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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Essentially a focus on the most profitable clients. Here is a summary of the sales targeting toolbox for professional services firms.

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SMB sales playbook — tips, tools, and strategy to increase your wins

PandaDoc

Key takeaways With its specific business needs, budget restrictions, and customization requirements, the sales landscape for small- and medium-sized businesses requires a different strategy than enterprise and B2C sales. What is the difference between SMB vs B2C? This page is not intended to and does not provide legal advice.

B2C 52
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Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs

Red Star Kim

During Covid, everyone realised the greater importance of digital marketing and the dearth of digital talent became apparent. There are often different techniques for B2B (business-to-business) and B2C (business-to-consumer) marketing – as well as for products and services. Sadly, some firms still don’t know the difference!

Marketing 130
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Zigging When They Zag: The Potential of Traditional Marketing Communication

Strategic Communications

The digital environment is quite cluttered these days and becoming more so. ” But with so much activity in the digital environment, sometimes it takes a different approach to stand out: recognizing the value in capturing attention through traditional, non-digital, communication channels. .” and 2.9%, respectively.”

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5 ways a digital storefront can boost your B2B sales

PandaDoc

As digital shoppers use their smartphones and laptops to spend their way to record levels of online sales, consumer preference for digital shopping is rapidly spilling over into the B2B market. billion worldwide by 2021, businesses need to be present in the digital space where decisions are being made. Boost profit margins.

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The Wild West, Cher and Covid – Reflections from a Referrer Management workshop (June 2022)

Red Star Kim

Alongside generating new business directly from clients and developing existing client relationships, referrer management was seen as vital to generate revenue and profit – particularly for those reliant on commercial transactions in B2B and consumer clients in B2C. We looked at training and other methods to help do this.

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Fostering a Customer-Centric Strategy: Your Guide to Delighting Customers in 2024

ACT

It’s in sharp contrast to the traditional approach of prioritizing revenue and profits and treating customers as numbers in sales reports. Did you know that improving the customer experience boosts sales revenue by 2 to 7 percent and profitability by 1 to 2 percent? What does a customer-centric company look like?