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The Wild West, Cher and Covid – Reflections from a Referrer Management workshop (June 2022)

Red Star Kim

We tried out various tools (e.g. Cher’s Believe and cross-selling. One delegate offered a great quote from Harry Winston about the impact on selling success between knowing and loving diamonds. The MBL workshop on Referrer and Intermediary Management earlier this week combined those in front-line fee-earning roles (e.g.

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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. Solution: To overcome this barrier, sales leaders must champion a culture of cross-functional collaboration. However, achieving the highest levels of growth remains a challenge for many. The result?

Sales 188
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Incremental sales explained in a guide with formula, examples, tips, and best practices

PandaDoc

In this article, you’ll find out how to calculate incremental sales for any given marketing campaign, as well as some useful tips and best practices on how to maximize this metric. You should focus on personalization to build stronger customer relationships. What are incremental sales?

Sales 52
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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

People who are always stressed are unlikely to be able to do their best work and may suffer from burn out, anxiety and depression. Resources to help you deal with difficult interactions (kimtasso.com). One delegate mentioned taking time out to consider ROI to develop future projects. What stops us being proactive?

Marketing 130
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White Space Analysis: A Complete Guide

Arpedio

Back to blog. Thus, White Space Analysis leverages your sales data to uncover opportunities for growth. This includes both cross-selling opportunities as well as upselling opportunities. This is how you become a preferred business partner instead of just another vendor. What is White Space Analysis?

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White Space Analysis: A Complete Guide

Arpedio

Back to blog. Thus, White Space Analysis leverages your sales data to uncover opportunities for growth. This includes both cross-selling opportunities as well as upselling opportunities. This is how you become a preferred business partner instead of just another vendor. What is White Space Analysis?

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How Pedro Correia, Sales Enablement Lead at IFF, uses AI and AR to connect with customers | Building Modern Sellers Blog Series

Showpad

My role is to orchestrate the processes to make sure that sales has what they need to sell—and that marketing has the data to optimize what they create. We saw an opportunity to centralize these initiatives when we went through a major merge of two companies. Before we would just sit down in a meeting room.