Mike Kunkle

NOVEMBER 23, 2023

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. In this post, I will offer advice about how to measure the ROI of your sales enablement program.

Sales 258

Sales Finance Decision-making Profitability 258

Mike Kunkle

MARCH 31, 2023

Sales Competencies Sales competencies, on the other hand, refer to the specific knowledge, skills, mindsets, and behaviors that are necessary for success in a sales role. A competency model is a documented collection of that knowledge, skills, behaviors, traits, and mindsets. I can’t tell you how many times I see confusion about that.

Sales 217

Sales Interpersonal Skills Account Management Sales Training 217

KAM With Passion

JUNE 20, 2021

In a first post dedicated to KAM Skills & Competencies Development, we have explored how to define a solid approach to KAM Training based on 5 fundamental principles. Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. Defining Skills & Competencies.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

Hubspot Sales

MAY 7, 2024

No matter your niche, product, or service, and no matter how prepared you are, your business will throw you a curveball. As a marketing business owner whose revenue primarily comes from my writing services, late 2022 to mid-2023 was… unnerving, to say the least. I tell you this from experience. Capacity for learning is critical.

Interpersonal Skills 89

Interpersonal Skills Decision-making eCommerce Prioritization 89

PandaDoc

MAY 16, 2024

In addition, we’ll give some examples of companies using this sales method and offer tips for successful indirect sales. Key takeaways Indirect sales consists of selling products and services through intermediaries. Indirect sales consist of selling products and services via partner companies, a type of sales collaboration.

Retail 52

Retail Manufacturing Profitability Sales 52

Nutshell

JANUARY 16, 2024

On top of the podcast itself, the RMR also provides a blog post with each episode, so it can still be a useful source of info even when you can’t listen to the podcast episodes. As you might expect from the name, The Product Marketing Show tends to look at product marketing over service marketing. But it doesn’t have to be like that.

Marketing 71

Marketing Media Digitalization B2B 71

Nutshell

JANUARY 16, 2024

On top of the podcast itself, the RMR also provides a blog post with each episode, so it can still be a useful source of info even when you can’t listen to the podcast episodes. As you might expect from the name, The Product Marketing Show tends to look at product marketing over service marketing. But it doesn’t have to be like that.

Marketing 71

Marketing Media Digitalization B2B 71

PandaDoc

APRIL 8, 2024

This article highlights how a deal desk functions and its ability to transform the way companies tackle their sales strategy. To further facilitate deal creation, a deal desk can utilize proposal management software to maintain a knowledge base, proposal templates, and information on past deals What is a deal desk?

Negotiation 52

Negotiation Sales Stakeholders Digitalization 52

Red Star Kim

FEBRUARY 8, 2024

Here is a summary of the sales targeting toolbox for professional services firms. Furthermore, analysing and extracting knowledge and insights that support targeting may not occur within the marketing functions yet alone amongst fee-earners. And even where there is a lot of valuable data, sometimes it is overwhelming.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Arpedio

DECEMBER 19, 2023

The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. Renewal specialists : Handle contract renewals and work to retain existing clients.

Account Management 52

Account Management Communication Management Artificial Intelligence 52

Arpedio

DECEMBER 19, 2023

The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. Renewal specialists : Handle contract renewals and work to retain existing clients.

Account Management 52

Account Management Customer Success Management Artificial Intelligence 52

Strategic Communications

APRIL 25, 2024

I was looking for examples of companies with employee resource groups (ERGs) specifically focused on older demographics—Baby Boomers and beyond. The examples I provided in my previous response were hypothetical and not based on specific knowledge of existing ERGs.” It’s happened to me.

e-Learning 64

e-Learning Communication Decision-making Marketing 64

SuperOffice

JULY 5, 2022

Find out how they use your product and services and what you can do to make their workday better. This is your existing customer profile and you can use the feedback they share to make your products and services better, which helps to keep them longer. Boosts overall company revenue. Grow customer base. ACQUISITION.

B2B 129

B2B Marketing Acquisition Media 129

Zendesk

APRIL 28, 2021

To offer superior support, customer service teams need their systems, tools, processes—and most of all—people to work in harmony. But in lieu of personalized service, self-service support is your stand-in, and it needs to be just as good as your agents. When customers prefer self customer service.

