Remove customer-service-reports
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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. If those to whom you’re reporting the results can pick apart your analysis, you will lose all credibility.

Sales 258
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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). And to ensure that any new systems were adopted by employees and embedded in day to day practice to ensure consistency of service.

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Market research: Professional services benchmark and accountancy profession statistics

Red Star Kim

I regularly scan the media for information relevant to professional services benchmarks and market updates. Here is a professional services benchmark from Unit4 and some data on the accountancy profession. Everyone needs to understand their customers at scale. growth in UK and 2.8%

Marketing 130
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What Consumers are Saying About AI and Customer Service

Customer Think

We’re inundated with research and data about the percentages of people who report this or that about it, especially as it has begun to be employed in customer service use cases. These days, everybody in business is talking about AI. But what do consumers SAY about AI, and how do they think it will affect […]

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AI is a marathon, not a sprint: Zendesk CEO Tom Eggemeier on the evolution of customer service

Zendesk

Tom Eggemeier knows a thing or two about customer experience. “They gave amazing, proactive, personalized customer service to the people that shopped in their store, and I remember being in there,” he says. Long before he was the CEO of Zendesk, his grandparents operated a small grocery store in Covington, Kentucky.

Retail 69
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Understanding the shifting priorities of IT leaders with Zendesk’s Paulette Chafe

Zendesk

More than ever, IT leaders are experiencing a greater level of responsibility: from taking charge of data security to implementing AI, these technology professionals play an increasingly vital role in how CX is delivered to customers. There’s definitely a dependency happening that they are interrelated.