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CRM in 2022: Key to Customer-Centricity in Business

SuperOffice

Here are my thoughts of what CRM industry is going to be all about in 2022. Just like a decade ago, Customer Relationship Management (CRM) in 2022 is set to be about customer-centricity. Just like before, personalization and proactive communication will play a key role in customer retention.

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Beyond buzzwords: How small companies are using AI, automation, and conversations to grow in 2022

Zendesk

Artificial intelligence, automation, and conversational service are no longer industry buzzwords – our data shows that over 75% of businesses are familiar with conversational service in 2022. With customer experience as a key differentiator, here is how growing companies are benefiting. What is conversational service?

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot Sales

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. Sales Culture In 2022. Sales Rep Performance in 2021 vs. 2022. The Top Sales Trends of 2022.

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11 CRM Analytics You Should Track in 2022

SuperOffice

Customer experiences, internal workflows, ongoing sales, and more – can all be managed by analyzing key metrics for success. Obviously, companies that don’t take good care of their customers don’t end up doing very well in the end. Here are the 11 CRM metrics that you should be tracking in 2022: 1.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

He illustrates this with Apple choosing design and leadership for the best devices and Dell (financial success and relative customer experience) delivering the best customer experience. There’s a warning about over-reliance on any particular approach to strategy.

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The 15 best online sales training programs in 2022

Zendesk

In this article, we reveal the 15 best online sales training programs in 2022, sorted by training types. However, it’s worth training your top sales reps to become great at enterprise sales because they tend to yield high profits. The post The 15 best online sales training programs in 2022 appeared first on Zendesk.

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Book review – Managing Brands

Red Star Kim

It’s interesting that in Best Global Brands – The 100 Most Valuable Global Brands (interbrand.com) for 2022 the top five are: Apple, Microsoft, Amazon, Google and Samsung. Brand positioning is how the customer perceives the difference between brands – where it is viewed in the marketplace and perceptual maps are used for this.