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Elevating Sales Performance: 6 Simple Tweaks for Big Impact

Mike Kunkle

Introduction I’ve published newsletters and blog posts recently about overhauls and full-fledged transformations, but today, I want to talk about some minor tweaks that can deliver significant improvements in sales force performance. If you do that, you’ll be pleasantly surprised at the cumulative results you’ll achieve.

Sales 289
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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

We have seen an increased interest in moving to a more focused, value-bringing and high impact engagement model. Establishing a dedicated, global Center of Excellence Having the COE report directly to the executive team Developing and enabling a cultural shift Creating customer-centric curricula Thinking globally and acting locally.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

They are: Leading the organizational customer-centric culture Clearly defining the executive sponsor role Adapting corporate behaviors when working in the account Matching the right sponsor to each account. Leading the organizational customer-centric culture. Let’s take a deep dive into these four components.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

The [GAM] program’s core mission is to form and maintain a trusted partnership with our clients that produces mutual innovation and value resulting in measurable outcomes. Here at AVI-SPL we established our GAM program to drive long-term value through strategic alignment with our most valued global clients.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Turning lemons into lemonade. It is one of the most optimistic cliches known to man – and with good reason. The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events.

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The Enablement Profession at a Crossroads

Mike Kunkle

We see the larger picture and are well-positioned to drive transformative shifts by advocating for best practices, disseminating the right knowledge, supporting behavior change, closing performance gaps, and fostering a culture of continuous learning and improvement. Build Alliances: Alignment doesn’t occur in a vacuum.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

The Foundation – Commercial Effectiveness Defined Commercial Effectiveness is the strategic alignment of product, marketing, demand generation, sales enablement, and customer service/experience. The cross-functional alignment ensures every department synchronizes efforts to drive profitable growth.