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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. Then, the rest of this makes sense and can be really valuable. Get alignment first.

Sales 258
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18 Best Entrepreneur Blogs for Women in Business

CMOE

For the best women’s entrepreneur blogs across the internet, CMOE has put together these 18 sites for exceptional inspiration, motivation, and advice to help women in business succeed. The blog offers strategies to develop relevant skills, traits, and plans of action to make a meaningful impact in any industry.

Finance 52
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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

In this article, I want to talk about using multi-factor analysis to maximize your sales performance improvement. Sales is discounting again, significantly, further reducing profit margins. Operating income and EBIDTA are declining. Inventory levels are still high. Now, customers are demanding more.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

In this article, I’ll explore how these components intersect and show how their integration can transform your business. In this article, I’ll share my perspectives and provide a framework. Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. An HBR article offered a similar matrix with costs to serve vs willingness-to-pay.

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Predictive Analytics Blog – The Best of 2021

QYMATIX

The year is coming to an end and we know you’re all eagerly awaiting our “Best of 2021” blog articles. Every year we come up with a theme under which we decorate the five most successful blog articles. Thank you for your interest in our articles on predictive sales analytics.

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The 6 Worst Decisions Sales Leaders Make

SBI Growth

Think of this article as a holiday gift. Bad decisions can cause your company to miss the number. When the decision is made at the top, the collateral damage is multiplied. Below are six of the worst decisions we’ve seen senior sales leaders make. Accompanying each is a link to an article where you can learn more.