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6 Sales Performance Metrics that Drive Revenue

Brooks Group

In the dynamic world of sales, where every decision can make or break a deal, harnessing the power of data is critical. As a sales leader or sales manager, your ability to navigate the complex terrain of market trends, team performance, and individual contributions hinges on a crucial tool—sales metrics.

Sales 93
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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

As a sales professional, you’re sending emails all day, every day. Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? What if you’re below average and have room to improve? Maybe your current rate is 20%. Let’s do some quick math.

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Sales Pipelines: A Comprehensive Guide for Sales Leaders and Reps

Hubspot Sales

The more control and visibility you have into your sales pipeline, the more revenue you’ll bring in. But what is a sales pipeline and why is it so instrumental to selling success? In this guide, you'll learn everything you need to know about sales pipeline management, including: Sales Pipeline Definition.

Sales 145
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7 Marketing KPIs to Keep in Mind When Aligning With Your Marketing Team

Hubspot Sales

Smarketing — the practice of integrating your sales and marketing efforts to foster closer collaboration between the departments that carry them out. A sales qualified lead (SQL) is a potential customer who's been vetted by your marketing team and identified as being worthy of follow-up from sales. Number of SQLs.

Marketing 136
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The Complete Guide to SaaS Sales

Nutshell

The SaaS industry has different selling techniques , key metrics , and sales process activities compared to the ones you’d encouter while selling a tangible physical product or a more traditional service like a marketing consultation package. By the end, you should have a clear roadmap for reaching your or your company’s sales goals.

Sales 127
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A quick guide to sales analytics (+ key sales metrics to watch)

Zendesk

The same is true when trying to build a sales team and a sales strategy without sales analytics. Just like understanding benchmarks and working through practice tests will help you tackle an AP exam, using sales analytics and analytics tools will help you boost sales numbers. What is sales analytics?

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Make smarter decisions using business intelligence

Insightly

Marketing might be reporting on email open rates, but what does that mean for the rest of the business? If all marketing does is pat themselves on the back for increasing email open rates, they end up with what are referred to as “vanity metrics.” Vanity metrics don’t provide much actionable insight.