Hubspot Sales

OCTOBER 11, 2021

Navigating the ever-changing digital landscape is a challenge — especially if you have a business of your own and are struggling to market yourself and make sales. But you don't have to tackle the trials and tribulations of digital transformation alone. So what do digital consultants study to start on this career path?

Digitalization 120

Digitalization Media Digital Transformation Insurance 120

Red Star Kim

SEPTEMBER 26, 2023

M&BD team structures are not created in isolation – they support the firm’s business strategy which is designed with the external environment and firm’s resources in mind. Marketing is about anticipating client needs so understanding how and when to target different sectors and clients remains a priority.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Account Management Skills

AUGUST 21, 2023

This episode is for you if you’re curious to know how an SEO strategy agency is using AI tools to reduce the amount of repetitive, tedious tasks and free up the team to work on more of the strategic thinking for their clients. Welcome to episode 92. So he applies his knowledge of AI to digital marketing.

e-Learning 52

e-Learning Digitalization Publishing Account Management 52

Red Star Kim

JULY 22, 2022

So here’ a book review: Build your digital marketing strategy by Steve Brennan. It is focused on the strategy, resources and processes for digital marketing rather than the technology and platforms. There’s a scorecard at the end of each chapter to help you asses your current position and identify areas of change.

Digitalization 130

Digitalization Marketing Construction Publishing 130

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. The second question is “ Where will we play?”.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Nutshell

OCTOBER 2, 2020

When it comes to content planning, there is a bold line between companies that have their strategy figured out, and companies that struggle to generate leads by using varying and inconsistent methods. Make sure to include these elements when creating your personas: Name: What are you going to call this ideal client? B2B vs. B2C.

B2B 99

B2B B2C Media Software 99

Red Star Kim

DECEMBER 5, 2023

What CRM/systems would people recommend? There was much discussion about the different systems that were used – and people’s views on whether they were good, bad or indifferent. Microsoft Dynamics 365 CRM Software | Infor CRM SLX (In 2014, Infor acquired Saleslogix from Sage) What is Intapp CRM?

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Zendesk

APRIL 18, 2022

If you wrote a research paper in college, you may still be haunted by the strict, seemingly arbitrary rules of citations in the MLA, APA, or CMS formats. But there was a good reason to cite your research: you, and anyone reading your paper, needed to know where you got your sources. What is a lead source?

Media 98

Media CRM B2C Energy and Utilities 98

OnStrategyHQ

FEBRUARY 16, 2024

Embracing AI within your business strategically can transform your organization, helping you multiply your mission and achieve what was impossible without adding additional human labor. Why do beginners need to use an AI framework? Two important notes before you get started.

Artificial Intelligence 52

Artificial Intelligence Government Value Proposition Co-Creation 52

Nutshell

NOVEMBER 4, 2020

Local SEO, when implemented correctly, will generate droves of new leads and search results-driven traffic simply by existing. Local SEO is the act of optimizing web content so that it ranks well in local search engine results. Since local SEO searches typically have intent, roughly 80% of them convert into web traffic.

Internet 77

Internet Brainstorming Suppliers Media 77

PandaDoc

FEBRUARY 16, 2023

You’ve probably turned on CNBC long enough to hear about big companies hitting or missing their “sales forecasts,” and you’ve probably seen company stocks going up or down based on how analytics compare historical sales data to those forecasts. What is a sales forecast? Why do I need it? But it doesn’t have to be that way.

Small Business 52

Small Business Sales Decision-making Artificial Intelligence 52

Hubspot Sales

NOVEMBER 16, 2023

Her talk was on customer connection in the new era — how information has transformed into intelligence, and how this intelligence is what allows you to connect with your customers. It’s no longer just about acquiring information, but knowing how to act on intelligence. Get deeply curious about the customer’s journey!

CRM 82

CRM B2B Decision-making Business Growth 82

ACT

MAY 6, 2021

SEO is a fast-paced and constantly evolving field. SEO marketing relies on you ditching the outdated tactics and staying well-informed about the constantly changing digital marketing landscape. But there’s no doubt that SEO marketing can also be confusing. Why is SEO Marketing important? What Is SEO?

