Know Your Customer to Driving Growth and Revenue in Key Accounts
Upland
NOVEMBER 27, 2023
In this chapter, we break down how you can collaborate with both your team and your customers to get to the heart of the outcomes your customers want to achieve and how you can position yourself to deliver them. Who will benefit if they do? What are their goals? What pressures are forcing the customer to act? Why do they need to act?
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