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De-Commoditizing Your Products

Sandler Training

The post De-Commoditizing Your Products appeared first on Sandler Training. Does it bother you when prospects treat your specialized products and services like a commodity? .

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What B2B Marketers Can Learn From Missing Bullet Holes

Customer Think

But using the wrong data (or the right data in the wrong way) can lead to ineffective and costly de. Image Source: Wikipedia Data has become the lifeblood of modern marketing. It now touches almost every aspect of the marketing function.

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Unlocking Key Fundamentals of IMPACT Selling® in Uncertain Times

Brooks Group

Mental Models, Cognitive Tunneling, and the Crisis of Qantas Flight 32 On November 4, 2010, Captain Richard Champion de Crespigny entered the cockpit of an Airbus A380 headed from Singapore to Sydney, Australia. Just four minutes in, as de Crespigny was about to turn off the “fasten seatbelt” sign, he heard two loud booms.

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Unleashing the Power of Customer Data Platforms (CDPs) and AI: A Game-Changer for Modern Marketing

Customer Think

It does add a little suspense to the writing process – can I de. For some unknown reason, my last three presentations all started as headlines (two created by someone else) which I then then wrote a speech to match. This isn’t my usual way of working.

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Reflect, Learn, Act: How Planview Honors Juneteenth 

Planview

Special thanks go to the BIPOC leadership team of Yessica Archilla, Aaliyah Cupil, Pia De Almeida, Jordan Nguyen, Nav Sangha, and Maya Yue for contributing to this blog post. We so appreciate the work you do!

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Top six leadership qualities?

Red Star Kim

Other perspectives on leadership qualities You might wish to compare this list with some of the other perspectives over the years Connected leadership – How professional relationships (kimtasso.com) March 2023 Soft skills revisited – with a leadership perspective (kimtasso.com) November 2022 Book review: The Management Shift by Vlatka Hlupic (..)

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The Rise of AI & Other B2B Predictions for 2023

Customer Think

In recent weeks, AI technology, and in particular tools like ChatGPT and Midjourney, have forward-thinking marketers de. TweetLinkedInShareEmail Each year, it seems there’s one topic that dominates marketing conversation, and 2023 is no exception.

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