SBI Growth

FEBRUARY 18, 2021

Digital Evolution to accelerate your Go-To-Market strategy was a catchy phrase and discussion in the board room in 2020. Most companies have learned that digital transformations are. If executed correctly, it can completely change the course of 2021 revenue growth.

Digital Transformation 63

Digital Transformation Digitalization Marketing B2B 63

SBI Growth

DECEMBER 21, 2020

Organizations that were staving off digital evolution were forced into adoption, while those that had embraced digital were positioned for success. The global pandemic has brought about the greatest virtual sales experience ever to occur. In a multi-quarter stretch where.

Digitalization 152

Digitalization Acquisition Organization Sales 152

SBI Growth

SEPTEMBER 10, 2020

If you are reading this article and you work in the B2B space, you have most likely been inundated with buzzwords surrounding Digital and how it is disrupting your industry: Digital strategy, digital transformation, eCommerce, big data, IoT, AI, and.

Digitalization 126

Digitalization eCommerce Digital Transformation B2B 126

Showpad

APRIL 3, 2020

With face-to-face buyer meetings no longer an option, digital marketing is all the more vital in supporting the sales process. Find videos, advice from experts, on-demand webinars, blog content and FAQs. The post Sales Enablement News Roundup – April 3, 2020 appeared first on Showpad.

Sales 52

Sales Prioritization Digitalization Customer Experience 52

SBI Growth

DECEMBER 7, 2020

It’s also clear that corporate digital transformation is accelerating in every way. There’s no doubt that the pandemic has permanently impacted daily life in every way. After all, in 2019, many enterprise sales calls absolutely had to be in person.

Digitalization 142

Digitalization Digital Transformation Sales B2B 142

SBI Growth

JULY 2, 2020

There has been exponential growth in the amount of data generated since the start of the digital age. This has enabled almost every industry and business to become more productive, but a function like sales that is largely relationship-based (especially.

Digitalization 147

Digitalization Sales Key Account Management Digital Transformation 147

Red Star Kim

MARCH 4, 2024

This book is helpful in navigating a host of differences: Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) Sadly, there are still occasions where there is gender bias What do you do when a male colleague doesn’t like women? And it’s easy to miscommunicate in digital communications.

Management 147

Management Communication Leadership Digitalization 147

Strategic Account Management Association

AUGUST 6, 2021

When the Covid-19 pandemic in 2020 caused major disruptions of global supply chains, Aramex faced the easier-said-than-done task of re-imagining the supply chain within a few weeks. The post How Aramex’s Young SAM Program Provides Strategic Value and Impact appeared first on Strategic Account Management Association blog.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Outbound Engine

DECEMBER 13, 2019

As a result, we’ve come up with this list of marketing predictions we expect to see in 2020. Creating a personal, human experience is a marketing prediction that we expect to be important in 2020 and beyond. Many companies are already producing video almost as much as they are blog posts. Prioritizing the human experience.

Marketing 52

Marketing e-Learning Prioritization Internet 52

Hubspot Sales

MARCH 3, 2020

2020 Sales Strategies. Over the past decade, digital marketing has changed the way consumers make buying decisions. To succeed in 2020 and beyond, your sales approach needs to make similar strides. Now that we are well into 2020, data is only going to become more and more important. Invest in sales enablement.

Artificial Intelligence 92

Artificial Intelligence Sales Retail CRM 92

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. Some automated systems (e.g.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

SBI

AUGUST 31, 2020

Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release. SAN DIEGO, CA (August 31, 2020) –. Content fatigue and information overload have become particularly pronounced in our new all-digital work environment.

Digitalization 26

Digitalization Marketing Innovation Media 26

Clarity Engagement Solutions

JANUARY 6, 2021

If 2020 has shown us anything, it is that change is inevitable whether we like it, are prepared for it or not. The need to change accelerated by 2020 has impacted pharmaceutical companies with how they interact and engage with healthcare stakeholders. – Finding the move to digital excellence isn’t easy as expected.

Healthcare 91

Healthcare Stakeholders Digitalization Leadership 91

Red Star Kim

AUGUST 14, 2023

As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. SEO update for professional services (October 2020) (kimtasso.com) Show don’t tell Telling isn’t selling. 0% What is great writing?

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Customer Think

AUGUST 31, 2021

Digital marketing has advanced a lot in the last few years. And with the outbreak of the pandemic and the mandatory isolation it brought along, the internet and digitization became an indispensable part of our lives. Unlike ever before, 2020 saw a massive leap in digitalization. Everything went online.

Marketing 132

Marketing Internet Digitalization 132

Red Star Kim

DECEMBER 7, 2023

However, NLP (Neuro Linguistic Programming) has arisen a few times at recent training workshops so I thought I would publish the review as a blog post. This book review was published in Magazine – PM Forum way back in 2008. Book review – Can we start again? The patterns of NLP applied to business interactions by Daryll Scott.

Emotional Intelligence 130

Emotional Intelligence Publishing Communication Negotiation 130

Clarity Engagement Solutions

FEBRUARY 12, 2021

In 2020 most pharmaceutical companies continued their strategic planning as if by 2021 everything would be back to normal. We know of several companies that are doing great, DESPITE what 2020 threw at them. We covered the first 2 steps in our previous blogs if you haven’t read them, you will find links to them below. .

Healthcare 91

Healthcare Co-Creation Stakeholders Digitalization 91

Red Star Kim

FEBRUARY 12, 2024

17% What is great writing (fundamentals) 33% Persuasive writing 17% Communications strategy 17% Writing for digital media 17% Writing tools (including AI) How good is your grammar and use of English? 50% Around 6 out of 10 33% 7 out of 10 17% 8 out of 10 Topic of most interest? 33% Very good 67% Average What’s your usual writing process?

