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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

This is challenging as everyone is time poor and most communications are digital. And we know that face-to-face communication is most effective in building relationships. Forge relationships Before we try to generate engagement and buy-in we need to forge relationships with fee-earners. Everyone is different.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 130
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Book review – Great networking by Alisa Grafton

Red Star Kim

She warns of the problems caused by the digital revolution: “The transformative role that virtual communication has played in our life has a dark underbelly: it dulls our essential social instincts. She argues that the more evident it is to yourself, the more easily we can communicate it to others. My life is ideal when I’m _”.

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Context and curiosity drive commerciality and pricing

Red Star Kim

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. We communicate differently with procurement professionals than other decision-makers and users of professional services. And the strategic need to align marketing objectives to a firm’s strategic intent. Price is a major driver of profit.

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Greater employee retention through generational diversity

MDI Training

Short fact check Pew Research Center defines the birth years of generations: Traditionalists: 1928-1945 Baby Boomers: 1946-1964 Gen X: 1965-1980 Millennials: 1981-1996 Gen Z:1997-2012 Why are negative generational stereotypes so prevalent in the work environment? Read More How to maintain attention in online meetings by Aline | 10.

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Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

We must know how to mobilise a team to meet those demands. Four – Communicate the change. Communication is critical. What : needs to be communicated and also what result you want. How : the method you want to communicate this. When : the timing around when you need to communicate this.

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5 Marketing Trends That will Impact 2013

SBI Growth

The aim being that the brand communicates trust, influences, and leads to an action. This is an important consideration: if your visual brand cannot communicate the essence of who your company is, all the content you write may amount to a dump in the digital bytes landfill. Fusion of CMO and IT. Nurture Marketing Expands.

Marketing 126