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This Is Why Customer Experience Is WAY More Important Than Your Product

MTD Sales Training

Harvard Business Review (HBR) discussed an interesting concept recently (Sept 2016) where they were comparing what customers actually buy and what sellers offer to sell. Identify how your services can enhance the experience, and you’ll see a different side to your clients. Managing Director. Happy Selling! Sean McPheat.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. Line managers matter. So here’s a book review: Influential internal communication by Jenni Field. It’s about the business. Come with data, leave with respect.

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Taking the Pulse of the Automotive Customer Experience

ReviewTrackers

In terms of the customer experience, buying a car isn’t quite the same as dining at a restaurant or checking into a hotel. They don’t stop interacting on digital channels after buying a car, either; automotive shoppers are also increasingly active when it comes to leaving online reviews and feedback about their customer experience.

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Taking the Pulse of the Automotive Customer Experience

ReviewTrackers

In terms of the customer experience, buying a car isn’t quite the same as dining at a restaurant or checking into a hotel. They don’t stop interacting on digital channels after buying a car, either; automotive shoppers are also increasingly active when it comes to leaving online reviews and feedback about their customer experience.

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What is Customer Experience Design?

ReviewTrackers

There’s no shortcut to creating a great customer experience. It takes a thoughtful strategy, a customer-focused organization, and a design that delivers on your brand promise. But many companies fail to handle problems effectively, which contributes to poor customer experience and engagement.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

And another that a command-and-control approach often leads to out-of-date strategy and out-of-touch leaders (See Book review: The Management Shift by Vlatka Hlupic (kimtasso.com). What are senior managers scared of? see Classic management book reviews – The McKinsey way, Good to great (kimtasso.com) ).

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Spigit Announces the Acquisition of Kindling Inc. and a Record Year

Planview

Spigit is off to a great start in 2017 after a very successful 2016. Last year we announced our strategy to extend our leadership in Innovation Management, and I’m pleased to say that we are firing on all cylinders, as Spigit has become the defacto standard for the enterprise. 2016 was a record year for Spigit. What’s next?