Red Star Kim

AUGUST 24, 2023

So here is a Book review: All you need to know about commercial awareness by Christopher Stoakes. He has also been a management consultant, a marketing director and a financial journalist. He was an early pioneer in professional services marketing. He’s also written a book called “ Get to the point – how to write well at work”.

Finance 130

Finance Government Profitability Banking 130

Brooks Group

APRIL 9, 2024

The B2B buying journey is getting longer and more complex. The average B2B buying committee size is now seven , but groups as large as 20 are not unheard of. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

Value Proposition 92

Value Proposition Procurement Decision-making Stakeholders 92

Nutshell

APRIL 3, 2024

Whether you want to sell or scale your business, here are the software tools to make a productive tech stack for your startup. A communication tool can also facilitate smooth correspondence with clients and leads using different formats, such as phone or video calls, depending on their preference. Of course you do.) Download it today!

Software 71

Software Software CRM Communication 71

QYMATIX

APRIL 1, 2024

B2B Sales is changing because buyers are changing – mainly in the way they buy. Companies in B2B distribution are particularly affected by the changes in customer behaviour and their competitive environment. Fact 1: In China, the B2B e-commerce transaction volume amounted to 2.16 trillion Euros in B2B (5.71 trillion yuan.

B2B 52

B2B Retail Manufacturing Internet 52

QYMATIX

APRIL 1, 2024

B2B Sales is changing because buyers are changing – mainly in the way they buy. Companies in B2B distribution are particularly affected by the changes in customer behaviour and their competitive environment. Fact 1: In China, the B2B e-commerce transaction volume amounted to 2.16 trillion Euros in B2B (5.71 trillion yuan.

B2B 52

B2B Retail Manufacturing Internet 52

Red Star Kim

DECEMBER 12, 2023

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. It was an energetic and exciting day where everyone took away different ideas and actions. Training – PM Forum.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Nutshell

FEBRUARY 28, 2024

As a B2B business owner, it’s essential to follow up with valuable leads. Think about how many potential customers you’re missing out on when you don’t attempt to approach those who already showed interest in your business. Read on to learn more about website visitor tracking and how it can help your B2B business grow.

B2B 71

B2B CRM Software Software 71

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Media Digitalization B2B 71

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Media Digitalization B2B 71

Brooks Group

APRIL 10, 2024

Here’s how sales teams can improve their prospecting efforts. How to Define a Qualified Prospect Before you can begin to think about prospecting and lead generation, you’ve got to understand what a qualified prospect looks like. Here are some to focus on. In sales, it means staying focused. But it’s tough.

Sales 87

Sales Media B2B Publishing 87

Red Star Kim

NOVEMBER 9, 2023

The effort made by the author to simplify and be practical means that occasionally the material becomes either too general or hard to see how it might be applied in reality. And the differences when the market is stable or changing dynamically. You use strategy to figure out how to achieve your purpose and ambitions.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

SuperOffice

AUGUST 22, 2022

Each CRM serves a different purpose and audience. They also have different price points and a unique onboarding process that match individual needs. Finally, CRM systems differ in how they are built and how businesses can benefit from them. Not all CRM platforms are created equal. The 3 types of CRM.

CRM 136

CRM Decision-making Onboarding Suppliers 136

Red Star Kim

DECEMBER 22, 2022

During the discussions about marketing audits (particularly the far external environment), delegates worked in groups to tackle a PESTLE analysis. Here are some of their thoughts although typically a lot of research would be undertaken for such an analysis. Instability in some international markets. Generation differences (e.g.

Supply Chain 147

Supply Chain Government Transportation Digital Transformation 147

Mike Kunkle

MAY 30, 2023

There are also other factors at play, such as product-market fit, strategy, the chosen sales model, organization design, or lack of top-down support, that also influence our work. Purposefully orchestrating organizational performance improvement is difficult. Therefore, enablement is hard work. See what I did there? Logic is our friend.

