Strategic Communications

APRIL 17, 2024

For example, Fotomat’s drive-through film development services became obsolete as one-hour photo labs and digital photography gained popularity. Lack of Innovation and Differentiation: Some of these brands failed to innovate and offer unique value propositions that set them apart from the competition.

Innovation 52

Innovation Retail Value Proposition Logistics 52

Flevy

FEBRUARY 22, 2024

In the high-stakes world of corporate growth and expansion, Mergers and Acquisitions (M&A) Strategy plays a pivotal role. Through mergers and acquisitions, organizations can achieve synergies that result in increased efficiency, expanded market presence, and enhanced innovation capabilities.

Management 52

Management Acquisition Digital Transformation Decision-making 52

Arpedio

MARCH 13, 2024

Product-led sales is a strategy where the product itself serves as the primary driver of customer acquisition, conversion, and retention. PLG focuses on leveraging the product as a primary driver of customer acquisition, retention, and expansion, with the goal of fostering organic growth through positive user experiences and viral adoption.

Acquisition 52

Acquisition Prioritization Onboarding Sales 52

Red Star Kim

JANUARY 23, 2023

If your review suggests you need to develop your soft skills, it can be an uncomfortable prospect for a tough barrister as it involves more than knowledge-acquisition. What innovative approaches could I adopt? We saw first-hand how a digital divide can cause problems in creating, maintaining and growing relationships.

Emotional Intelligence 130

Emotional Intelligence Communication Digitalization Publishing 130

Flevy

NOVEMBER 8, 2022

Some Supercompetitors utilize Mergers or Acquisitions to get ahead of the curve. Supercompetitors comprise of 3 main types: Innovator —frequently releasing new offerings. Top 100 in Digital Transformation . Value Player —offering low-cost products. Aggregator —selling products developed by others. Top 100 Consulting Frameworks

Value Proposition 106

Value Proposition Digital Transformation Acquisition Innovation 106

Arpedio

APRIL 11, 2024

In this blog post, we’ll explore the transformative potential of AI in sales, highlighting its importance and the myriad benefits it offers to businesses seeking to stay competitive in today’s digital era. AI for sales represents a paradigm shift in how businesses approach customer acquisition and relationship management.

Artificial Intelligence 52

Artificial Intelligence Prioritization Sales Innovation 52

Flevy

FEBRUARY 25, 2024

Our discussion will focus on how these metrics can illuminate paths toward achieving strategic objectives, optimizing operational performance, and fostering innovation. Other challenges include ensuring organizational agility, fostering innovation while maintaining core business operations, and accurately measuring strategy execution success.

Supply Chain 52

Supply Chain Management Digital Transformation Decision-making 52

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

MDI Training

DECEMBER 4, 2023

The planned talent intelligence platform, powered entirely by AI, will unite all HR standards and processes and innovatively redesign employee development , talent management, and recruiting. The entire topic of talent acquisition and onboarding is therefore managed very automatically via AI.

Artificial Intelligence 105

Artificial Intelligence Digital Transformation Leadership Digitalization 105

Red Star Kim

JANUARY 16, 2023

I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. Marketing via social and digital channels. I’m surprised at the apparent relative lack of innovation and creativity here. Accelerated digital experience. Sustainability.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Arpedio

FEBRUARY 23, 2024

Marketing Operations: Marketing operations focus on the infrastructure, processes, and technologies that enable marketing teams to execute campaigns, measure performance, and drive customer acquisition. Sales and marketing alignment leads to better lead quality, higher conversion rates, and improved customer acquisition.

Acquisition 52

Acquisition Facilitation Artificial Intelligence Decision-making 52

Flevy

DECEMBER 9, 2022

existing or adjacent markets, organic channels ( Marketing or Innovation ), or inorganic methods (Mergers & Acquisitions). Top 100 in Digital Transformation. The Capabilities-driven Growth Strategy entails capitalizing on the organization’s current strengths, utilizing all possible ways—e.g., Top 100 Consulting Frameworks.

