Red Star Kim

FEBRUARY 8, 2024

Here is a summary of the sales targeting toolbox for professional services firms. At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Hubspot Sales

APRIL 25, 2023

Identify who your target prospect is and ask ChatGPT what's most important to them. Identify who your target prospect is and ask ChatGPT what's most important to them. Example: What are [job title's] top three priorities?” Then, elaborate on this and ask how you can link your company’s solution to one of those pain points.”

Sales 106

Sales Emotional Intelligence CRM Decision-making 106

Zendesk

JUNE 6, 2022

According to the Zendesk Customer Experience Trends Report 2022 , 89 percent of consumers will spend more with companies that allow them to find answers to their questions online. One of the best ways to empower customers to independently discover information about your product, service, or brand? What is community software?

Software 75

Software Software Artificial Intelligence Customer Experience 75

Hubspot Sales

AUGUST 21, 2023

There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Know exactly what you need? That's where business proposals come in.

Value Proposition 98

Value Proposition Media Decision-making Communication 98

Nutshell

SEPTEMBER 30, 2020

An article in a publication that is designed to promote a product or service, but is presented in the style of original editorial content. The brand being advertised foots the bill, and the publication is required to add a disclaimer that what you’re reading is actually sponsored content. Advertorial. Brand Awareness. Demand Gen.

Marketing 98

Marketing Advertising Media Digitalization 98

Nutshell

OCTOBER 2, 2020

When it comes to content planning, there is a bold line between companies that have their strategy figured out, and companies that struggle to generate leads by using varying and inconsistent methods. Having a content plan means that a company is not at the mercy of whimsical and experimental marketing practices to generate leads.

B2B 99

B2B B2C Media Software 99

Nutshell

NOVEMBER 4, 2020

Local SEO, when implemented correctly, will generate droves of new leads and search results-driven traffic simply by existing. Local SEO is the act of optimizing web content so that it ranks well in local search engine results. Since local SEO searches typically have intent, roughly 80% of them convert into web traffic.

Internet 77

Internet Brainstorming Suppliers Media 77

Zendesk

APRIL 18, 2022

While you’re not sharing your work with a professor these days, your sales reps need to know where and how leads had first contact with your company. What is a lead source? If you wrote a research paper in college, you may still be haunted by the strict, seemingly arbitrary rules of citations in the MLA, APA, or CMS formats.

Media 98

Media CRM B2C Energy and Utilities 98

Hubspot Sales

NOVEMBER 28, 2023

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Types of Sales Collaboration Why Collaboration Matters Tools that Foster Collaboration 6 Tips for Collaboration How can sales and marketing collaborate? The result?

Marketing 106

Marketing Sales Decision-making Prioritization 106

PandaDoc

FEBRUARY 16, 2023

You’ve probably turned on CNBC long enough to hear about big companies hitting or missing their “sales forecasts,” and you’ve probably seen company stocks going up or down based on how analytics compare historical sales data to those forecasts. What is a sales forecast? But it doesn’t have to be that way. Why do I need it?

Small Business 52

Small Business Sales Decision-making Artificial Intelligence 52

Red Star Kim

DECEMBER 5, 2023

What CRM/systems would people recommend? A variety of specialist (to professional services) and mainstream CRM systems were explored. Microsoft Dynamics 365 CRM Software | Infor CRM SLX (In 2014, Infor acquired Saleslogix from Sage) What is Intapp CRM? However, there are limitations compared to Canva.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Hubspot Sales

DECEMBER 12, 2019

On the other hand, have you ever worked with a friend or coworker to provide an unbiased outlook on an issue? If you’re passionate about helping others succeed by providing niche expertise that’s been honed by years of education, experience, and skill development, a career consulting may be for you. What is consulting?

Healthcare 115

Healthcare Supply Chain Software Software 115

Hubspot Sales

OCTOBER 9, 2018

But how can you reach the prospects who might benefit from your product or service? It outlines your value proposition, and its primary purpose is to persuade a company or organization to do business with you. There are two types of business proposals: solicited and unsolicited. How to Write a Proposal. Title page. Title page.

