like an ad for social media, a presentation, or a piece of collateral like an ebook. That’s when we meet about the creative direction. That helps me stay focused and take breaks when I need them.

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16 cold calling scripts & what you can learn from them

Zendesk

A study by Rain Group found that 82% of buyers are open to booking meetings when sales reps reach out. To help you figure out what to say to prospects, we’ve gathered 16 cold-calling scripts from a number of our favorite sales resources—like Rain Sales Training and First Round Review. Cold calling scripts: 16 actually useful ones.

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Chatbot persona: What it is + how to create one

Zendesk

By implementing a bot persona, your chatbot will reinforce your brand identity—whether answering a customer question or initiating the conversation through proactive customer service. A chatbot persona is an extension of a brand’s identity and can transform the chatbot experience from boring and robotic to exciting and engaging.