Decision-making 295

Decision-making Sales Training Sales Stakeholders 295

Strategic Communications

OCTOBER 7, 2021

In fact, over the years, we have come to rely less on more traditional forms of marketing communications (e.g., Different Channels for Different Markets. Because most of our work is business-to-business (B2B), LinkedIn and Twitter are the two social media channels that we use most often. Consider your competitors.

Small Business 141

Small Business Media Digitalization B2C 141

Hubspot Sales

MARCH 25, 2024

Anyone not living under a rock knows that subscription businesses are huge these days: The global subscription market is projected to reach $1.5T First, A Refresher What we’re discussing here don’t include enterprise contracts, where you get paid millions a year by big clients. How Long Would A Typical User Need My Solution?

Investors 75

Investors Acquisition B2B Digitalization 75

Hubspot Sales

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. Here's what he had to say: "My primary guiding principle in sales is to create the sales process you enjoy buying from.

Leadership 103

Leadership Construction Prioritization Sales 103

Strategic Communications

APRIL 11, 2024

and how they should do this. Understanding “Branding” First a definition: Branding is about the combination and alignment of all of the elements of the marketing mix—price, product, place and promotion. Here’s how to do that. Do a Reality Check So, you know how you wish to be perceived.

Small Business 52

Small Business Prioritization Communication B2B 52

QYMATIX

MARCH 12, 2024

Read how AI-based assistants are taking wholesale sales to a new level and helping companies achieve their goals more efficiently. How do AI-based assistants help wholesale distribution? The software can precisely segment customers by identifying similarities and differences in customer preferences.

Artificial Intelligence 52

Artificial Intelligence B2B Logistics Sales Analytics 52

QYMATIX

JANUARY 4, 2022

With predictive analytics, big data becomes a big opportunity for B2B sales managers. Using ERP and CRM sales data available and Big Data Analytics methods, Predictive Analytics can, for instance, help sales leaders to spot hidden opportunities within existing B2B customers. Do you need some examples or ideas on where to being?

B2B 98

B2B Sales Management Sales Analytics Management 98

Insightly

APRIL 10, 2024

As you’re out and about, you may want to use that time to improve your go-to-market knowledge and stay up to date on the latest trends. Closing Time is the podcast and YouTube Show designed for go-to-market leaders. Let’s explore 5 curated collections of episodes for professionals in different disciplines of go-to-market.

Marketing 52

Marketing Healthcare CRM Media 52

Brooks Group

JANUARY 24, 2024

This is good news for B2B sales teams that have faced economic headwinds, shrinking customer budgets, and delayed or canceled purchasing decisions. What are high-performance sales teams doing differently? In this blog post we share 6 of the key differences between successful and underperforming teams.

Supply Chain 96

Supply Chain Negotiation Sales CRM 96

Arpedio

MAY 12, 2023

June 15, 2023 - 8:45 - 10:15 AM Teams That Sell: How Collaborating Specialists Can Grow Sales We’re thrilled to invite you to our next session of 'Good Morning, Sales' with guest speaker Martin Nyvang Mariussen, co-author of "Teams That Sell".

Sales 52

Sales B2B Publishing Management 52

QYMATIX

NOVEMBER 2, 2021

If a market is growing in line with the economy and income stagnates, then market share is approximately contracting, and a company is becoming irrelevant. Now consider nonetheless that in most established B2B industries, markets grow at about the same rate. Why is sales acceleration critical in B2B?

B2B 103

B2B Sales Profitability Sales Analytics 103

Insightly

JUNE 3, 2022

That’s especially true in the world of B2B sales, where deals have traditionally closed over meetings, handshakes, and other face-to-face interactions. . How to manage it. Here are some tips to increase retention and minimize the impact of the Great Resignation: Show your appreciation. How to make it work for you.

B2B 98

B2B Value Proposition Decision-making Sales 98

Brooks Group

FEBRUARY 1, 2024

Here are 4 ways a common language helps get new sales reps up to speed quickly. The entire sales team can offer consistent advice for how to go to market It takes a village to get your new salespeople operating at full capacity. Have a different rep share each week and keep the stories on file for future onboarding efforts.