Value Proposition 143

Value Proposition Investors Software Software 143

ACT

JANUARY 11, 2023

What to look for in your sales leads Not all sales leads are an ideal fit for your company. How to generate sales leads for your small business Now you know what types of leads you’re looking for and how to evaluate them. But is it really that hard to generate new leads ? But how do you go about finding them?

Small Business 52

Small Business Advertising Sales CRM 52

ACT

JUNE 11, 2021

Did you know that less than one-third of small businesses have an SEO strategy? This is partly because SEO can take time to deliver results, and it requires consistent effort (and a little know-how) to ensure success. However, no company can afford to ignore SEO if they want to attract more sales leads and customers.

Small Business 52

Small Business Advertising Acquisition Publishing 52

OnStrategyHQ

DECEMBER 21, 2023

Gap Analysis Defined: What is a gap analysis? A gap analysis is designed to help you identify what core competencies, resources, or capabilities you need to achieve your bold vision of the future. What do we need to accomplish or acquire to move from our current state to our bold vision of the future?

Software 52

Software Software Construction Organization 52

Strategic Communications

AUGUST 22, 2023

Freelancers can offer great benefits to employers who know what to look for, what to look out for, and how to effectively evaluate talent before bringing them on board. Freelancers can offer great benefits to employers who know what to look for, what to look out for, and how to effectively evaluate talent before bringing them on board.

Digitalization 52

Digitalization Finance Communication Publishing 52

Red Star Kim

APRIL 12, 2023

Culture shock and the never-ending “to do” list Some of the delegates described the “culture shock” they experienced as they entered a M&BD role in the professional services sector. This is a common theme when M&BD people move from another sector into professional services.

Media 130

Media Marketing B2C Stakeholders 130

LinkedFusion

OCTOBER 8, 2023

What is link building and how does it help you get natural traffic on the site? With the help of the special SEO tools, you can analyze potential links, you analyze the competitor’s link profiles to see where they source backlinks. Providing value to the website you desire a backlink from is the main goal here.

CRM 40

CRM Onboarding Investors Construction 40

LinkedFusion

SEPTEMBER 12, 2023

This requires that you have checked your SEO, know the keywords in your niche, and more. This requires that you have checked your SEO, know the keywords in your niche, and more. What Is Lead Generation? Job applications, blog entries, coupons, live events, and online material are a few types of lead generators.

Construction 52

Construction Media Small Business CRM 52

Zendesk

JUNE 21, 2023

Sometimes, the best way to market your company is through the very people who use your products or services. There are several different types of brand advocates, all of which can positively impact your business. What is brand advocacy? Benefits of brand advocacy What is a brand advocate?

Media 52

Media Onboarding Advertising Customer Experience 52

Hubspot Sales

FEBRUARY 21, 2019

What's the difference between sales and marketing? Marketing informs and attracts leads and prospects to your company and product or service. Sales, on the other hand, works directly with prospects to reinforce the value of the company's solution to convert prospects into customers. Sounds simple, right?

Marketing 106

Marketing Sales Media Software 106

Zendesk

FEBRUARY 17, 2022

What is the buyer’s journey? The buyer’s journey (sometimes called a purchase journey) describes the process a customer goes through to purchase a product or service. The buyer’s journey (sometimes called a purchase journey) describes the process a customer goes through to purchase a product or service.

Decision-making 98

Decision-making Media CRM Software 98

Hubspot Sales

MARCH 22, 2023

These companies don’t make their consulting decisions lightly. That’s why this post exists — to explain why networking is important, the kinds of people you should network with, the types of events you should attend, and tips for networking as a consultant. What makes networking different for consultants?

Decision-making 97

Decision-making Media Brainstorming Meetings 97

LinkedFusion

AUGUST 1, 2023

Are you a recruiter searching for the best talent for your company? Or maybe a sales representative of your company trying to find that perfect prospect to sell your products or services? Curious about what these are? What Is X-Ray Search? What Is a LinkedIn X-Ray Search?