Supply Chain 114

Supply Chain Value Proposition Digital Transformation Profitability 114

Upland

JANUARY 26, 2023

Technological innovations, digitalization and workstyle evolutions that were being signaled years ago have today come to fruition. Customer Acquisition Costs (CAC) : Larger customer acquisition costs can result from ABS. Today, the horizon of B2B selling looks different than it did even just a few years ago.

Account Planning 195

Account Planning B2B Decision-making Acquisition 195

Pinnacle View

AUGUST 22, 2017

Advances in digital marketing technology have made gaining exposure for startups more doable than ever before. There are numerous great options, and 2016’s $70 Billion in digital advertising spend is evidence that these options are good ones. Social media, email marketing, blogging, YouTube, Google. You name it! Avoid inconsistency.

Digitalization 52

Digitalization Advertising Marketing Media 52

SuperOffice

JULY 5, 2022

B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). There’s two types of B2B marketing strategies - acquisition and retention. Acquisition marketing refers to the process of targeting and marketing to new audiences to gain new customers. ACQUISITION. The B2B buyer has changed.

B2B 129

B2B Marketing Acquisition Media 129

Planview

AUGUST 16, 2023

To address this challenge, IT leaders are seeking innovative ways to tie their digital initiatives to business strategy while reducing costs within SAFe. However, despite these advantages, large enterprises often struggle to match the pace of their digital-native competitors when it comes to getting products to market quickly.

Decision-making 52

Decision-making Digitalization Acquisition Software 52

Insightly

JUNE 14, 2023

And that’s ok, that’s how innovation works. Then, we entered the digital era and it began to explode. This has been augmented by technological innovation. This is not just the case with digital ads either as the phenomenon has spilled over into more traditional ads like publications and OTT ads via streaming.

Marketing 98

Marketing CRM Customer Experience Media 98

Nutshell

AUGUST 18, 2021

” Shannon Stone , Digital Marketing Specialist at Invest in Canada. “Marketing is the art of influencing public perception of your brand, and the science of keeping your company’s cost per acquisition to a fraction of your LTV.” “Marketing is the cornerstone of a marriage between human psychology and innovation.”

Marketing 127

Marketing Digitalization Acquisition Decision-making 127

Planview

MAY 9, 2017

What if you could use a digital capture tool for wall maps which was fast and had automated lean analysis and visualization built-in (figure 2)? Figure 2: A digital extension to value stream events and the Improvement Cycle. Your organization, to the credit of its people, has grown organically and through acquisition.

Digitalization 49

Digitalization Innovation Organization Acquisition 49

Flevy

FEBRUARY 21, 2024

Customer Acquisition Cost (CAC) Definition : The total cost associated with acquiring a new customer, including marketing and sales expenses. The company launched an innovative marketing campaign across multiple channels, leveraging social media influencers to enhance brand visibility. KPIs and Digital Transformation.

Marketing 52

Marketing Management Digital Transformation Value Proposition 52

Xant

OCTOBER 4, 2021

We’re excited to honor that track record of success, innovation and commitment to improving how B2B enterprises sell to each other by restoring the classic InsideSales.com brand name immediately.”. Aurea was founded with the singular vision of helping businesses succeed in today’s complex digital landscape.

Software 52

Software Software B2C B2B 52

Red Star Kim

JUNE 15, 2023

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Account Manager Tips

MARCH 23, 2021

Are they expanding through acquisition? Culture of innovation. How innovative is your customer? Revenue doesn’t tell the whole story. Consider how your clients use your solutions and look for those with consistent adoption. Access to new markets. Or have a strong international presence? Or diversified across multiple verticals?

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Arpedio

MARCH 18, 2024

An invaluable component of measuring an expansion strategy’s success is looking at customer acquisition costs (CAC) in comparison to the customer lifetime value (CLV). Digital Transformation and Its Impact on Land and Expand The shifts in digital technology have proved to be catalysts for the evolution of business growth strategies.

Digitalization 52

Digitalization Construction Digital Transformation Supply Chain 52

Freshworks

NOVEMBER 16, 2021

Since our founding, Freshworks has championed business innovations that make delight easy, fast, and smart for customers and their employees. I just love how nimble and how creative we can be with Freshdesk,” exclaimed Scott Wolken, senior director of customer support at GE Digital Aviation Software. They are delighted when you care.