Customer Experience 98

Customer Experience Communication 98

Hubspot Sales

DECEMBER 23, 2021

If your company offers a separate product or service that can complement or enhance how the customer's initial purchase operates, cross-selling can provide an excellent opportunity to generate some extra revenue. Imagine you work for an ed-tech company that sells a suite of automation software to assist university administrators.

eCommerce 141

eCommerce Software Software Customer Success 141

Red Star Kim

APRIL 12, 2023

Culture shock and the never-ending “to do” list Some of the delegates described the “culture shock” they experienced as they entered a M&BD role in the professional services sector. This is a common theme when M&BD people move from another sector into professional services.

Media 130

Media Marketing B2C Stakeholders 130

PandaDoc

MARCH 29, 2024

While part of the broader sales process within a company, a dedicated team optimizing that company’s deal desk process flow ensures that proposed deals are both in the best interest of the company and that the deal approval process is streamlined. See also What is a sales pipeline — and how can you build and optimize yours?

Negotiation 52

Negotiation Stakeholders Profitability Government 52

Mike Kunkle

FEBRUARY 5, 2023

Sellers sometimes work with professional procurement leaders and company executives who work together frequently and have processes and policies to guide their purchase pursuits. Knowledge Is Potential Power. Some committees hum; others are more like a ragtag band of misfits. A picture of a river is not a river. Action Is Real Power.

B2B 198

B2B Sales Decision-making Negotiation 198

Brooks Group

SEPTEMBER 22, 2023

They have knowledge about competitors’ products and services at their fingertips, which means it’s critical that your salespeople can overcome sales objections quickly and confidently. It’s your sales team’s job to bring value to a decision maker and help them make the decisions that are best for them and their company.

Decision-making 78

Decision-making Sales Suppliers Sales Training 78

Zendesk

APRIL 5, 2022

According to the Zendesk Customer Experience Trends Report 2022 , 73 percent of company leaders say there’s a direct link between their customer service and business performance. Customer enablement refers to the processes and strategies companies use to enhance the overall customer experience. How do you make that happen?

B2C 52

B2C Customer Experience Software Software 52

Hubspot Sales

JANUARY 18, 2021

A company may use a handful of tools and software to help manage the many aspects and sides of their business. Set up and use custom object-based trigger workflows to automate time-consuming tasks and target your audience where they want to be reached, when they want to be reached. Create a knowledge base.

CRM 134

CRM Software Software Communication 134

Nutshell

DECEMBER 7, 2023

From customer service and data analysis to research and writing, there are plenty of tools to help streamline the process. For example, a customer service AI chatbot can assist your team — and your customers. When you enter a prompt, the large language model (LLM) creates a response based on the information it has.

Artificial Intelligence 54

Artificial Intelligence Marketing CRM Banking 54

Hubspot Sales

APRIL 5, 2023

Choosing the right position based on your personality, likes, and dislikes can ensure you thrive in your new career. You’ll also need a thorough knowledge of sales trends and stats to succeed. Glassdoor predicts that SDRs typically make a base pay of $50,304 a year, with commission and bonuses totaling another $18,000-19,000.

Software 119

Software Software Sales Meetings 119

Nutshell

JULY 28, 2020

HubSpot has 3,387 employees, earns 675 million in annual revenue , and the only company that threatens it is Salesforce. We just paid HubSpot a total of $21,600 for a year of service, at $1,800 per month. Sales Hub alternatives Marketing Hub alternatives Service Hub alternatives The HubSpot platform for less.

Software 126

Software Software CRM Advertising 126

Arpedio

JANUARY 9, 2024

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount. Try ARPEDIO's Account-Based Selling Platform!

Account Management 52

Account Management Management Client Relationships Account Planning 52

Apptivo

FEBRUARY 7, 2023

This is so because it encapsulates the complete customer experience , from first learning about your company to finally making a purchase. As consumers discover more about your products or services, leads go down the funnel starting at the top. Top of funnel: The potential customer learns about a company, product, or service.

