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How to Reinforce Sales Training to Maximize Your ROI

Brooks Group

A sales training reinforcement program is designed to let your sales professionals practice these skills with real opportunities while being guided by expert sales coaches. A sales training initiative can be one of the most impactful things you can do to improve your organization’s success.

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Sales Training Tips: What Makes a Good Salesperson Great?

Brooks Group

The difference between a good salesperson and a great one is often subtle. You can’t usually point to a single skill or characteristic. Greatness is a combination of qualities and capabilities that add up over time to be significant. So what sets great salespeople apart? 7 Habits of a Great Salesperson (and How to Train) 1.

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Highly Effective Prospecting Techniques for Your Sales Team

Brooks Group

Position Yourself as an Expert Resource Today’s inbound lead generation focuses more on organically attracting qualified leads than on casting a net and hoping to catch an interested opportunity. But your sales team needs to be able to do both: fill the pipeline with highly qualified prospects and keep deals moving.

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Sales Metrics: Are You Measuring Too Much?

Brooks Group

By understanding what works and what needs improvement, sales leaders can optimize strategies, allocate resources efficiently, train and coach properly , and drive sales revenue. This is especially true for sales performance. Tracking key sales metrics and knowing how to influence them is critical. This is great, right?

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Overcoming Objections in Sales: 4 Winning Tactics

Brooks Group

If your sales rep uncovers that their contact is not in fact a decision-maker, they should work to turn them into an internal advocate who can guide them through the organization and the purchasing committee. Today’s buyers are more discerning than ever. Many times, objections come from a place of buyer insecurity.

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4 Ways to Ensure Your Sales Kickoff Meeting Drives Results

Brooks Group

Here are four ways to deliver results from your sales kickoff (SKO) and make sure you’re getting the most from your time, resources, and money. Organizations sink huge amounts of time and money into this annual event aimed at aligning teams to boost sales performance in the upcoming year. Focus on the most important topics.

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10 Ways to Help Your Sales Team Use a Value-Based Selling Approach

Brooks Group

Offer Frequent Buyer Programs Reward returning customers with additional services, added benefits, memberships, points toward future sales, or access to exclusive resources. B2B buyers today see many products and services as commodities: items that seem equivalent no matter who produces them. But when you only sell on price, margins are slim.