Media 130

Media Financial Services Advertising Decision-making 130

Red Star Kim

SEPTEMBER 29, 2023

Consistency was another theme as well as the need for clarity of target audiences and the use of various media outlets, preferred digital channels and modes of engagement. 6% Really unhappy 6% Unhappy 29% It’s OK 59% Happy 0% Really happy How would you rate your firm’s digital marketing strategy?

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Red Star Kim

NOVEMBER 1, 2023

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. This has changed the sales process fundamentally in many environments.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

AUGUST 11, 2022

The ACMP recognises that it will continue to evolve with the realities of digital transformation, agile development, harnessing of data science, personalization and other disruptive forces. Book review: Neuroscience for organizational change by Hilary Scarlett (kimtasso.com) May 2020. This version is from 2019.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Red Star Kim

MARCH 17, 2023

And I attended the VR awards – without a headset – back in 2020. Although I was intrigued by some professional service firms who dipped their recruitment toe in virtual worlds through SecondLife in the early 2000s. The Metaverse opportunity? appeared first on Kim Tasso.

Marketing 130

Marketing Transportation Leadership Digitalization 130

Clarity Engagement Solutions

FEBRUARY 12, 2021

In 2020 most pharmaceutical companies had to shift strategies to reach their customers via multi-channel, digital platforms, with hope that by 2021, everything would be back to normal. The question is: do your plans reflect the need to be more strategic with multichannel, digital engagements? You’re not alone. Find out more. .

Healthcare 91

Healthcare Co-Creation Stakeholders Digitalization 91

Customer Think

SEPTEMBER 1, 2021

Despite the advances in customer data unification, personalization and seamless digital engagement that some vendors have made since the start of the pandemic, there’s still a big gap between expectations and reality in B2B relationships.

B2B 111

B2B Customer Experience Marketing Digitalization 111

Customer Think

SEPTEMBER 4, 2021

personal saving rate in April 2020 and maintained double digits well into 2021—people were ready to spend again. Back-to-school season meant back to shopping for the 70+ million students who returned to K–12, undergraduate and graduate studies this fall. After more than a year of record savings—which peaked with a 33.8%

Digitalization 111

Digitalization Marketing 111

Red Star Kim

AUGUST 7, 2023

These are shared with their colleagues to act as a further prompt as well as inspiring others to try something new too The entire firm takes part in Tech Timeout Tuesday each year as an annual commitment to boost their digital wellbeing.

Communication 130

Communication Management Value Proposition Stakeholders 130

Red Star Kim

APRIL 12, 2023

However, the digital revolution reduced the distinction between B2C (Business to Consumer) and B2B marketing with increasing use of digital marketing throughout the professional services client journey. PM Forum provides dedicated training courses on digital marketing – including social media and digital content production.

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

FEBRUARY 15, 2024

These changes are partly as a result of Covid and the move to remote working but also due to economic changes, digital transformation and emerging technologies.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Customer Think

AUGUST 24, 2021

The modern digital marketing landscape solely relies on personalization, and businesses need to understand their consumers before approaching them. A 2020 survey revealed that 78% […].

Marketing 98

Marketing Digitalization 98

Showpad

JUNE 6, 2022

So 2020 became a year of training. Marketing is becoming a big partner of ours from the go-to-market side, and we’re trying to blend the world of marketing and sales together as we develop a new digital communication strategy. What in this new digital world of selling makes you most excited?

Virtual Selling 52

Virtual Selling Decision-making Sales Digitalization 52

Red Star Kim

JUNE 16, 2022

Whilst digital and virtual communications are efficient and inexpensive, when building relationships there is no substitute for face-to-face communication. So there may need to be some action to break people out of their digital comfort zones. Highlights from a referrer management workshop (2020) (kimtasso.com) December 2020.

Management 130

Management Key Account Management Digitalization Communication 130

Red Star Kim

NOVEMBER 8, 2022

Back in July 2020 I shared some research insights from my book “ Essential Soft Skills for Lawyers ” which generated significant interest – not least from the associated nine-minute video explaining “soft” skills featuring the Worry Monster. Whether digitally or in person. Digital body language.

Leadership 100

Leadership Emotional Intelligence Remote Working Digitalization 100

Red Star Kim

JANUARY 16, 2023

Marketing via social and digital channels. I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. in 2020, -1.3% Accelerated digital experience.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Customer Think

MAY 13, 2024

Gap’s experience in Spain echoes that of some other major North American brands such as Best Buy, which exited the Mexican market at the end of 2020, after more […] Gap recently made headlines with its sudden closure of the brand’s physical stores and ecommerce site in Spain, about three years after expanding into the market.

eCommerce 72

eCommerce Marketing Digitalization 72

Red Star Kim

FEBRUARY 1, 2024

Marketing and BD budget as a percentage of revenue continues to fall Firm’s total MBD budget as a percentage of its total revenue 2020 2.15% 2021 2.92% 2022 3.35% 2023 2.88% 2024 2.40% 34% see an increase for 2024, 59% see it staying the same and 6% see a decrease.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Red Star Kim

OCTOBER 20, 2023

As a content writer, mastering the art of crafting effective headlines is paramount to achieving success in the digital landscape”. Focus on three key points Plan what you want to say, the feelings you hope to stir and actions you wish to prompt. Don’t attempt to cover too much. Keep things brief.

Media 130

Media Communication Marketing Digitalization 130

MDI Training

MARCH 10, 2021

The Future of Workplace Learning – Digitization Boost. Most companies have been undergoing massive changes since the beginning of 2020. Many of them are actively trying to shape the digital transformation. In this blog post Anita Berger, Gunther Fürstberger and Masha. What serves you next? by Aline | 13.

Leadership 98

Leadership Digital Transformation Innovation Digitalization 98