Marketing 52

Marketing Internet Digitalization Publishing 52

ACT

MAY 6, 2021

SEO tools are essential if you want your website to rank in search engines. They allow you to put in place an effective SEO strategy by researching keywords, checking on your competitors, and optimising your posts for SEO. Here is our list of the best free SEO tools to use in 2021.

Small Business 52

Small Business Advertising Software Software 52

Nutshell

AUGUST 6, 2020

Marketing best practices are constantly changing. The only way to ensure your company’s lead generation strategies are up-to-date is to study current trends and read about the tips and tricks that the experts are using. There are more than 1,400 episodes available of Marketing School, giving you plenty of insight to soak up.

Internet 90

Internet Marketing Co-Creation Media 90

OnStrategyHQ

APRIL 24, 2023

As your organization begins to sketch out what your strategic plan might look like, it’s likely to come to your attention that you’ll need to gain consensus around what your key performance indicators will be and how they will impact your organization. If you haven’t thought much about your KPIs yet, that’s okay.

Profitability 105

Profitability Publishing CRM Insurance 105

ACT

NOVEMBER 14, 2022

Regardless of how long you’ve been in business, if you want your company to grow, you need to continually add new customers and improve your customer retention. The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy.

Acquisition 52

Acquisition e-Learning CRM Media 52

ACT

NOVEMBER 5, 2022

Regardless of how long you’ve been in business, if you want your company to grow, you need to continually add new customers and improve your customer retention. The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy.

Acquisition 52

Acquisition e-Learning CRM Media 52

ACT

DECEMBER 18, 2023

What digital marketing channel has an ROI of 3500% , is entirely under your control, and can be leveraged whenever you want to drive sales? Unlike SEO or social media , your email marketing success doesn’t rely on automated algorithms or ever-changing content policies. Email marketing, of course.

Marketing 52

Marketing CRM Digitalization Profitability 52

Red Star Kim

DECEMBER 2, 2022

What does proactive look and feel like? There were a variety of views of what being proactive looks like – from thinking ahead, anticipation , taking the initiative, being resourceful, being ready to act, offering alternatives, acting rather than reacting and finding ways to add value. What stops us being proactive?

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Strategic Communications

JANUARY 5, 2021

Here we take a look at some practical advice from content creators who have learned to make the most of what they create. If you don’t know what you have, you can’t ensure that you’re using your content assets effectively. Only when you have a good accounting of your content assets can you ?gure

Publishing 52

Publishing Brainstorming Media Communication 52

SuperOffice

JULY 5, 2022

The B2B buyer has changed. B2B buyers consume so much content about your brand, your products and your competitors that they probably know more than you do. B2B buyers consume so much content about your brand, your products and your competitors that they probably know more than you do. Easy, right?

B2B 129

B2B Marketing Acquisition Media 129

LinkedFusion

AUGUST 26, 2023

Well, ever heard of the LinkedIn account-based marketing strategy? If not, you’re in for a treat. But here’s the kicker: you need to switch up your lead generation game. But here’s the kicker: you need to switch up your lead generation game. So, guess what? Ready to level up?

Marketing 52

Marketing Decision-making Prioritization Sales 52

Hubspot Sales

AUGUST 26, 2020

If you’re not yet up to speed on CDPs or account-based selling, it’s time to change that. What our summary should make clear, though, is the importance of data to the process. You can’t successfully target an account unless you know the prospect inside out. The commercial world is full of uncertainty. Image Source.

Stakeholders 138

Stakeholders B2B Decision-making Sales Environment 138

Hubspot Sales

JUNE 1, 2023

If you’re a salesperson affected by these layoffs, you’re probably scared of what the future will look like for you career-wise. If you’re a salesperson affected by these layoffs, you’re probably scared of what the future will look like for you career-wise. If you feel angry, resentful, and hurt, that’s okay.