Retail 93

Retail Digital Transformation Digitalization Innovation 93

Desired Path

FEBRUARY 17, 2021

Last year saw companies place a concerted effort on customer retention as customer acquisition slowed. Product and Customer Experience innovation is underway to support the top opportunities participants feel will bear fruit in 2021, namely: 1. Digital transformation. Growth, Customer Retention & CS Team Size A whopping 89.5%

Digital Transformation 59

Digital Transformation e-Learning Acquisition Customer Success 59

Arpedio

MAY 30, 2022

digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. And, lastly, ultimately, the role of the SAM is critical in ensuring those strategic accounts are properly supported throughout the buyer journey, from acquisition all the way to advocacy.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Insightly

MARCH 11, 2021

One of the main purposes of connecting the physical and digital worlds is the exchange of information. This is something that CRMs are supporting in new and innovative ways. APIs are facilitating a new era of integrated CRM systems that are innovative and data-driven. Enriched IoT data. Flexible APIs. Dynamic user interface.

CRM 98

CRM Artificial Intelligence Cybersecurity Internet 98

Desired Path

FEBRUARY 17, 2021

Last year saw companies place a concerted effort on customer retention as customer acquisition slowed. Product and Customer Experience innovation is underway to support the top opportunities participants feel will bear fruit in 2021, namely: 1. Digital transformation. Growth, Customer Retention & CS Team Size A whopping 89.5%

Digital Transformation 52

Digital Transformation e-Learning Acquisition Customer Success 52

Desired Path

FEBRUARY 17, 2021

Last year saw companies place a concerted effort on customer retention as customer acquisition slowed. Product and Customer Experience innovation is underway to support the top opportunities participants feel will bear fruit in 2021, namely: 1. Digital transformation. Growth, Customer Retention & CS Team Size A whopping 89.5%

Digital Transformation 52

Digital Transformation e-Learning Acquisition Customer Success 52

Jermaine Edwards

MAY 6, 2020

Digital Company. They realised two things: The growth of IOT brought in rapid entry of competitors offering innovative and quick access tools for organisations. In response to this the digital company could attempt a number of things. Take the situation of the digital market intelligence company. What do they do?

Manufacturing 130

Manufacturing Key Account Management Decision-making Digitalization 130

Zendesk

OCTOBER 31, 2022

That’s not only important for CX in general, but especially so in times when companies are tightening their belts and focusing on customer retention over acquisition: After all, wowing your existing customer base is 5x cheaper than acquiring new customers. Thriving with automation.

Customer Experience 98

Customer Experience Software Software Acquisition 98

Planview

JANUARY 22, 2024

As we welcome the new year, we asked our team of product innovation experts and thought leaders to identify trends they’re seeing across the industry and within our customer implementations. Trend #1: Greater Financial Scrutiny on New Product Development Balanced Against Innovation Opportunity While the U.S.

Innovation 69

Innovation Management Supply Chain Digital Transformation 69

Red Star Kim

MAY 2, 2023

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). The authors suggest that more is done to systematically assess (e.g. Contact mpf@pmint.co.uk

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. Advanced real-time email validation of all contact records built on top of the recent acquisition of Neverbounce resulting in dramatically lower email bounce rates. ZoomInfo CEO Henry Schuck. Jack.murphy@icrinc.com.

B2B 27

B2B Innovation Marketing Account Planning 27

SuperOffice

FEBRUARY 28, 2021

They are adopting digital technologies to shift the buying power in their favor, and it’s re-shaping the traditional way of marketing to win them over. Unfortunately, this style of marketing fails to capture all the key buying factors due to the explosion of product choices, digital channels, and innovative technologies.

Marketing 55

Marketing Decision-making Profitability Customer Experience 55

SBI

DECEMBER 14, 2021

Despite a digital-first selling environment, today’s B2B revenue leaders forecast, prioritize and create sales strategies based on a small fraction of data. In a digital-first world, you need to consider all the multichannel touchpoints across the buyer journey. ” For more information, visit www.mediafly.com.

B2B 56

B2B Digitalization Decision-making Healthcare 56