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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

As well as rational approaches (we considered several change management methodologies including Kotter’s), both elements involve engaging emotions and taking people on the change journey. Nurture a change management movement – From “Let it go” to “Let it grow”. Nurture a change management movement – From “Let it go” to “Let it grow”.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

Transforming your firm’s culture – Professor Vlatka Hlupic Self-effacing Vlatka described the “quiet quitting” disengagement that needs a “purpose and people-led” management revolution to overcome toxic cultures. ESG targets and work is under-communicated and clients will be increasingly interested in purpose versus profit”.

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Questions on confidence at work

Red Star Kim

We discussed cognitive distortions and how to manage them. And learned that the most effective people manage to balance a positive view of the future with a realistic grasp of the potential obstacles. You should speak to your line manager if you often feel stressed. There is often a lot of use of the word “should” as well.

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The Five Health Care Trends Every SAM Needs to Know

Strategic Account Management Association

As a strategic account manager (SAM), you know how important it is to speak your customers’ language and see the world through your customers’ eyes. Patients communicate with their doctors over Skype, order drugs through smartphone apps and even perform basic genetic tests from home. Where are we now?

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Book review – Why has nobody told me this before? Dr Julie Smith (Mental Health Guidance)

Red Star Kim

And this book is one of them – a mental health toolbox full of life skills to manage emotions in a healthy way, build self-awareness and resilience and grow. The author’s advice on managing low mood: Increase self-awareness of each stage of the cycle in thoughts, feelings, physical sensations and behaviour.