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What to look for once you are hiring an Advertising Account Manager

May Phoo Pan

Lately, especially in the Myanmar Advertising Industry landscape, due to the shortage of well-rounded & well-experienced professionals, I see that there are a lot of job vacancies for account managers where it's coming up with the typical job description.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. ACCOUNTANCY UK accounting industry turnover up 16.6% ACCOUNTANCY UK accounting industry turnover up 16.6%

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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

By Gordon Galzerano, Co-Founder and Managing Partner, Timberwilde Consulting Group. We have to manage stress differently, and we all have to be flexible. 1: Develop targeted marketing, advertising and community outreach activities as a competitive advantage. We have to build resiliency. Leadership and social influence.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. 200,000 companies with turnover or shareholder funds over £1.5m

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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. There was an advertising campaign in The Times.

Marketing 130
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Update on marketing and business development (M&BD) team structures

Red Star Kim

Other factors to take into account: Organisational culture (centralised or decentralised?) increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? In this case, account managers liaise with the fee-earners.

Marketing 130
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How to improve performance and reduce stress, with David Meikle

Account Management Skills

My guest is David Meikle , the author of ‘Tuning Up’, a book about improving performance and reducing stress in advertising and marketing.  Welcome to episode 96.