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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). Professional Marketing Forum Conference 2021 PM Forum (kimtasso.com). This article was published in the latest edition of PM Forum Magazine.

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Why are questions so important? (Questioning skills)

Red Star Kim

These questions address the components of a value proposition (valuable, differentiated and substantiated). Why act now? Why trust us? You might use the “So what?” question to help you translate features into benefits.

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Four New Sales Habits for 2021

Revenue Storm

When reaching out to friends and colleagues in the new year, there is a familiar feeling permeating amongst all of them – “…thank goodness 2020 is over and let’s hope 2021 is better!”. We all know superior relationships can offset deficiencies in our value proposition, whether it be in the solution or our pricing.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence. Whilst most digital marketing methods support lead generation, converting interest into a commitment to meetings requires preparation, skill and persistence.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Differential pricing is rarely discussed in professional services although it is often implicit in key account management.

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Strategy case studies and more matrices

Red Star Kim

Urgency was driven by the timing of a one day partner conference scheduled for November 2021. Renewing business strategy – Case study at Fox Williams Jane Biddell shared the strategy review journey for Fox William (law firm) in PM magazine in Jan/Feb 2023. They used the eight step process of John Kotter in his book “Leading Change”.