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Ten insights on the future of SAM

Strategic Account Management Association

Sales and account management – no longer an expense but an investment. While firms once viewed sales as an expense, in this environment it’s clearly an investment. Make sure your internal stakeholders understand the value your program brings to customers and, through them, to the firm. Centralized beats diffused.

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No More Sales Emails – (How to Get Started with Blog-Form Emails)

Sales Outcomes

Shifting from Sales Emails to Blog-Form Emails: B2B Sales-Centric Emails are Dead. Shift to Blog-Form Emails. How to Get Started with Blog-Form Emails. B2B SALES-CENTRIC EMAILS ARE DEAD (not just mostly dead). The majority of the emails marketing teams are sending are sales-oriented.

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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

Harvey Dunham: We are asking the smartest customer-facing people in B2B how to become trusted advisors to customers they cannot afford to lose. First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. Michael Thomas: There are two ways to look at this.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms.

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Navigating Account-Based Selling: CRM, AI and Customer Understanding

Arpedio

Navigating Account-Based Selling: CRM, AI and Customer Understanding Explore the ARPEDIO platform ← Back to blog When it comes to B2B sales, companies often find themselves wrestling with a myriad of challenges, from a lack of prospecting skills to navigating lengthy sales cycles.

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What’s a lead source? Here’s what it is and why it’s important

Zendesk

It’s no different for sales and marketing teams when sourcing leads. While you’re not sharing your work with a professor these days, your sales reps need to know where and how leads had first contact with your company. Blog articles. For one thing, understanding how a lead has found you aids in successful sales prospecting.

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