Marketing 81

Marketing Decision-making Advertising Prioritization 81

Agile CRM

MARCH 14, 2022

Most successful organizations and top companies have mastered the art of customer relations and making services relatively simple for their customers. According to Nextiva, 96% of consumers worldwide believe that customer service is an important factor in their decision to remain loyal to a brand.

Software 52

Software Software Customer Experience Facilitation 52

Agile CRM

DECEMBER 12, 2022

The evolution of helpdesk software can be traced back to the early days of computing when customer service and technical support teams relied on basic tools like email and phone to communicate with customers and resolve their issues. This made it possible for teams to prioritize and respond to customer requests more quickly and effectively.

Software 52

Software Software Customer Experience Prioritization 52

Planview

DECEMBER 12, 2023

Historically, companies had two approaches to deriving value from data. Some companies used a grassroots approach, where individual people and teams mined their own data stores for insights as needed. Using data as an internal product is fueling a competitive advantage for companies like Netflix, Intuit, PayPal, and many others.

Banking 72

Banking Government Decision-making Stakeholders 72

Mercuri International

SEPTEMBER 8, 2023

In November 2022, OpenAI, a San Francisco-based company specializing in artificial intelligence (AI), launched a language model called ChatGPT. Simply put, ChatGPT is an AI-based virtual assistant, trained to handle a variety of questions and answer them in a natural and conversational way. The response was huge.

Artificial Intelligence 64

Artificial Intelligence B2B Advertising Publishing 64

Hubspot Sales

SEPTEMBER 30, 2019

Your reps need to learn and retain all of the company-specific skills and knowledge in order to succeed in their jobs. Complacency can kill in a sales job, so encourage salespeople to listen to sales podcasts and subscribe to newsletters from the best sales blogs , regardless of where they are in their career.

Sales Training 143

Sales Training e-Learning Onboarding Sales 143

LinkedFusion

OCTOBER 11, 2023

Every company’s growth strategy must include lead generation, which has developed considerably in the digital age. Small companies may struggle with staying updated on these developments and changing tactics. Thus, it might impede a company’s ability to acquire and convert consumers effectively and efficiently.

Small Business 52

Small Business Advertising Media Marketing 52

Arpedio

JUNE 15, 2023

Account-Based Selling Technologies – The Key to Revenue Growth ← Back to blog Account-based selling technologies are not just a flash in the pan – they’re here to stay– and if your company hasn’t already invested in these cutting-edge tools, now is the time. Introduction to Account-Based Selling Technologies 2.

Artificial Intelligence 52

Artificial Intelligence Prioritization Decision-making Advertising 52

Arpedio

FEBRUARY 20, 2024

Navigating Account-Based Selling: CRM, AI and Customer Understanding Explore the ARPEDIO platform ← Back to blog When it comes to B2B sales, companies often find themselves wrestling with a myriad of challenges, from a lack of prospecting skills to navigating lengthy sales cycles.

CRM 52

CRM Artificial Intelligence B2B Account Management 52

Insightly

NOVEMBER 3, 2021

This is part 4 of a customer service and support blog series based on conversations with the leaders of Insightly’s client services and customer success teams. Customer success and customer service are fundamental components in your organization’s ability to deliver great experiences and create long-lasting relationships.

Remote Working 105

Remote Working Customer Success Facilitation Communication 105

Nutshell

MAY 11, 2023

AI tools can provide sales teams with valuable insights based on data, identify new leads, personalize customer experiences, and optimize sales processes. In this blog post, we’ll explore what AI is, how AI can be used in sales, and the benefits and challenges of using AI for sales. Table of Contents What is artificial intelligence?

Artificial Intelligence 118

Artificial Intelligence Sales Decision-making CRM 118

Arpedio

MARCH 13, 2024

Definition of Go-to-Market Strategy At its core, a Go-to-Market strategy is a comprehensive plan that outlines how a company will bring its products or services to market and reach its target audience effectively. But what exactly is a Go-to-Market strategy, and why is it so crucial?

Value Proposition 52

Value Proposition Marketing Media Retail 52