Remove all-clients-are-not-created-equal
article thumbnail

All Clients are NOT Created Equal

The Center for Sales Strategy

My favorite book in high school was George Orwell's Animal Farm. If you haven't read it, it is an allegorical novel that tells the story of how Communism took over Russia and ultimately ruined their economy. I loved this book because a) it's brilliant, and b) it's a great defender of capitalism, which I LOVE!

article thumbnail

5 Quick Tips to be a Better Key Account Manager

Account Manager Tips

That's what key account management is about after all. Create a contact plan: Create a plan to engage with ALL your clients, not just your favourites or those that make the most noise. Create a capture plan: Which clients' contracts expire in the next 12 months and how will you get them to renew?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

We’re All in Sales – Or Maybe Not

Mike Kunkle

We’re all in sales, right? ” What is Modern, Professional B2B Selling All About? I get the intent of the “we’re all in sales” message, generally, much like Dan Pink’s book, To Sell is Human. Well, maybe. I think the answer depends on what you mean by that (intent) and how you define “sales.”

article thumbnail

How to use the Seven Universal Trust Behaviours

Jermaine Edwards

Is trust at an all time low around the world? It happens when who you are to your customer (your character, honesty, challenge, consistency, values and more) becomes something that impacts the way they integrate, communicate, share and create opportunity with you. I’m not that much of a pessimist. What is trust?

article thumbnail

Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. Private client management and marketing: Business plans, recruitment, assessments and automation. Two tools were provided to assist with this.

article thumbnail

How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

Click the image below to watch on YouTube (and if you enjoy the content I create, please subscribe while you’re there): Introduction Let’s level set, to get started. I’ve often joked that: “All evaluation is a lie, and what we need to do is get together to agree on the lies that we’ll all believe.”

Sales 258
article thumbnail

Book review: Coaching skills: A handbook by Jenny Rogers

Red Star Kim

She estimates that it takes 1,000 hours of working with clients to become reasonably adept as a coach and to work with any client probably needs at least another 2,000 hours obtained over a number of years. The coach’s role is to develop the client’s resourcefulness through skilful questioning, challenge and support.