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How to Sell NFTs, VR Real-Estate, AI Tools, and Other Emerging Tech Solutions, According to Tech Sales Pros

Hubspot Sales

All too often, salespeople focus on selling the bells and whistles of a product instead of the problems it can solve. Having product expertise is great — but how well do you know your customers and their needs? Even though you’re selling the same product, your messaging should be specific to each buyer. The same is true for AI.

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Christmas Countdown: December 7

Arpedio

Enter draw #1 Account-Based Selling Platform Treat your colleagues to an early Christmas present Relationship Mapping & Org Chart Improve your critical stakeholder relationships.

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The Top 5 Sales Influencers Every Sales Rep Should Be Following

Hubspot Sales

Davis conducts speaking tours and personally consults for businesses in need of guidance on sales and marketing alignment. Jill Konrath — a bestselling author, seasoned sales expert, and touring speaker — is a giant among sales influencers. Jill Konrath. Image Source: LinkedIn.

Sales 132
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Marketing in the Metaverse – An opportunity for professional services?

Red Star Kim

Nike – (Strategy) Collaborating with the virtual game Fortnite for exclusive in-game products. Coca-Cola – (Product development) Auctioned NFT collectibles in Decentraland including wearable bubble jackets for avatars in the game. It is a new channel of communication that is still evolving – and so is it’s regulation.

Marketing 130
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What is Lead Nurturing, and How Can It Help You Get More Deals?

Nutshell

Lead nurturing is the process of building relationships with prospects who aren’t quite ready to purchase your product or service. Part of relationship-building is also educating the prospect on how your product or service can resolve their problems and improve their business. But how do we do that?

CRM 71
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The Definitive Guide to Client Onboarding and Positive Customer Experiences

Nutshell

And you wouldn’t be alone—this is how many businesses introduce their clients to their products and services. Client onboarding is a structured procedure that includes a series of steps to welcome new customers and provide them with the information they need for success using your product or service. But there’s more to do.

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Selling Experiences: What Marketers Can Learn From Local Wineries, Microbreweries and Distilleries

Strategic Communications

Local breweries, wineries, and distilleries aren’t just selling a product—they’re selling experiences. Selling a Smooth Face, Not a Razor In fact, as far back as 1979, Victor Kiam, who had purchased Remington Products, famously focused not on selling the company’s razors, but on selling a “smooth shave.” Experiences. You could too.