Management 52

Management Sales Marketing 52

ACT

NOVEMBER 14, 2022

Regardless of how long you’ve been in business, if you want your company to grow, you need to continually add new customers and improve your customer retention. What is customer acquisition? What is a customer acquisition strategy? In simple terms, customer acquisition is the process of acquiring new customers.

Acquisition 52

Acquisition e-Learning CRM Media 52

ACT

NOVEMBER 5, 2022

Regardless of how long you’ve been in business, if you want your company to grow, you need to continually add new customers and improve your customer retention. What is customer acquisition? What is a customer acquisition strategy? In simple terms, customer acquisition is the process of acquiring new customers.

Acquisition 52

Acquisition e-Learning CRM Media 52

OnStrategyHQ

APRIL 24, 2023

As your organization begins to sketch out what your strategic plan might look like, it’s likely to come to your attention that you’ll need to gain consensus around what your key performance indicators will be and how they will impact your organization. If you haven’t thought much about your KPIs yet, that’s okay. We can help!

Profitability 105

Profitability Publishing CRM Insurance 105

PandaDoc

APRIL 25, 2023

A sales plan is a roadmap that outlines your business’s strategy for selling its products or services. What is a sales plan? A sales plan contains everything your sales team needs to know about their roles and how they can influence meeting your organization’s sales targets in addition to contributing to the company as a whole.

Sales 52

Sales Government Business Planning CRM 52

Insightly

JUNE 22, 2021

If you don’t clearly present how your product or service solves specific customer needs, then marketing and selling your products will be a real challenge. . When it comes to technology solutions, or how to invest in technology, businesses often choose providers based on trust in the brand. What is time to value ?

Customer Success 86

Customer Success Onboarding Customer Experience Meetings 86

PandaDoc

AUGUST 9, 2023

In this article, we will provide you with the LinkedIn profile tips and tricks that will sharpen yours until it’s a samurai sword ready to slice through pain points, objections, and the doubts of prospects or potential employers. What is a LinkedIn profile? LinkedIn has become the world’s standard professional network.

Value Proposition 83

Value Proposition e-Learning Government Marketing 83

Hubspot Sales

OCTOBER 15, 2020

You must provide products that consumers genuinely desire. They want to buy in-store, via a company site, from third-party platforms, and even on social media. Read on to find out: What a distribution strategy is. Which types of strategy exist. What is a Distribution Strategy? Those were the days. Image Source.

Logistics 99

Logistics Retail Manufacturing Supply Chain 99

Zendesk

APRIL 10, 2021

Self-service options aren’t just nice-to-haves for customers. Our Customer Experience Trends Report 2020 found that high-performing businesses were 76 percent more likely to provide self-service options—but only one-third of companies were offering any sort of self-service. What are the advantages of an FAQ page?

Digital Transformation 52

Digital Transformation Customer Experience Publishing Organization 52

LinkedFusion

SEPTEMBER 11, 2023

What is outreach marketing? You could already be familiar with inbound marketing as a company manager or owner. Businesses can use this method to draw customers by providing them with useful offers and content. What are the types of outreach marketing? Following are various types of outreach marketing.

Marketing 52

Marketing Advertising Media B2C 52

Apptivo

FEBRUARY 7, 2023

What is marketing funnel 4. This is so because it encapsulates the complete customer experience , from first learning about your company to finally making a purchase. This is so because it encapsulates the complete customer experience , from first learning about your company to finally making a purchase. Introduction 2.

Marketing 81

Marketing Decision-making Advertising Prioritization 81

Strategic Communications

FEBRUARY 24, 2022

Freelancers can be a great way to augment your own in-house resources or an option for companies that have no internal resources. So what should you be looking for/looking out for as you consider bringing freelancers on board to help with various marketing tasks? Not all, of course, are equally qualified.

Healthcare 52

Healthcare Communication Publishing Digitalization 52

Agile CRM

DECEMBER 16, 2022

PPC, or pay-per-click, is a type of online advertising in which advertisers pay a fee each time one of their ads is clicked. Early PPC management software focused on providing basic features such as keyword research and ad creation. Benefits of PPC Management software. 15 Best PPC Management Softwares in 2023.

Software 52

Software Software Management Advertising 52