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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. According to ProfitWell, CAC for businesses increased by approximately 60 percent between 2014 and 2019. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

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The Final Cut #TopSalesTools of 2019 Announced!

SBI

Smart Selling Tools Announces Top Sales Tools of 2019. the leading provider of information on sales software technologies (SalesTech), today announced the release of its Top Sales Tools of 2019 Guide: Final Cut. Sales organizations rarely have the resources to adequately keep up on all the sales technology offerings.

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How Technology Will Change the Way Salespeople Sell in 2019

SBI

I asked thought leaders from various sales technology firms, how they think SalesTech will change the way salespeople sell in 2019. In 2019, that all changes. 2019 is going to be a great year to be a sales professional. We’ll also continue to see consolidation among software vendors, with acquisitions left and right.

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Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition

SBI

Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition. The acquisition of AsdeqLabs expands Bigtincan’s capabilities in sales enablement as well as the growing field of revenue enablement across the enterprise. It’s an honor to have this vision shared through the wider industry via this acquisition.”.

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Brainshark Named Best Training Solution in 2019 Golden Bridge Awards

SBI

Brainshark Named Best Training Solution in 2019 Golden Bridge Awards. delivering SaaS-based sales enablement and readiness solutions , today announced it is a winner in the 2019 Golden Bridge Awards®. September 26, 2019 — Brainshark, Inc., Brainshark , Inc., Brendan Cournoyer, vice president of marketing at Brainshark.

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A Truly Agile Federal Government Focuses on Flow

Planview

William Eggers, Mike Turley, Government Trends 2020, Deloitte Insights, 2019 As the digital-first world further intensifies the urgent need for faster IT modernization across the U.S. federal government, IT and program leaders must find a better way to manage their software delivery organizations to improve decision-making where it matters.

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The ultimate guide to solution selling

PandaDoc

Solution selling implies that the salesperson focuses not on technical characteristics, but on how a product or service will alleviate the customer’s pain or allow them to exploit an opportunity: This software development kit will allow you to save up to 50% of development time and decrease the amount of money you risk. Long-term efficiency.