Onboarding 76

Onboarding Sales Sales Training Communication 76

Hubspot Sales

JUNE 30, 2020

Sales-marketing alignment is a hot topic for most sales and marketing organizations and has been since the beginning of business. Here on the HubSpot blog, we’ve published several posts outlining ways sales and marketing organizations can work better together. The short answer is, there are several differences.

B2B 136

B2B Publishing Communication Organization 136

Strategic Communications

DECEMBER 14, 2022

The business market is different. ” This distinction can represent challenges to companies not familiar with—or aware of—the distinctions between B2C (business to consumer) and B2B (business to business) advertising. .” The primary difference between B2C and B2B is strategic orientation.

B2B 52

B2B Marketing B2C Advertising 52

SuperOffice

APRIL 7, 2022

Instead of marketing to everyone, you need to know who your ideal customers are and market to those that really need your product. Creating an ideal customer profile (ICP) is a powerful way to understand your market and target audiences. When it comes to getting ahead in today’s market, timing is everything.

B2B 93

B2B CRM Sales Decision-making 93

SuperOffice

NOVEMBER 26, 2021

Driving people to your website isn’t the final goal of your marketing activities. It doesn’t matter how high your site traffic is, if you don’t know how to make the most out of every visit. But, how do you build a permission-based email list? Why do you even need an email list?

B2B 128

B2B B2C Decision-making Advertising 128

ACT

JANUARY 13, 2023

Managing those relationships is essential for your long-term success, and Customer Relationship Management (CRM) software is a vital tool for handling customer interactions in small and medium companies, whether business-to-business (B2B) or business-to-consumer (B2C). In fact, B2C businesses have unique needs compared to B2B companies.

B2C 52

B2C CRM Software Software 52

QYMATIX

MARCH 12, 2024

Read how AI-based assistants are taking wholesale sales to a new level and helping companies achieve their goals more efficiently. How do AI-based assistants help wholesale distribution? The software can precisely segment customers by identifying similarities and differences in customer preferences.

Artificial Intelligence 40

Artificial Intelligence B2B Logistics Sales Analytics 40

Hubspot Sales

APRIL 5, 2023

When you’re first starting out in sales, you may be overwhelmed by the different positions you could potentially apply for. Explore different salary stats (as of 2023) that different sales positions provide and what skills these roles require. Check out this blog on how to improve your customer’s phone experiences.

Software 111

Software Software Sales Meetings 111

Brooks Group

JANUARY 8, 2024

Tracking key sales metrics and knowing how to influence them is critical. Leading and lagging indicators reveal how well your team is navigating the complex B2B sales cycle. But how can you tell it’s time to scale back on your metrics? Here are five signs that you’re simply measuring too many metrics.

Sales 96

Sales Sales Training B2B Organization 96

Hubspot Sales

DECEMBER 13, 2022

Companies around the world are trying to figure out how to address these challenges while continuing to grow their business. Over the past two years, we’ve talked a lot about how the pandemic has sped up the rate of digital transformation, particularly in the shift to selling online. After all, time is money in this field!

Digital Transformation 84

Digital Transformation B2C eCommerce B2B 84

Strategic Communications

JUNE 16, 2023

In the digital era, social media has become an indispensable tool for marketers, consultants, and business leaders. Here we take a look at the fundamentals of hashtags, how they function on popular social media channels, and provide best practices for using them to enhance your social media strategy.

Media 78

Media Digitalization B2B Facilitation 78

Strategic Communications

NOVEMBER 21, 2023

The concept of evolution — “adapt, migrate, mutate or die” — applies as much to marketing as it does to biology. Could your product or service become the victim of some kind of market disruption? Market shifts are constantly occurring all the time due to new advancements, new alternatives or changing consumer demands.

Publishing 52

Publishing Innovation B2B Communication 52