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AARRR Growth Funnel

Flevy

Dave McClure, a Silicon Valley investor, came up with the AARRR Growth Funnel model to effectively acquire and retain customers and generate profits. It refers to the following 5 key phases of business growth: Acquisition Activation Retention Referral Revenue Let’s delve deeper into some of these phases.

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Agency mergers and acquisitions, with Mark Sainthill

Account Management Skills

It’s mergers and acquisitions. I am going to admit to something I went through, I haven’t got a good experience of being involved in an M&A because when I was at Publicist Life Brands, I was general manager and it was essentially a reverse takeover, it was positioned as an acquisition, but that cultural fit was not a good fit.

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The Future of Sales Roundtable: Growth by Acquisition

SalesGlobe

We’re talking about mergers and acquisitions today. We also know that technology acquisitions is leading the way. We have other acquisitions, mergers that have happened before that. And there’s three different types of synergies that are the focus of the acquisition. I’m not sure. Mark Donnolo.

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KPI Management: Customer Segmentation and Analysis KPIs

Flevy

In today’s digital world, understanding your customer base is more crucial than ever. With the digital landscape providing an abundance of customer data, the ability to analyze and act upon this information can significantly impact a organization’s competitive edge and bottom line.

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KPI Management: M&A Strategy KPIs

Flevy

In the high-stakes world of corporate growth and expansion, Mergers and Acquisitions (M&A) Strategy plays a pivotal role. Through mergers and acquisitions, organizations can achieve synergies that result in increased efficiency, expanded market presence, and enhanced innovation capabilities.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

The cross-functional alignment ensures every department synchronizes efforts to drive profitable growth. Crafting Stories, Messaging, and Narratives In the digital age, storytelling has become a powerful tool in the marketer’s toolkit. It’s about being present and engaging across various platforms and touchpoints.

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Digital-first customer service — it’s good for customers and the bottom line

Zendesk

Service has moved from customers calling at the first sign of trouble to wanting to communicate with businesses on more convenient digital channels they’re already using in their personal lives—email, live chat, and messaging apps like WhatsApp and Facebook Messenger. How to build a successful digital-first service strategy.