Remove service messaging state-of-messaging-2020
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Persuasive writing – Mindset, audience, headlines, key points and stories

Red Star Kim

We explored writing from professional services firms and looked at how to improve our firms’ written content. We craft the message. Empathy concerns our ability to share affective states with others; Theory of Mind represents our ability to interpret their mental state, their intentions and beliefs” (Blair et al.,

Media 130
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Rainmaking best practice in professional services firms (Selling behaviours)

Red Star Kim

As an fan of Challenger sales (and the variant Insight Selling Insight selling – building on consultative selling models (kimtasso.com) I was delighted to see that one of the originators – Matthew Dixon – turned his focus to selling in professional services. Rainmaking best practice in professional services firms (Selling behaviours).

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Turn customer service agents into inside sales reps

Zendesk

If your company plans to invest in CRM, it won’t make much difference if your customer service agents ignore the letter “R.” In 2020, Chupi replaced its outsourced call center with a dedicated customer care team and support platform. In 2020, we had a 300 percent increase in care-based sales,” says Durney.

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Getting Ready for 2020: 4 Sales Enablement Trends You Should Have on Your Radar

Showpad

Trend 1: Data and technology helps value messaging become dynamic, targeted, and tailored. Customer value management leverages the best of three dimensions: dynamic value management, real data from use cases and customer projects, and state-of-the-art technology. . It’s that time of year again… trend time.

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Self-service support: Why companies need it and how to do it right

Zendesk

To offer superior support, customer service teams need their systems, tools, processes—and most of all—people to work in harmony. But in lieu of personalized service, self-service support is your stand-in, and it needs to be just as good as your agents. When customers prefer self customer service.

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World Humanitarian Day: It takes a village

Zendesk

In 2015, the IRC and Mercy corps launched Signpost at the peak of the European refugee crisis with the mission to provide vital community-led information services from the frontlines of conflict zones for the aid sector. Photo courtesy of IRC. The first Signpost platform built on Zendesk software launched in Colombia later that year.

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What is RCS messaging, and how can it improve the customer experience?

Zendesk

It’s a text message from an unknown number noting that there’s a big sale at one of your favorite stores. Now imagine getting that same text message, but this time, it’s a little different: It features clear and recognizable branding. What is RCS messaging? You may also know them as Samsung Messages or Google Messages.).