Red Star Kim

FEBRUARY 16, 2023

Dates for future strategy sessions at PM Forum. Renewing business strategy – Case study at Fox Williams Jane Biddell shared the strategy review journey for Fox William (law firm) in PM magazine in Jan/Feb 2023. Urgency was driven by the timing of a one day partner conference scheduled for November 2021.

Value Proposition 130

Value Proposition Government Facilitation Profitability 130

Red Star Kim

DECEMBER 18, 2023

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. But in essence it is about whether strategy is developed by a centralised leadership team or by those running the business units or divisions. The delegate aims, views and key takeaways are shown below.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

OCTOBER 25, 2023

CogniClick is a nifty system (backed by an expert team) to enable you to conduct fast, quick polls and pulse surveys amongst your clients and stakeholders and to also develop maturity assessments and similar thought leadership content. I had the pleasure of meeting Helen Kensett at the recent PM Forum Conference.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Red Star Kim

NOVEMBER 13, 2023

Developing a business plan was seen as a priority for those who were new in leadership roles in their firms as well as established leaders looking to drive development and growth (see delegate top takeaways below). Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

AUGUST 7, 2023

Towards the end of June I attended a PM Forum London Committee event on “Harnessing the power of your people”. As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes.

Communication 130

Communication Management Value Proposition Stakeholders 130

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

MARCH 1, 2024

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. Please let me know if you have anything to contribute (on an anonymous basis if necessary).

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Thought leadership campaigns can help here particularly when a Challenger or Insight selling framework is deployed.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

MARCH 17, 2023

Neil remarked that the metaverse was a hot topic in mainstream marketing because it is an uncrowded and uncluttered digital space with emerging digital economies where an early entrant could demonstrate leadership, innovation and differentiation and offer clients a different kind of experience (immersive and interactive ).

Marketing 130

Marketing Transportation Leadership Digitalization 130

Red Star Kim

APRIL 5, 2023

in 2021 to 58.9% from £891,693 in 2021 to £939,525 in 2022 Median net profits per equity partner increased by 39%, from £146,417 in 2020 to £203,199 in 2021. The survey is written and produced by Hazlewoods LLP (accountants) and sponsored by Lloyds Bank. Median fee income per equity partner increased by 5.4%

Finance 130

Finance Profitability Management Remote Working 130

Red Star Kim

APRIL 17, 2023

Half the delegates had a KAM (Key Account Management) programme at their firm.

Management 130

Management Manufacturing Client Relationships Facilitation 130

Red Star Kim

DECEMBER 9, 2022

Thought leadership is a fantastic strategy to lead integrated, multi-channel campaigns and here are some current examples. So here is a Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit. Arcadis: The Sustainable Cities Index. Remit Consulting – Property benchmarking. REMark Survey — Remit Consulting.

Leadership 26

Leadership Marketing Future of Work Profitability 26

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. Delegate views and poll results are shown below.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Leadership and the In-Group/Out-Group Phenomenon (blanchard.com) Create a sense of unity by reminding people we are on the same team and all striving for the same results (happy clients and increased profits).

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

JUNE 20, 2022

She ran management development and leadership programmes at the BBC before founding a leading coaching consultancy. I present a course on coaching and consulting skills for marketing and BD professionals for the PM Forum. About the author. Book review: The psychology of successful women by Shona Rowan (kimtasso.com).

Client Relationships 130

Client Relationships Facilitation Brainstorming Meetings 130

Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. The delegate aims, poll results and key takeaways are shown below.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

SEPTEMBER 26, 2023

Sometimes M&BD projects – such as thought leadership campaigns and data infrastructure projects are managed by these teams rather than the M&BD function. I usually consult with the leadership team and a representative sample of fee-earners who use the services as well as the M&BD team members. Two themes constantly emerge.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

OCTOBER 13, 2023

At the 28 th PM Forum Annual Conference in September I (in my capacity as Head of Training and Learning Transfer of the Managing Partners’ Forum and PM Forum), co-presented breakout sessions with Julie McConnell of international law firm White & Case. I’m tired just reading the list!

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Red Star Kim

JUNE 7, 2023

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Red Star Kim

AUGUST 31, 2023

There are case studies of thought leadership, branding, pricing and strategy. trillion in 2021 and is projected to increase to over $30.5 Finding the stories: unlocking thought leadership through great interviews – FirstWord Media. Satisfaction rates continue to rise (from 2019 to 2021 surveys from 85% to 88%).

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here. It’s interesting to see how brand management has developed.

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

SEPTEMBER 5, 2023

In 2020, I published Essential soft skills for lawyers (kimtasso.com) Training for marketing and business development (M&BD) professionals For over 15 years I have created and delivered training for M&BD professionals (Beginner, Intermediate and Advanced) through PM Forum.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Red Star Kim

AUGUST 18, 2022

Some firms extend their leadership and management programmes and coaching training opportunities to M&BD people. Although you can tap into mentoring resources outside your organisation – for example PM Forum Mentor Match. PM Forum Career guidance articles. Many firms operate mentoring programmes.

Marketing 130

Marketing Digitalization Investors B2C 130

Red Star Kim

JULY 22, 2022

Winning team mentality Five factors are: buy-in, leadership, ownership, face-to-face meetings and visible progress. campaign, thought leadership and project management (kimtasso.com). Professional Marketing Forum Conference 2021 PM Forum (kimtasso.com). Part Three – Build your assets. Related posts.

Digitalization 130

Digitalization Marketing Construction Publishing 130