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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events. History has shown us that when companies invest in their customer relationships during major downturns, the recovery period is faster and, ultimately, buyer relationships end up stronger than before.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

By Dominique Côté, Founder and CEO, Cosawi Consulting. As a sequel, we would like to address the critical role of executive sponsorship, how it can impact the success of your strategic partnership when done well and, most importantly, best practices for doing so. This name implies buy-in from the executive and the “be-in” mindset.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

We needed a different sales strategy and go-to-market approach with regards to strategic and global key accounts, as our existing country-focused structure could not support, let alone scale, the required new concepts. Its mission is to handle defined strategic key accounts. Garnering Executive and External Support.

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The Future of SAM – Revisited

Strategic Account Management Association

From all this, we stress tested long-held views about strategic account management. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. 3 Strategic mindset.

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The Enablement Profession at a Crossroads

Mike Kunkle

This applies to the enablement profession as a whole, regardless of name – Sales Enablement, Revenue Enablement, Buying Enablement, Performance Consulting, or even Sales Training and our Sales Operations and Revenue Operations partners. At the same time, a unique set of challenges complicates this mission.

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Making your strategic planning practical – how much time should I spend?

CSSP

Sometimes it seems there are just two views of strategic planning: it’s either a one or two-day retreat, or it’s an all-consuming, constant exercise. This would amount to about 1 week per quarter or around 25 days per year. For most companies, a more “goldilocks planning” approach is likely the most appropriate.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

Truth be told, 99 percent of us don’t bother reading these documents at all. They make great paperweights, but if asked about specific details, most of us might offer an uneasy grin, knowing that we have companions-in-arms, equally guilty of shirking that responsibility to read altogether. Case: Ford Motor Company.