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A Comprehensive Guide to Customer Lifecycle Management

Nutshell

Managing customer relationships is one thing, but what about managing the customer lifecycle for each person you work with? Customer lifecycle management is an important strategy all businesses should be practicing because it helps foster long-lasting relationships with customers and inspires brand loyalty.

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Understanding customer lifecycle management

Zendesk

It’s what every business strives to achieve: attract new customers, provide unparalleled service and goods, and build a relationship that ends up in years of repeat business. Getting there, however, requires more than good intentions—it takes implementing a customer lifecycle management process. Consideration.

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How Subscription Model Impacts Customer Lifecycle Management in SaaS B2B Market?

Customer Think

The concept of subscription models are already quite popular in the SaaS B2B market. Thanks to the emergence of Cloud solutions that make software products available to the business on a subscription basis. Subscription models have had its impact on the consumer markets as well as on the B2B and enterprise-level business environments.

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

Just when customer account teams and salespeople were beginning to grow accustomed to virtual-only sales and account management, a return to (some) face-to-face interactions is on the horizon. COVID-19 has accelerated a trend already underway toward increased virtual interactions between customers and their suppliers.

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Understanding Sales Process, Methodology, and Competencies

Mike Kunkle

It should be aligned to the customer lifecycle and buying process, where possible. Here are two examples of customer lifecycles and the corresponding sales processes, for a consultative process with an implemented solution, and a transactional process with a flow of purchase, stock, use or resell, and restock.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

Total Quality Management (TQM), Business Process Management (BPM), Six Sigma, and Lead Sigma are powerful methods for this sort of work. The seller side can actually align to the larger customer lifecycle with the “sales process” or Opportunity Management aligning with the buying process or purchase pursuit.

B2B 198