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Seven marketing strategies to help banks attract business customers

NG Data

Banks' success depends on attracting and retaining a mix of startups and enterprise clients, and innovative growth methods are needed. This will ensure banks' business portfolios remain vibrant and healthy. Source The post Seven marketing strategies to help banks attract business customers appeared first on NGDATA.

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How virtual data rooms benefit modern investment banking

PandaDoc

A virtual data room , or VDR, is a secure, online space acting as a repository of a company’s documentation, and serves as a virtual hub where company users share real-time information with other investors, clients or stakeholders when executing investment banking deals. What is a data room for investment banking?

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A bank marketer’s guide to justifying a budget increase

NG Data

This enables them to showcase their achievements confidently, communicate their successes in financial terms that resonate with bank executives, and demonstrate the financial value their work brings to the organization. Source The post A bank marketer’s guide to justifying a budget increase appeared first on NGDATA.

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How Banks Can Avoid Customer Anger from Uncoordinated Marketing

NG Data

Lack of internal communication is very common in bank marketing, leading to annoyed customers and lower conversion rates. The post How Banks Can Avoid Customer Anger from Uncoordinated Marketing appeared first on NGDATA.

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System review: CogniClick for instant, personalised research reports using AI

Red Star Kim

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. Providing automated personalised reports to encourage engagement and quality content to use in communications campaigns. Another valuable AI-powered tool for the MarTech armoury.

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Article: Financial Brand – How Banks Can Avoid Customer Anger from Uncoordinated Marketing

NG Data

However, siloed work and lack of internal communication can lead to marketing overlap, which can be both annoying and costly. Bank marketers should be cautious when sending promotions to both physical and digital mailboxes, as one in three customers would leave a brand they love.

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5 digital banking customer experience trends to consider for 2023

Zendesk

Banks that consistently optimize the customer experience grow 3.2x What is customer experience in banking? Customer experience (CX) in banking is how customers feel about every interaction with your financial service, at all stages of the customer lifecycle. faster than competitors that don’t.

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