Negotiation 101

Negotiation Publishing eCommerce Banking 101

Insightly

OCTOBER 10, 2023

Do you need a CRM strategy by business size? What works for a company of 10,000 employees does not work for one with 10 employees. In this blog post, you will learn about CRM strategy frameworks and different CRM strategy types. CRM strategy for a Solopreneur Does a one-person shop need a CRM?

CRM 52

CRM Small Business Decision-making Software 52

Insightly

OCTOBER 10, 2023

Do you need a CRM strategy by business size? What works for a company of 10,000 employees does not work for one with 10 employees. In this blog post, you will learn about CRM strategy frameworks and different CRM strategy types. CRM strategy for a Solopreneur Does a one-person shop need a CRM?

CRM 52

CRM Small Business Decision-making Software 52

PandaDoc

AUGUST 9, 2023

In this article, we will provide you with the LinkedIn profile tips and tricks that will sharpen yours until it’s a samurai sword ready to slice through pain points, objections, and the doubts of prospects or potential employers. What is a LinkedIn profile? How else will people recognize you when things progress further?

Value Proposition 83

Value Proposition e-Learning Government Marketing 83

Hubspot Sales

DECEMBER 12, 2019

Have you ever faced a problem, business-related or otherwise, and needed an objective perspective to help solve it? On the other hand, have you ever worked with a friend or coworker to provide an unbiased outlook on an issue? If you have, you’ve consulted with them. What is consulting? Consultant vs. Contractor.

Healthcare 115

Healthcare Supply Chain Software Software 115

LinkedFusion

SEPTEMBER 12, 2023

Local lead generation is the way to connect with your clients using online marketing strategies. These marketing strategies help businesses generate new opportunities. You can find both local, national, and international leads using lead generation strategies. What Is Lead Generation? What Is Lead Generation?

Construction 52

Construction Media Small Business CRM 52

ACT

AUGUST 4, 2023

Whether you want to diversify your income with a side hustle or leave a lasting impact, starting your own business is an enticing path forward. But before you take the self-employment plunge, it’s important to note that an entrepreneur ’s life can be filled with challenges and setbacks.

Insurance 52

Insurance Small Business Investors Finance 52

Account Management Skills

MAY 9, 2023

– The limitations of AI-written copy and what clients are saying about AI. – Advice on managing the process of change within your team and integrating AI into your workflows. . – The limitations of AI-written copy and what clients are saying about AI. Konrad 00:18 Thank you.

Value Proposition 52

Value Proposition Internet Co-Creation Account Management 52

Insightly

JUNE 8, 2021

Before you draft a marketing plan, do a competitive marketing analysis—a research initiative that will give you insight into how similar products are being marketed and help you to identify the best opportunities for your launch. . Most marketers and salespeople talk about competitors often. Your mind is racing.

Marketing 59

Marketing Investors Value Proposition Media 59

Insightly

JUNE 8, 2021

Before you draft a marketing plan, do a competitive marketing analysis—a research initiative that will give you insight into how similar products are being marketed and help you to identify the best opportunities for your launch. Most marketers and salespeople talk about competitors often. Your mind is racing.

Marketing 52

Marketing Investors Digitalization Value Proposition 52

Account Management Skills

NOVEMBER 21, 2022

This episode is for you if you’re interested in any of the following three areas: You’d like to know what the Client Services Director does in an award-winning digital marketing agency. You’d like some tips on how to get more client recommendations. Thank you so much for having me, Jenny.

Digitalization 104

Digitalization Account Management Marketing Leadership 104

ACT

OCTOBER 27, 2021

It’s tempting to think that a Big Data strategy is just for big businesses. With the right data, you can understand your customers on a deeper level, improve business operations, and drive more sales. As we all know, that time almost never comes unless we prioritise it. Move from reactive to proactive business management.

Decision-making 52

Decision-making CRM Profitability Small Business 52

ACT

OCTOBER 28, 2021

It’s tempting to think that a Big Data strategy is just for big businesses. With the right data, you can understand your customers on a deeper level, improve business operations, and drive more sales. As we all know, that time almost never comes unless we prioritise it. Move from reactive to proactive business management.

Decision-making 52

Decision-making CRM Profitability Small Business 52