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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

These efforts were flanked by partnering with a solution provider for the establishment of account-based marketing principles with a focus on strategic key accounts, as well as technology partners for the implementation of a state-of-the-art CRM system. Finally, we initiated the introduction of a state-of-the-art, globally integrated CRM.

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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

One delegate question was “ What tips to engage fee earners with investing time and data into the CRM systems?”. How happy are you with your CRM (and integrated mailing, analytics and relationship management capabilities)?

Marketing 130
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Internal Referrer Management – Employee Communication and Alumni Programmes

Red Star Kim

Raya Blakeley-Glover, Global Head of Business Development – Markets and Business Relationships, Bird & Bird Amanda Afful, Senior BD Executive, Bird & Bird (Moderator) Employee communications There was a discussion about the importance of internal communication for stakeholder engagement and buy-in.

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System review: CogniClick for instant, personalised research reports using AI

Red Star Kim

CogniClick is a nifty system (backed by an expert team) to enable you to conduct fast, quick polls and pulse surveys amongst your clients and stakeholders and to also develop maturity assessments and similar thought leadership content. It integrates with most CRM and email automation systems.

Banking 130
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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

Previously, my proactive activities were large projects that I took on e.g. implementing an experience database, a tidy up of our CRM systems. As someone with no formal marketing education and having transitioned from another role within the firm, how can I convince stakeholders and partners to take me seriously and come across confidently?

Media 130
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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). all about buy-in in professional services (Manchester and Dublin 2019) (kimtasso.com).

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Insights into the needs of the latest generation of M&BD Assistants

Red Star Kim

In the past, many assistants had found limitations in their CRM systems and client data – making digital marketing and relationship management difficult – but this is no longer an issue for many. 80% were happy or really happy with their firm’s CRMs. Ten top takeaways on stakeholder engagement and buy in (kimtasso.com).